CASE STUDY: Jollibee Foods Corporation (A): International Expansion Problem Statement: The newly appointed head of International division Mr Manolo .P. Tingzon is pondering into three key opportunities that the firm Jollibee Food Corporation facing whether to enter the small PNG(Papua New Guinea) market where it will be a first mover‚ to expand into Hong Kong where is an existing base but the local people doesn’t like Jollibee’s Philippines-based fast food model‚ and a proposal to share the
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| International Business Case Analysis | Jollibee Foods Corporation (A) International Expansion | | | | | Executive Summary Jollibee Food Corporation is a Filipino fast food brand that opened in 1975 and has been on the path of expansion since then. IT capitalised on the changes that came its way to fight the competition from brands like McDonalds and KFC. The case highlights the global expansion strategy that they followed backfired due to which they had to consider revamping
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Jollibee is the largest fast food chain in the Philippines‚ operating a nationwide network of over 750 stores. A dominant market leader in the Philippines‚ Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also embarked on an aggressive international expansion plan in the USA‚ Vietnam‚ Hong Kong‚ Saudi Arabia‚ Qatar and Brunei‚ firmly establishing itself as a growing international QSR player. A company that values
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INTRODUCTION TO INTERNATIONAL BUSINESS <INTERNATIONAL EXPANSION> STUDENT NAME : HASHINI KUMARAGE STUDENT ID NUMBER : T31200720 SUPERVISOR : Mrs. KANTHI BASNAYAKA Student needs to print this cover sheet and attach on the assignment/project report before submission to the respective tutor Name of Student: Hashini Kumarage Auston / UNI ID: T31200720 Date of Submission: 07/01/2014 Name of Lecturer: Mrs. KANTHI BASNAYAKA Program/ Module: A244BUS INTRODUCTION TO INTERNATIONAL BUSINESS Assignment:
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Jollibee – Case Analysis Week Two Case Study Assignment September 14‚ 2013 Table of Contents Comparing Strategies of Two Entertainment Giants – Netflix and Blockbuster 2008 Introduction In 1975 the business of the ice cream company Jollibee’s has begun. The Chinese-Filipino Tan family had managed it within three years to diversify into sandwiches and eventually to incorporate as Jollibee Foods Corporation. With its particular philosophy such as the “Five
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Jollibee Phenomenon Jollibee is one of the Philippines’ phenomenal business success stories. Starting in 1975 as a two-branch ice cream parlor‚ it later expanded its menu to include hot sandwiches and other meals. With encouraging success‚ Jollibee Foods Corporation was incorporated in 1978 with seven outlets to fully explore the possibilities of a hamburger concept. Thus was born the company that revolutionized the fast food industry in the Philippines. In 1984‚ Jollibee reached
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THE MERIT CORPORATION Family-owned and -operated for three generations‚ the Merit Corporation manufactured and sold children’s furniture. John Kirschner‚ Merit’s CEO and grandson of the company’s founder‚ was actively involved with every aspect of the firm’s operations. Now‚ as he was considering early retirement in the next few years‚ he began to think about his legacy for the future. Merit’s headquarters and the biggest of its three manufacturing plants were located in an industrial park 10 miles
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CASE 8-1: NORMAN CORPORATION 1. Answer: The transaction should be recognized based on the following points: i. ii. Conservatism concept stated that expenses should be recognized as soon as they are reasonably possible to occur. According to loss contingency‚ a liability is recognized when information available indicates that it is probable for a liability to occur and when the amount of loss can be reasonably estimated. Therefore‚ Norman should provide a provision for loss and recorded the transaction
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Jollibee case study How can companies create value in the Fast Food industry? How was Jollibee able to develop a dominant position in the Philippines? What are Jollibee’s sources of competitive advantage with respect to McDonald in that market? Companies in fast food industry are creating value with: Providing a time constrained customers a good quality food in a clean dining environment at a low price Offering Standardized menus‚ cooked in bulk in advance‚ kept hot‚ packaged‚ and available
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I. Summary Jollibee started in 1975 as an ice cream parlor‚ Mr. Tony Tan the young Chinese entrepreneur had an idea of putting up a business together with his two brothers and the financial backing of his father. In January 1978‚ the ice cream parlor evolved into fast food chain‚ the Jollibee Foods Corporation. At that time McDonald’s was making waves in the United States and Mr. Tan added the famous hamburger and hotdog sandwiches to keep up with the changing taste and lifestyle of customers. Jollibee
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