Q1. Assess the SWOT of McDonald entering the hotel market in Switzerland? Strengths: 1. Golden Arch association with McDonald’s brand. 2. CEO Urs Hammer came from a hospitality background. 3. The hotel restaurant was open 24 hours a day. 4. Self Check-in and Check-out of hotel at the airport. 5. Unique room layout with patented “curved wall” design. 6. Golden Arch was only 1 km away from AutoBahn. 7. Internet access via TV and wireless keyboard. Weaknesses: 1. Segments like Airline
Premium Hotel Hotel chains Star
Introduction Loyalty Scheme Case Study - McDonald’s Posted by on Wednesday‚ May 30‚ 2012 Under: Case Studies McDonald’s uses a combination of marketing strategies to build loyalty and promote their products. They offer coffee loyalty cards and student discounts. The student offers are divided into two; those that use NUS Extra Card and those that present valid student ID. Many companies also use the NUS Extra card to offer discounts to fulltime‚ part-time and distance learning students. Coffee
Premium Loyalty program Marketing Redemption
Case Study #1 McDonalds’s “Senior’s” 08/07/2011 McDonalds “Seniors” Restaurant Bridgett Bowen is the owner of a McDonalds restaurant that is open to public but recently the main clientele of the Bowens restaurant has been seniors. She would like to develop a marketing strategy that addresses the needs of her senior citizen patrons and also the regular everyday customer. However‚ she is looking for additional recommendations to improve her marketing
Premium Old age Fast food Marketing
Ratios and Financial Planning at East Coast Yachts 1. Current Ratio= Current Assets/Current Liabilities = 17‚582‚000/23‚689‚300 = 0.74 Quick Ratio = (Current Assets – Inventories)/Current Liabilities =(17‚582‚0007‚363‚700)/23‚689‚300 =0.43 Total Asset Turnover = Sales/Total Assets =234‚‚300‚000/130‚338‚900 =1.8 Inventory Turnover = Cost of Goods Sold/Inventory =165‚074‚000/7‚363‚700 =22.41 Receivables Turnover = Sales/Accounts Receivable =234‚300‚000/6‚567‚600 =35.68 Total Deb
Premium Tour de Georgia
Peggy Sue Professor McIntosh English 101 4 November XXXX The Golden Arches Go Green: McDonald’s and Real Lettuce In recent years‚ the country has begun to take nutrition more seriously. While there are still those who choose to eat poorly‚ current studies and philosophies are swaying more and more people to eat healthily. For decades‚ McDonald’s has been known not as a place that reflects this health-conscious philosophy‚ but rather as a mecca of supersized indulgences‚ like the Double Quarter
Premium Nutrition The Real Health
1. Describe the internal labor market of the company in terms of job stability (staying in the same job)‚ promotion paths and rates‚ transfer paths and rates‚ demotion paths and rates‚ and turnover (exit) rates. ANSWER: Sales Department (Full-time) 50% of the sales department stayed the same it was no changes 10% of the full-time transferred to a part-time position 5% of the full-time was promoted to an Assistant Sales Manager 0% of the full-time was promoted to Regional
Premium Part-time Full-time Stay
1. Describe the situation of the Lehman brothers from an ethics perspective. What’s your opinion of what happened here? Lehman’ executives exploiting loopholes in the accounting standards to manipulate their balance sheet in order to mislead the investing public is the ethical issue that contributed to the company’s collapse. Lehman was able to clear vast amounts of unprofitable assets off of its balance sheet instead of selling them at a loss by using Repo 105. There was evidence that the chief
Premium Ethics Business ethics
knowing what may happen. The pre-frontal cortex located in the front part of the brain‚ just behind the forehead is crucial for humans. It is where all of the planning‚ prioritizing and reflecting are ruled. (Berger‚ 2011‚ pg. 215) The little boy in the case study could not cognitively reason that someone may get hurt and forever change a family’s life. The capacity to understand the effects of a peer being killed is not developed like an adult. He will not reflect that the deceased child’s parents will
Premium Childhood Developmental psychology Cognition
Summary The case outlines the steps that McDonalds has taken to improve its recent poor performance. Since its founding in the 1950s McDonalds has grown into a global brand that has defined the fast food industry. Over the last decade‚ however‚ the company has not responded effectively to changes in the environment. This has resulted in declining sales and profits‚ failed menu options‚ and dissatisfied franchisees. James Cantalupo and Charles Bell have implemented a turn-around strategy‚ but it is
Premium Strategy Implementation
Assignment Questions: 1. What is Amazon’s business and what factors are critical to its success? [list or table] Amazon’s Businesses Critical Success Factors Disinter mediate the retail process Eliminate stores and warehouse Have a big enough array of options of products Have a webpage and catalogs Bond with supplier Good relationship with the stores they sale the products of Competitive advantage First mover advantage More reliable for customers Competitive advantage Creating their own fulfillment
Premium Management Information Supply chain management