Soft Drink Industry Case Study Table of Contents Introduction 3 Description 3 Segments 3 Caveats 4 Socio-Economic 4 Relevant Governmental or Environmental Factors‚ etc. 4 Economic Indicators Relevant for this Industry 4 Threat of New Entrants 5 Economies of Scale 5 Capital Requirements 6 Proprietary Product Differences 7 Absolute Cost Advantage 8 Learning Curve 8
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global soft drink industry is currently expanding quite rapidly. This is due to two major factors. First‚ markets are expanding rapidly in developing countries and second people are turning toward natural‚ healthy‚ and low-calorie drinks. This so called “new-age” beverages‚ such as tea-based beverages‚ is considerably stimulating the development of the soft drink industry and also creating a major challenge to the carbonated beverage market. In part to address this trend‚ big soft drink companies
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sales. There was a big satisfaction with the elasticity that enabled them to reach their goals‚ (which were twice for the iPhone 5s as they were for the previous iPhone.) Price elasticity of demand refers to the change of the product’s quantity demanded when there is a change in the price of the product. In other meaning‚ it refers to the responsiveness of quantity demanded by a change of 1 % in price. There is a different on the elasticity of demand of iPhone5s depends on the economy and standard
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Executive Summary The soft drink industry is a highly competitive business fighting for market space in which there are dominant companies controlling the business. Coca-Cola and Pepsi Co. are the two largest companies that set the standards for nearly everything in the industry. These two companies compete heavily with each other in terms of advertising to gain market share‚ which smaller companies are left with attempting to be very creative and finding niche markets to attract customers. They
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Soft drinks. A soft drink is a non-alcoholic beverage typically containing water often carbonated water and a flavoring agent. Many of these beverages are sweetened by the addition of sugar or high fructose They may also contain ingredients such as caffeine and fruit juice. They are called "soft" in contrast to "hard drinks"that is‚ alcoholic beverages. Small amounts of alcohol may be present in a soft drink‚ but the alcohol content generally must be less than 0.5% of the total volume if the drink
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Project Guidelines The major learning objectives of this project: (1) Ensure that you understand the Fishbein model (A = (Bi.Ei); see attached note on this model. (2) Learn how to measure the two components of the model in a typical consumer survey: (3) Learn how to use the data for marketing purposes. That is‚ you should be able to use the concepts you have learned in this course to make recommendations regarding a good marketing strategy for your brand. TO DO: Select a particular brand
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Price elasticity of demand is the measurement of how responsive a good or service is demanded based on a percentage change in price. It is calculated by dividing the percentage change in the quantity demanded by the percentage change in the price of the good or service. There are many factors that the price elasticity of demand that are considered such as ranges‚ determinants and relationships with revenue. Price elasticity of demand has three ranges when determined. The first is elastic demand
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determine household preferences in regards to their retail shopping for soft drinks. This questionnaire will take you around 7 minutes 1. Do you consume soft drinks? Yes No If yes‚ continue with question 2 and skip question 11 If no‚ jump to question 11 2. How often do you consume soft drinks? a) Daily b) Weekly c) Monthly d) Occasionally 3. How many persons are involved in the consumption of soft drinks with you? a) 1 person b) 2 persons c) 3 persons d) 4 persons e) More than 4
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Income Elasticity of Demand Income Elasticity of Demand is a measure of responsiveness of demand to the changes in income and it involves demand curve shifts. It provides information on the direction of change of demand‚ given a change in income and the size of the change. Formula for YED: Percentage change in quantity demanded = %ΔQ Percentage change in income %ΔY Normal goods have a positive value of YED‚ while Inferior goods have a negative value of YED as shown
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b. Calculate elasticity of demand for Californians for a reduction in price? Formula of elasticity of demand with reference to price a. 18 to 16 Price elasticity of demand = %change in quantity demanded % change in price = (10‚000 – 14‚000) x 100 (18 – 16) = (-4000) x 100 (2) = -2000 /100 = -20 b. 16 to 14 Price elasticity of demand = %change in quantity
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