ISSN: 2249-4588 & Print ISSN: 0975-5853 Consumer Preference Coca Cola versus Pepsi-Cola By Abdul Munam Jamil Paracha‚ Muhammad Waqas‚ Ali Raza Khan & Sohaib Ahmad University of Lahore‚ Pakistan. Abstract - This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company
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PEPSI COLA PAKISTAN: FRANCHISING & PRODUCT LINE MANAGEMENT 1 op yo In July 1991‚ Irfan Mustafa faced several dilemmas. As West Asia area vice president and chief executive officer of Pepsi Cola Pakistan Incorporated (PCI)‚ Mustafa was charged with developing a strategy to grow share and profitability across PCI sales but focusing particularly on 7-Up. Pepsi Cola International had shifted focus to its global brands and‚ since acquiring 7Up International in 1986‚ had withdrawn all marketing
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Focus Questions: 1. Why‚ historically‚ has the soft drink industry been so profitable? The soft drink industry has been profitable due to numerous reasons. Overall‚ it was the successful combination of concentrate producers‚ bottlers‚ retail channels‚ and suppliers plus the wide spread availability of CSD’s and their availability in diet and numerous other flavors. 2. Compare the economics of the concentrate business to that of the bottling business: Why is the profitability so different
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1. Select a specific company of your choice. Read about this company and its current position. Based on your study‚ identify some of the important macro environmental opportunities and threats for this company. Solution: Pepsi Co: Revenuue- $ 60 Billion No. of employees:2‚85‚000approx Opportunities * Broadening of Product Base - PepsiCo is seeking to address one of its potential weaknesses; dependency on US markets by acquiring Russia’s leading Juice Company‚ Lebedyansky‚ and V Wwater
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Case 1-3: Coca-Cola Co. MK-432 Introduction Coca-Cola is one of the most respected companies in America. Here in the Philippines‚ Coca-Cola is still the patronized brand of soda. Coca Cola’s refreshing taste provides happiness to the people. Coca-Cola Neville Isdell is the new chief executive after Robert C. Goizueta died. Coca-Cola Company has a sole product line to offer in the market which is the carbonated soda like Coke‚ Diet Coke‚ Sprite and Fanta. Coke operations
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MANAGEMENT INFORMATION SYSTEM CASE STUDY 1 Valery Alyssa Rosete-Lao Dr. Milani Austria MBA 12-613377 Professor I. TITLE: UPS COMPETES GLOBALLY WITH INFORMATION TECHNOLOGY II. BRIEF INTRODUCTION CASE SUMMARY UPS has created its own information system with Delivery Information Acquisition Device (DIAD) and Web-based Post-Sales Order Management System (OMS) globally by using developed information technology. These special systems help the company to reduce the cost of transaction
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1. Consider PepsiCo’s advertising throughout its history. Identify as many commonalities as possible across its various ad campaigns: a. Some of the earlier slogans have the commonality that you get more bang for your buck‚ that when you buy Pepsi you get more of flavor‚ amount and/or whatever than the competition offers. Pepsi is for everyone and that Pepsi alone can refresh or change the world. Many slogans have to deal with being young as well as being in the future. Most of the slogans indicate
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Cola Wars Continue: Coke and Pepsi in the Twenty- First Century As given in exhibit 1. Per capita consumption of carbonated soft drinks has rose from 1970 to 1999 but in year 2000 there has been a slight drop in per capita consumption. However if we see the similar data for other drinks‚ there has either been a slight rise or fall in per capita consumption in the year 2000. So the per capita consumption data reveals that other drinks are not necessarily eating up the market share of carbonated
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1. What is the target audience for Coca-Cola’s “Coke in the Morning” campaign? What is the target for Pepsi A.M? Are these audiences the same? Coca-Cola’s Coke in the morning target people that leave homes in the morning and on the mid-morning coffee break. Pepsi A.M’s target is the people that drink coffee in the morning. Yes the audiences are the same apart from the fact that Coke in the morning focuses more on the time factor whereas Pepsi directly appeals to coffee drinkers. 2. What buyer
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Xuna Yan Coke Case 7/12/2015 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: diet coke‚ coke zero‚ coke life. Answer: Diet Coke was introduced to target the market of women. In the process of its development‚ it really targets more female consumers than male. Specifically‚ women who want a healthier life and a low-calorie drinks really love Diet Coke. In the later period‚ Coca-Cola Company introduced a sweeter version of Diet
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