INTRODUCTION In 2009‚ the world had seen an economic downturn all over the year. In January‚ Danish Parliament agreed to a financial package worth 17.6 billion USD. In response‚ markets panicked. At the same time‚ four US banks had lost half of their values since three weeks ago. Down Jones Industrial Average Index had dropped more than 50% from its October 2007 peak. On March‚ Bank of England provides 150 billion pounds of quantitative easing‚ increasing risk of inflation. On June‚ World Bank
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against you” (Palmer‚ n.d.). The game of golf started in the United States (U.S.) primarily for the wealthy‚ but soon spread to the public in the 1950’s and 60’s due to televised tournaments. The industry continued to experience steady growth thanks to increased pubic awareness‚ rising household income‚ number of public golf courses‚ and technological innovations of golf club design. By 2008 the game of golf has matured into a 2.9 billion dollar industry (Gamble‚ 2010)‚ completely eclipsing its European
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1. Discuss the trends in the golf equipment industry and how it may impact a company’s strategy. Ans: According to new the United States Golf Association (USGA)‚ Golf equipment manufacturers are forced to launch the equipment within the limitation. Therefore‚ the product differentiation is not quite high while recreational golfers do not enjoy playing due to lack of innovational equipment. Also‚ the USGA states that there are various factors that result in the declining of golfers such as:
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Group Case #2 Competition in Golf Equipment Industry in 2008 Presented By: 518 28225 26 Chatvilai Komindr 518 28328 26 Chokechai Ngamwutikul 518 28443 26 Duangta Thiansukitseree 518 28626 26 Tunyapon Jarupaisarn 518 29130 26 Bhornrat Bubphavanich 518 29146 26 Pornrudee Larpanant 518 29203 26 Puttipan Ponyanun 518 29501 26 Lalin Ananbanchachai 518 29518 26 Luksamon Phanpermpoon 518 29931 26 Satit Auputtinun The paper is partial fulfillment of Strategic Management course (2602-650)
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Case #4: Competition in the Golf Equipment Industry in 2008 2. Competition in the golf industry in 2008 is incredibly fierce. This is due to the fact that there is a decline in the number of golfers and the number of rounds played. Golf is viewed by many as a recreational event‚ or in other words something to do for fun. As the recent economy has had a downturn the golf industry has reflected this. Golf on most consumers list has moved towards the bottom has disposable incomes and salaries decrease
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Case: Competition in the golf equipment Industry 1.What are the defining characteristics of the golf equipment industry? What is the industry like? The golf industry in total contains 62 Billion Dollars of goods and services. The golf equipment industry in particular contains 4 Billion Dollars. It contains golf clubs‚ balls‚ gloves‚ footwear‚ weges‚ bags‚ irons‚ putters‚ etc. There has been a decline in the industry from 200-2003 and an increase from 2003-2007 especially in drivers and woods
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Case #3: "COMPETITION IN THE GOLF EQUIPMENT INDUSTRY” From its earliest beginnings in the 1450’s‚ golf was a peculiar game that tested the individual skill of each person who played. It is a game that takes a player on a journey through a number of “greens.” The player must try to get the small‚ hard golf ball into the “green” or “putting green” which contains a hole in the ground. The player can only hit the ball with a golf club. Golf equipment‚ such as golf clubs‚ golf balls‚ and the like
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1. What are the defining characteristics of the golf equipment industry? What is the industry like? 2. What is competition like in the golf equipment industry? What competitive forces seem to have the greatest effect on industry attractiveness? What are the competitive weapons that rivals are using to try to outmaneuver one another in the marketplace? Is the pace of rivalry quickening and becoming more intense? Why or why not? 3. How is the golf equipment industry changing? What are the
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An Analysis of “Competition in the Golf Industry” It is unknown when the game of golf originated‚ but it is believed that people began playing in Europe during the middle ages. In the United States‚ golf was a sport primarily played by the wealthy individuals until tournaments began being televised. Since then‚ golf has grown to be a very lucrative industry with over 27 million golfers nationwide by the end of the 1990’s. “Competition in the Golf Equipment Industry‚” a case study written by John
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CASE STUDY #4 1. What are the defining characteristics of the golf equipment industry? What is the industry like? Even though golf had grown to be a sizable part of the U.S. economy‚ the golf equipment industry was faced with serious troubles in 2008. The convergence of a variety of serious hazards to the industry had caused the retail value of the golf equipment industry to decline from approximately $4 billion in 2000 to about $3 billion in 2003. Golf equipment sales had rebounded to an estimated
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