Bauhinia © Martinsons & Associates 2009 Licensed exclusively for use at the City University of Hong Kong. Unauthorized use or reproduction of this case is strictly prohibited. This is a composite case that integrates the experiences of several companies. In the early 1970s‚ the Chan family pooled together $30‚000 and set up a small dairy processing plant in Hong Kong. Bauhinia Dairy initially produced only fresh milk and sold it through limited distribution channels. It has subsequently modestly
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WT China Case Study I. Summary This case studies the business strategy and expansion of JWT China from the late 1990s to 2008. As part of one of the world’s largest marketing communications network‚ JWT China grew into one of the largest integrated communications companies in China operating from offices in various parts of the country. The case delivers a thorough history of and inclusive insights into China’s advertising industry and the challenges for foreign and domestic firms operating within
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HRTM 483: Tourism Economics Term Project 1 Myrtle Beach‚ South Carolina The thriving industry of tourism found in Myrtle Beach‚ South Carolina economically contributes to the gross domestic product‚ employment‚ foreign exchange‚ earning‚ investment‚ regional impacts‚ contribution to taxation‚ and impact on other industry sectors within the state of South Carolina According to the Myrtle Beach Chamber of Commerce‚ in 2006 the state of South Carolina spending on travel and tourism reached
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Case Study: Google in China 1 5 2 Case Study: Google in China When Larry Page and Sergy Brin first launched the Internet search engine‚ Google; they did so with one goal in mind‚ to provide people searching the internet for information with the fastest‚ most reliable search engine. Because of their creativity and innovation‚ Google is one of the largest and most profitable Internet search engines available. With more than 150 domains worldwide‚ people in almost every country can search the
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the following questions based on the material of the case (BEFORE year 2007) 1. Why are Japan‚ the newly industrialized economies (.NIEs.) and developing Asian countries less vocal than the US on the valuation of the RMB? 2. Present a balance of payment to understand the internal and external flows‚ and analyze the different components of the Chinese balance of payment. Do you think the renminbi is overvalued against the US dollar? How can China maintain the exchange rate of the RMB? Exchanging all
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Case Analysis: Carvel Ice Cream – Developing the Beijing Market Problem How to increase ice cream cake sales in a counter culture ? Issues What consumer to target ? What products to focus on ? What prices to charge for those products ? What points of distribution would best increase cake sales ? How to support these sales through various print media options ? Industry/ Market Analysis The Beijing ice cream industry was made up of standard and premium products. The premium products consisted
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Google in China Case Study Chris Chapman MGT/448 April 27‚ 2013 Professor Willie Thomas University of Phoenix Google in China Google’s mantra “Don’t be evil‚” represents the company’s fundamental principle of never compromising the integrity of its search results. In 2000‚ Google decided to expand its services to China‚ the world’s largest country. The expansion met greater opportunities for the growing company. However‚ new markets bring new challenges and assimilating to the culture
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U.S stores‚ expanding target in Canada in 2013 was a failure due to the fact that there were empty shelves‚ not having enough inventories‚ horrible store locations‚ pricing‚ and competition with Wal-Mart which had been in Canada since 1994. Target move to Canada was executed in a poor way. Target wasn’t ready‚ and rushed to opened 133 stores at once. Target dealt with supply chain problems which includes quickly built technology system which made it hard to track inventory‚ which then led to empty
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1. Chen was told by her former colleague‚ Zhu‚ to give RMB 3000 (US $360) to each of the two government officials. What would be the consequences of doing so for the involved parties and other relevant stakeholders? The core issue around this case is the major differences between Chinese and western ethical values. It is common‚ in most developed Western countries‚ for businesses and government officials to closely follow business rules and regulations that are straightforward and by the books
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2008 ACADEMIC CASE STUDY SERIES Bertelsmann China: Supply Chains for Books (B) An Academic Learning Case Study written for the Council of Supply Chain Management Professionals Professor Stephan M. Wagner‚ WHU – Otto Beisheim School of Management Andreas Breiter and Gunnar Froh **Professor Stephan M. Wagner‚ WHU – Otto Beisheim School of Management‚ Andreas Breiter and Gunnar Froh prepared this case to provide material for class discussion. The authors do not intend to illustrate either
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