CASE ASSIGNMENT: COKE ZERO Chapter # 8) Do Real Men Drink Diet Coke? When a couple of marketing managers for Coca-Cola told attorney Elizabeth Finn Johnson that they wanted to sue their Coke Zero colleagues for “taste infringement‚” she was baffled. She tried to talk them out of it‚ but they were determined. They argued that Coca-Cola Classic should be protected from the age discrimination it would suffer with the introduction of a newer‚ younger soft drink that tasted exactly the same as the
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1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled better by each company? The political environment in India has proven to be critical to company performance for both PepsiCo and Coco-Cola India. In Coca-Cola’s first
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Pepsi BY: Saba Zarif Thousands of people love the irresistible taste of Pepsi and because of that it is one of the most famous carbonated soft drinks to this day. The PepsiCo started off their glorious franchise from the Pepsi soft drink in 1893 by Caleb Bradham‚ who made it in his drug store where the drink was sold. In 1931‚ at the depth of the Great Depression‚ the Pepsi-Cola Company entered bankruptcy‚ due to financial losses acquired by speculating on wildly
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In order to discuss the success of the Pepsi Refresh Project‚ we must first discuss the target demographic and the goal of the campaign. The target demographic of the project was the “Millennial” consumers between the ages of 17 and 27. The psychographic target was proactive individuals who displayed initiative and a genuine interest for improving their local communities. It was an age group of people who had just experienced the financial crisis of 2008 and yet still had hope and a need for change
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Reflecting to Learn Jennifer Stamp April 24 2013 INFT 101 Stop‚ process‚ rearrange‚ configure and concur are all part of the process in Adult Learning. As adults we filter through our memory bank to perform checks and balances on new information to see if it lines up with our experiences. As we take a look at articles written by Sharan B Merriam‚ and Victor Wang we will evaluate the methods and theories for Adult Learning. Reflecting on Sharan Merriams article‚ “Adult
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UNIT 1 GLOBALISATION Unit Structure 1.0 Overview 1.1 Learning Objectives 1.2 Globalisation 1.3 Drivers of Globalisation 1.4 Advantages of Globalisation 1.5 Disadvantages of Globalisation 1.6 Exercises 1.7 Summary 1.8 Suggested Readings 1.0 OVERVIEW Over the last thirty years‚ the environment in which international business operates has become subject to the forces of globalization and increasing world integration. The increase in world trade‚ and its globalisation‚ together with the trans-nationalism
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1. What are some of the contextual issues for McDonald’s in India (Describe the Indian context using Hofstede/Trompenaars/GLOBE). What are some of the more prominent social instritutions at work that will impact on this case (Religion‚ Government‚ Social institutions‚ Education‚ Politics‚ etc.) Trompenaars: Particularism: After many years of studying the Indian food market‚ build relationships and get to know people to better understand Indian’s needs. McDonald’s was ready to get into India’s market
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but the maximum length of your writeup is 10 pages‚ not including a cover page and illustrations. You may add as many charts‚ graphs or illustrations as you need to reinforce your analysis. 1. Please use a font size of 11 or 12. Also‚ submit your case as a Word document not a PDF. This is easier for me to make comments on your case. Case Study #1 SodaStream EXECUTIVE SUMMARY SodaStream‚ a manufacturer of home carbonation machines that allows consumers to make their own bubbly beverages‚ may hold the key in disrupting industry giants like
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Relations 9/28/10 Background: Pepsi has been a favorite soda of millions of people for over a decade. In 1993‚ PepsiCo received the Silver Anvil Award for businesses for successfully solving a crisis that had to do with one of its products. To understand the severity of the crisis it was first facing in 1993 it is important to understand a little history of the company. It was first created in 1898 when Pepsin and Cola nuts were combined in a unique recipe. Pepsi is a brand name that is actually
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Pepsi: Promoting Nothing Q1) What markets should Pepsi target for Aquafina? A1) Since Aquafina is a consumer product‚ Pepsi should choose a large target market. Firstly‚ Pepsi could mimic the other water producers and target women. But to narrow the targeting even more‚ it could target the 20-35 aged‚ active‚ on-the-go‚ health-conscious woman. Then‚ in response to the concerns over teenagers drinking too many soft drinks‚ it can also position the drink as a substitute for soft drinks. This would
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