Assignment for Course: MKT5017- Delivering Superior Customer Value Submitted to: Donovan McFarlane Submitted by: Paige Chin- paige.chin@live.com Date of Submission: July 25‚ 2012 Title of Assignment: Case Analysis 1- Enterprise Rent A Car CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used
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analysis‚ Toyota is lacking corporate identity in its host country. Toyota is experiencing difficulty bridging the gap between its Japanese collectivist culture and the individualist culture of the United States in regards to its marketing strategy. ANALYSIS Toyota’s key challenge is the fact that it is lacking an overall image in the minds of its consumers. Their consumers see them as a product rather than a company. For instance‚ the CEO has concluded‚ “no one knows who Toyota is‚ that it
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TOYOTA PHILOSOPHY At the beginning‚ the author explains 3 chain managements of Toyota. First one is the supply chain management system. The lean manufacturing concepts are created by Toyota such as Kanban‚ Just-in-Time and Kaizen. Toyota’s production system has become so worldwide affective; lots of manufacturers are using Toyota’s lean system. Second component is‚ demand chain management which is coordination of information‚ material and financial flows in the distribution of vehicles. And the
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1. Correct answer: a Correct answer: aYour answer: The following is the adjusted trial balance for Steely Company. Steely Company Adjusted Trial Balance For the Year ended December 31‚ 2008 Cash $5‚619 Accounts Receivable $2‚120 Prepaid Expenses $720 Equipment $14‚819 Accumulated Depreciation $1‚735 Accounts Payable $1‚690 Notes Payable $5‚873 Common Stock $12‚274 Dividends
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living. Pathophysiology There are 3 forms of AD: early-onset‚ early-onset familial‚ and lateonset Early-onset familial AD is linked to mutations of 3 genes on chromosome 21: abnormal amyloid precursor protein 14 (APP14)‚ abnormal presenilin 1 (PSEN1)‚ abnormal presenilin 2 (PSEN2) Late-onset AD is possibly related to a link between chromosome 19 and apolipoprotein E gene-allele 4 (APOE4) (Huether & McCance‚ 2012) Pathophysiology Continued Abnormal deposits of proteins lead to the
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Assignment 2 Toyota case study TMS had‚ as they called themselves‚ a “tiered” system when it came to measuring‚ evaluating‚ and rewarding performances of the regional GM’s. Their system rewarded the general managers and allowed them to give rewards to the salesmen who made the best sales and on when the sales happened. TMS made sure to make the managers focus to make a growth in the US market and make a long term commitment to customers instead of focusing on their finance‚ marketing‚ human
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business. Having these accounts will guide the company as they work towards meeting and adhering to the objective. Mission and value statements are not permanent‚ and as the direction of the business continues to develop they may opt to enhance these comments to meet their current needs. These elements will guide the managers as they create and implement a strategic approach. Although this won’t be the only factors in the plan‚ they will assist the company to understand the manner in which they want
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All car rental companies provide customers with the temporary use of a car. How do Enterprise’s original target customers in the local or “home-city” market—and their needs—differ from the target customers of their major competitors such as Hertz and Avis? How does Enterprise match (or not) the needs of their local market customers? The local market consists of (i.) discretionary and (ii.) repair/insurance replacement rentals. Both categories place a premium on price (relatively lower)‚ location
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An opportunity to provide insider access to the world of the extraordinary cover W retreat & spa bali – seminyak left W BARCELONA CATEGORY INNOV ATOR Combining the personality and cutting-edge style of a boutique hotel with the distinct positioning of a contemporary‚ design-led lifestyle brand‚ W has created an entirely new segment in the hotel industry. Founded in New York City in 1998‚ W Hotels quickly achieved success as a New York phenomenon before evolving into the
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A dyes making company decide how to allocate next week’s time on making dyes. The company takes various chemical as input‚ and can produce two type of dyes used for making clothes. The company’s two products come off at different rates: Tons per hour: Rit :200 Direct: 140 and they also have different profit: Profit per ton Rit: $25 Direct: $30 To further complicate matters‚ the following weekly production amounts are the most that can be justified in light of the currently booked orders:
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