CASES OF DOING BUSINESS IN CHINA Editor: Professor Zhu Mingxia University international Business and Economics 2010 CONTENTS Introduction to China In context of “Doing Business in China – A Global Perspective” CASE 1: Starbucks management strategies in China CASE 2: The expansion of McDonald’s in China CASE 3: A Case Study of KFC and other Fast food Chains CASE 4: Successful story of IKEAN in China CASE 5: General Motors in China CASE 6: L’Oréal Group CASE 7: Market entry for
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Haier CEO -‐-‐-‐ Ruimin Zhang Shen Si F35122015-‐7 Ruimin Zhang was born in Shandong Province on 1949 and Received an MBA from the University of Science and Technology of China in 1995. Now he is the CEO of Haier Group. Haier‚ established as a refrigerator factory in Qingdao in 1920
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December 20‚ 1860‚ South Carolina declared its secession from the United States. This event shocked everyone in the country and some of the foreign countries could not even believe this news. South Carolina was part of the Southern States who greatly supported slavery to be instituted everywhere and not be abolished. So‚ when there were anti-slavery movements that occurred in the country‚ South Carolina decided to secede from the United States and became its own separate state. South Carolina even wrote
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What did Nixon and Kissinger try to achieve by ‘opening China’? February 21‚ 1972 symbolised one of the greatest political strategies ever attempted by a world leader and one of the greatest political milestones of its time. On this day‚ American President Richard Nixon arrived in the People’s Republic of China with the main objective of improving the cold and distant relationship the United States had with this communist country. Prior to Nixon’s visit‚ other U.S. presidents’ attempts at reconciliation
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Case #1 South Delaware Coors The Coors Brewing Company is the fourth-largest brewer in the United States. Coors is also renowned for operating the Golden‚ Colorado brewery‚ the largest single brewery facility in the world. When Larry Brownlow wanted to open a new Coors beer distributorship for a two-county area in southern Delaware‚ he was faced with the decision of which research he needed Manson and Associates to complete for determining the market potential of a two-county area in southern
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and reasons in which the slave trade in colonial Charleston‚ South Carolina was so relevant are surprisingly interesting. The slave trade was important economically and capitalistically speaking: the economy highly depended on the slave trade and was literally dominated by it in some states. Besides the economy‚ other reasons of its importance were implied in politics and business: what made it really big in Charleston and in South Carolina in general was that slaves ended constituting the majority
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Duke Mrs. Spotswood IDS 803 7 May 2014 How does the ‘reform and opening-up policy’ affect the social development in China? 1. Introduction China is a socialism country‚ before the reform and opening up‚ China was implemented centrally planned economic and closed Chinese society. However‚ since 1977 when the ‘reform and opening-up’ policy was first carried out‚ things have changed dramatically in China‚ from every perspective. The policy aims at changing China’s economy from an old centrally planned
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The Overview of Airline Industry in China & the Analysis of Air China Limited (key player in the market) Table of contents Introduction………………………………………….………………………………….3 Market Overview * Market definition…………………………………………………………………….……3 * Research highlights……………………………………………………………………….3 * Market Analysis…………………………………………………...………………………4 Theoretical Analysis…………………………………………………………………….7 The Leadership of Air China Limited * Brief Introduction about the Corporation………………………………………9
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Room Enron and Madoffs Ponzi scheme: two scandals that changed U.S. history and prove just how weak the controlling mechanisms of developed economies are. Enron‚ the seventh largest company in the United States‚ was declared bankrupt in December 200 1 after its investment partnership proved to be masking a colossal mountain of debt (around $1.2 billion). Similarly‚ Madoffs company‚ Bernard L. Madoff Investment Securities‚ was associated with a $65 billion fraud ’ that affected around 4‚800 clients
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Trip To South Carolina One summer day my cousins‚family‚and I flew all the way to South Carolina. Our goal in South Carolina was to visit all aquatics.When we landed we drove all the way to my grandma’s house and went straight to the hot tub and relaxed until‚ it was time for dinner and we had some delicious gumbo. The next day we all had geared up and got ready for our aquatic adventure. First‚ we went to the beach and we hanged there for about two hours.We went boogie boarding and build sand
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