Carvel Beijing Question 1: SWOT Strengths | Weaknesses | * quality/taste of product * experienced American manager‚ combined with Chinese manager who understood the market * unique offerings of ice cream cakes in different shapes/designs | * disconnected management‚ and problems with the joint venture with New Continent * lack of brand awareness in Beijing * very high operating expenses * perception of Carvel as a purely “American” brand | Opportunities | Threats |
Premium Marketing Ice cream
Carvel Beijing Partner Brief The primary benefit is that focus groups and taste-tests help us gauge our current markets and consumer preferences and perceptions. Whereas‚ this tracking study gives us a long-term tool to analyze any potential changes in these variables over a particular period of time. Notes * Steven Wang‚ manager of business development for Beijing-based Carvel Asia Limited was seeking to increase sales in the company’s flagship product category – ice cream cakes (main goal)
Premium Ice cream Marketing
Thomas Carvel founded Carvel Corporation (Carvel) in Hartsdale‚ New York on 1934 which is a permanent roadside location. Before this he uses his mobile ice cream trunk. Carvel established Carvel Asia Limited on 1994‚ to act as holding company for the ice cream maker’s operational investments in Asia‚ starting in Beijing. Teamed up with China’s Minister of Agriculture to create Beijing Carvel Food Company Limited (Beijing Carvel)‚ a joint venture equally owned by both parties. Beijing Carvel
Premium Ice cream
1.0 Introduction In 1934‚ Tom Carvel founded Carvel Corporation. It had one of the oldest and most endearing histories of all the ice cream companies in the U.S. Mr. Carvel used a combination of fresh ice cream and innovative products and manufacturing techniques to establish himself as the local‚ family-orientated ice cream parlor in the New York City area. In 1947‚ Mr. Carvel franchised his first store and proceeded to become one of the pioneers in fast food franchising. Throughout the 1960s and
Premium Ice cream
Key Points for Carvel Ice Cream Key Points 1. Dairy products are not very popular in China. Health concerns and a large lactose intolerant population are obstacles Wang must consider. 2. Carvel has a very limited ($20‚000) advertising budget for the year. Radio and television advertising are ruled out by the low budget. 3. Several segments of the Beijing population are potentially promising to Carvel. The three most attractive segments are (1) middle and upper class Chinese professionals‚ (2)
Premium Ice cream Retailing Milk
Case Analysis: Carvel Ice Cream – Developing the Beijing Market Problem How to increase ice cream cake sales in a counter culture ? Issues What consumer to target ? What products to focus on ? What prices to charge for those products ? What points of distribution would best increase cake sales ? How to support these sales through various print media options ? Industry/ Market Analysis The Beijing ice cream industry was made up of standard and premium products. The premium products consisted
Premium Ice cream
BEIJING 2008: A DIGITAL OLYMPICS 1. The Beijing Olympic organizers had classified the business requirements into categories. For information collection and monitoring‚ tools like photo-finish cameras‚ computers and GPS in boats are used to identify winners accurately. People were able to watch the Olympics through online videos‚ read news and commentaries on the Internet and etc.‚ so disseminating information to the world made possible. EC also helped in managing tickets and souvenirs; tickets
Premium Olympic Games 2008 Summer Olympics Summer Olympic Games
Beijing Beijing is a fast developing metropolitan city with blend of old and modern. Being alive for more than 3‚000 years‚ Beijing still hasn’t stopped being the number one destination of history and culture. There are barely any buildings that do not have any national historical meaning to it. I know many bad things have been said about Beijing‚ that the city is too polluted‚ the people there aren’t welcoming and respectful or that the city is over populated. You could choose to believe those
Premium Ming Dynasty Qing Dynasty Forbidden City
In 1983 American Motors Corporation (AMC) signed a twenty-year agreement with Beijing Auto Works (BAW) to form Beijing Jeep Corporation (BJC) - an equity joint venture. AMC were the pioneers in Chinese brand new auto market‚ and‚ therefore‚ the process of creation of BJC was lengthy and arduous. Due to China’s commercial isolation neither BAW nor AMC had a clear understanding of either side’s business practices. For example‚ the Chinese unfamiliarity with the inflation factor concept had created
Premium Government People's Republic of China China
Yr 11 Term 4 Beijing Opera Seminar Beijing Opera or Peking Opera has a history of over 200years and is believed to of begun in 1790 during the reign of Emperor Qianlong. During his 55th reign the four largest Huiban opera troupes‚ consisting of 360 individual types of operas‚ combined. After a century of evolving the Beijing Opera was formed as an opera that best represented all of the operas in China. Beijing Opera became a blend of music‚ art‚ acrobatics‚ dance
Premium Gender role Drama Chinese opera