Article #25 Co-branding on Industrial Markets By Anders Bengtsson‚ Per Servais Presented by: Tracy Cessna Co-branding: co-operations between two or more marketable items that in one way or another connect representations of several brands in the marketplace. ("Co-branding on industrial markets") 1. Who are the authors? Anders Bengtsson is an assistant professor of marketing at Suffolk University ’s Sawyer Business School in Boston‚ Massachusettes. He received his Ph.D. and M.Sc
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Benefits of Co-curricular Activities Everyone knows about co-curricular. What some of us don’t know about curriculum is that curriculum is as a body of knowledge to be transmitted‚ it is also as an attempt to achieve certain ends in students – product‚ plus it is as a process and it is as praxis(Mark K. Smith 1996‚ 2000). It gave many benefits to a wide range of students and it may help them in many ways. It is also a part of education where it is held outdoors or indoors. Co-curricular activities
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In Raymond Carver’s Cathedral‚ perspective is the main tool used to characterize the speaker and those around him. The speaker’s misconceptions regarding the other main characters drives the story forward‚ acting as a catalyst for the story’s plot. Because the speaker is describing what he sees‚ and only reveals his own thoughts‚ the point of view is first person limited. Carver’s use of the first person limited point of view greatly contributes to the climax of the story‚ and is imperative in understanding
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The same issue was again before the court in 1945 in McClintic v. Dunbar Land Co. The case involved six notes that were secured by a vendors’ lien. The notes were payable on a sequential‚ consecutive basis with the first becoming payable on November 26‚ 1920 and the last on November 26‚ 1925. The plaintiffs filed the action for non-payment of the notes in 1943. The defendants contended that W. Va. Code § 55-2-5 barred action on the first three notes because more than 20 years had passed. The
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Co-curricular activities give a lot of benefits to the students. It consists of indoor and outdoor activities. Everything can be co-curricular activities but not all is a healthy. It depends on what type of activity that students choose. It is also a kind of knowledge. These activities are organized after regular school hours‚ and they may be operated by outside organizations. Co-curricular activities are defined as the activities that enable to supplement and complement the curricular or main syllabi
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Abstract: Co-channel speech may be defined as a speech that is mixed with another speech. An example of a co-channel speech signal is generated when two or more people are speaking simultaneously (e.g. the cocktail-party. Processing the co-channel signal‚ i.e speaker identification‚ speech recognition‚ etc.. still have problems. Questions like how many speakers are talking together?‚ and if it is possible to decide for sure that a certain speaker is presented among the talking people‚ may need some
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History of Tiffany & Co. Specific Purpose: I will inform my audience about the history of Tiffany & Co. Central Idea: Tiffany & Co. has long been known for its luxury goods‚ particularly designer jewelry and silverware. INTRODUCTION For over 170 years‚ people from all over the world have been amazed by Tiffany’s quality and luxury items‚ from shinning gold jewelry to silver charm bracelets to colorful gemstones. Founded in 1837 in New York City by Charles Lewis Tiffany. As I have
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important characteristics of a co-worker We all work or will work in our jobs with many different kinds of people. In your opinion‚ what are some important characteristics of a co-worker (someone you work closely with)? Use reasons and specific examples to explain why these characteristics are important. Answer It is efficient to work with co-workers. We can cooperate to successfully accomplish a job. However‚ not all co-workers are good partners. There are characteristics to be a good
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BUS 5580/5180 ORGANISATION AND MANAGEMENT Honda Motor Co. Ltd Table of Content Pages Introduction 3 Business demographics and brief history 3 Nature of the business 3 Products‚ services and target markets 3 Organizational Goals 4 Strategic goals 4 Tactical goals 4 Operational goals 4 Organization culture 4 Intrinsic aspect 4 Extrinsic aspect 5 Business Ethics and Social Responsibility
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First and foremost‚ although there is no universally accepted definition of co-branding‚ Leuthesser‚ Kohli and Suri (2003‚ p. 36) have defined co-branding as "the combining and retaining of two or more brands to create a single‚ unique product or service". Co-branding strategies are increasing used to fend off heavy competition and to gain more marketplace exposure (Spethmann & Benezra 1994). The main advantages are that companies can pool together their resources‚ reduce the cost of production
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