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    Case 1

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    developed economies are. Enron‚ the seventh largest company in the United States‚ was declared bankrupt in December 200 1 after its investment partnership proved to be masking a colossal mountain of debt (around $1.2 billion). Similarly‚ Madoffs company‚ Bernard L. Madoff Investment Securities‚ was associated with a $65 billion fraud ’ that affected around 4‚800 clients worldwide‚ includíng investment banks (e.g.‚ Banco Santander‚ UniCredit‚ HSBC)‚ hedge funds (e.g.‚ Ascot Partners and Man Group PLC)

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    company’s outlook. Economic Segment Apple Computers Inc. was positioned in the computer industry and still is‚ but it has managed to avoid direct competition in the personal computer industry by defining a target audience and maintaining its loyal customers. It competes horizontally to the major competitors in the computer industry like DELL‚ HP and Gateway. Political/Legal Segment There were not any political activities listed in this case. However‚ outsourcing and globalization has made

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    Lighting‚ Inc. Case Company Description * In 2005‚ the profit was approximately ($144‚000 / $5‚500‚000) 2.6% of sales; does this number indicate whether the company is doing well or not? * I like how this company’s strategic position is to offer products‚ lighting fixtures‚ to specifically meet the needs of their customers; they have identified their target consumers and have strategically positioned and marketed themselves accordingly * It’s interesting that Midwest Lighting‚ Inc. owns

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    Food Inc Case Study

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    Food Inc. 1. Food production has changed more in the last 10 years than in the preceding 10‚000. 2. Images of agrarian (farm) society in the consumer’s mind include: green fields cattle grazing red barns 3. The average supermarket contains 47‚000 (how many?) items 4. How do you think farm animals should be treated? How do your ideas compare to what you saw in the film? I think farm animals should be treated with some respect. If we are going to keep them trapped then we ought to let them do what

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    Asi, Inc. Case Study

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    I. Brief Background of the Case August Scientific Instruments‚ Inc. (ASI‚ Inc.) is a small private company which specializes in the manufacturing of miniature electromechanical components. It is located on a small but progressive town wherein a Technical Education Institute is also based. At first‚ the company underwent several problems and setbacks and was able to grow steadily and expand its operations until in 1958; it was able to acquire additional investments‚ substantial monthly sales and

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    Case Study: Fitbit Inc.

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    Fitbit Inc. was founded by James Park and Eric Friedman in 2007. The duo‚ realized that sensors and wireless technology had advanced to a point where they could bring remarkable experiences to fitness and health. This realization led to the conception of a wearable device with activity trackers and wireless-enabled technology that can measure various data and track activities related to health and fitness such as heart rate‚ quality of sleep‚ steps walked‚ steps climbed etc. Fitbit Inc. is devoted

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    Case Study - Lajolla Inc.

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    Case Study: LaJolla Software‚ Inc. LaJolla Inc. is a young business information software company based in California outside the Silicon Valley. The company is interested in forming an alliance with a Japanese firm and has for the last several months been negotiating with several firms in Japan to realize their goals of distributing their product in Asia. The owners have finally found a Japanese firm that will create an alliance with them. The firm is now sending a contingent of managers to

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    Fhe Inc. Case Study

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    Case Study #2 FHE Inc. Operations Management FHE is a multimillion-dollar company that manufactures pumps and related fluid-handling equipment. The manufactured equipment transfers various types of liquids‚ from paint to food products. These pump are used by automobile and appliance industries‚ allowing performance in vehicle servicing and home construction‚ to name a few. Over the past five years‚ sales and profits have increased as a result of new product introductions. The organizational

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    MGTC05 Case Analysis Colgate-Palmolive Company: The Precision Toothbrush Problem Definition Colgate-Precision (CP) held the number one position in the US retail toothbrush with 23.3% volume share in 1991; they are a global leader in household and personal care products. They currently have 2 toothbrush products in the market‚ but have been working on a three-year project in developing a technologically superior toothbrush into the market. This product‚ tentatively named Colgate Precision will

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    Case Shoose For MOOs Inc

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    Case Shoose for MOOs‚ Inc. 1 QUESTION The market which Jim is going to penetrate is two countries in North America Canada and USA. Jim has an advantage because he located in Ontario which is the second biggest Canadian province after Quebec for the population of cows i.e. 7557 farms. The fact that Jim collected some marketing information from his students before starting the business talks about his professionalism. It means that he is a person whose data we can trust. His business idea is to sell

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