140C Practice Midterm I Answer Key April 2013 Q1_________(- points) Q2_________(- points) Q3_________(-- points) Q4_________(-- points) Q5_________(-- points) Q6_________(-- points) Total_________(100 points) Only use the front side of each page for your answers. Nothing on the back sides will be graded. If you write the exam in pencil or erasable pen‚ you give up your right to any kind of regrade. Name_______________________ PID#_________________________ 1. Amine Basicity (5 points)
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Saurav Mukherjee Course –PGDM (Marketing) SECTION – C Roll No. -10DM149 Answers for the Nestle Case Study 1.) Companies like Nestle who deliver products like baby food supplements have an inherent ethical responsibility towards the society. Since their products have a lot of potential for creating health hazards these companies have to make sure that they promote their product through the right distribution channels. They should ensure that all of their products should carry a hologram and WHO
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Case question 1 Variable manufacturing costs as a percentage of sales and the markup on variable manufacturing cost to establish the selling prices for each of the three product lines in 2008 en 2010: Compared markup 2008 and 2010: The markup is lower in 2010 because Luxor lowered the selling prices for lipstick in 2009 and for nail polish in 2010. They had to do this because the discount chains continued to put pressure on them to reduce the prices for lipstick and nail polish. Case
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Case Study 6 : Retailing in India: The impact of hypermarkets 1. How might a hypermarket located in India appeal to consumers and orient them to shopping in larger stores? - The trick lies in differentiating themselves from local kirana stores. If a hypermarket is offering same products‚ a customer will obviously prefer kirana store over the hypermarket because of the convenience and long years of service. Turning shopping into an experience should be the differentiating factor. This can be done
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Nike Case – Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez‚ he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadershipof Nike? Answer: Informal structures are the shadow organization that represents the actualworking and communication relationships that may not resemble the formal organizationalchart
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aggregate wealth-creating capacity may be greater. [Because EVA‚ like ROCE‚ is also usually based on a "snapshot" or short time series of data.]•Is it valid to mix accounting and market measures as EVA does?Q3. Calculate EVA and MVA from Outsource Inc and whether it could be used as an incentive system for its employees. Ans: Operating Current Assets (OCA)= Current Assets - Short term investments= 438‚685 - 61‚047= $ 377‚638Operating Current Liabilities(OCL) = Current liabilities- Notes payable=
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RSSWORKS INC Case Memo What business model would be appropriate for the RSS Works? The Business model for RSS Works would be advertising supported content by inserting adds on the feeds posted by RSS and while users are surfing the information they add window will automatically open up and thus revenue can be maximised. And they should combine with Freemium and Enterprise model with this combination the content can be developed more. Rather than going for the option of investing in physical
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Case Study 6 New Product development Timo Jones Submitted to Jessica Cobbs 9/15/2013 Case study 6 Question 2 You have been hired as a consultant to a small clothing manufacturer who wants to emulate the success of Zara and Benetton. She wants advice on an innovation strategy which takes the key lessons from these successful firms. What would you offer? (Tidd 295) Within the entire business a change needs to be made in order to transition into a more electronically effective business
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Sean Poe Wk 1 Case Study Intro to Business Instructor Vollmar 11-6-2014 Questions 1. When considering the retail apparel industry‚ what barriers might a new entry have to overcome? If you’re planning a clothing shop‚ it will have to compete with chain and online stores that enjoy the competitive advantage of a built-in economy of scale. Simply put‚ large retailers can buy inventory at a lower cost because they buy so much of it at a time. 2. Does Urban Outfitters provide exclusivity or merely
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ECON 339‚ September 2013 Assignment 1 Economics 339 (A01) 2013 Assignment 1 L. Welling September 18‚ 2013 Due: September 30‚ 2013 Total value: 25 marks Notes: 1. Assignment is due by 4:30 pm on September 30. It can be handed in be in class before then‚ or dropped into the assignment box for 339 by that time. Students are encouraged to work together on assignments‚ but must write up answers individually. 2. Please use at least one-half page for any diagram required. Marks will be
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