INTRODUCTION Home Depot‚ Inc. first opened its doors in June of 1979 in Atlanta‚ Georgia under the owners of Bernie Marcus and Arthur Blank. They had the vision of a one-stop shop for every need a do-it-yourself customer might have. The first few stores were around 60‚000 square feet and they used empty boxes to give the illusion of more products on their shelves. Home Depot quickly became a popular home improvement warehouse throughout the country and revolutionized the do-it-yourself industry. Home Depot’s
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Home Depot Case Study Bernie Marcus and Arthur Blank opened the first Home Depot in Atlanta‚ Georgia in 1979. They had big plans for the hardware and home improvement industry. Today‚ Home Depot is extremely successful with over 22 million customers shopping weekly and 66 billion in revenue‚ which makes them the largest home improvement retailer in the world. Home Depot employs over 300‚000 people and operates over 2200 stores in the US‚ Mexico‚ Puerto Rico‚ China‚ the Virgin Islands‚ Guam and
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MGMT 407 HOME DEPOT ANALYSIS- CASE 1 Home Depot: Building Towards Success 1. The Home Depot gives back through volunteerism‚ philanthropy‚ product donations and sharing expertise. The Home Depot is in the home improvement business and their goal is to provide the highest level of service‚ the broadest selection of products and the most competitive prices. Home Depot is a values-driven company. The above sentence is the mission statement of The Home Depot. The mission statement itself
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another method of collecting primary data? Why? The case suggests that customers‚ especially women in particular found it difficult or awkward to lift‚ carry‚ and pour from conventional buckets when full of soil or other contents. The decision to observe consumers using buckets is a direct way to determine whether consumers have any difficulties with buckets‚ and if so‚ what kind and how much difficulty. Furthermore‚ the observation is‚ in this case‚ easier than asking consumers to describe in words
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| | Home Depot’s Business Strategy Home Depot ’s target market is individual homeowners/small contractors. Even though the traditional ideology is that cost leadership and product differentiation business strategies are mutually exclusive‚ Home Depot was successful at using a combination strategy. First‚ Home Depot optimized the cost leadership strategy by offering low and competitive prices to its customers by emphasizing higher sales volumes with lower margins‚ while instituting a high
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INTRODUCTION Home Depot enjoyed high growth of revenues and profits in the period 1978-2003. From 7 mio USD of revenues in 1979 to 64‚8 bn in 2003. Revenue growth was generated mainly due to external growth coming from mergers and acquisitions. Home Depot has four product categories: Building and Remodeling‚ Home Décor and Organizing‚ Outdoor Living and Tool and Hardware. Company went through some structural changes when in 2000 first non funder Bob Nerdelli became the CEO of the company. Nerdelli
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Home Depot‚ Inc. Home Depot‚ Inc. is the world’s largest home improvement retailer with sales last fiscal year topping $74 billion (Figure 1). Home depot sells a wide inventory of products ranging from building materials and home improvement products to lawn and garden products. In addition it provides various home improvement services including bathroom and kitchen installation. Its main consumer base consists of do-it-yourself consumers- those homeowners
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Case Study: The Home Depot Preface This Essentials of Strategic Management assignment has been made by three persons which have been working together and individually to finish the assignment properly and in time. Secondly‚ we would like to thank the company whose websites we were able to visit and use‚ to get additional information that we could use for leading the assignment of Home Depot to a successful ending. We can say‚ that it was a pleasure to work on this assignment and would‚ in the
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Home depot Case Study analysis 1) In the case of Home Depot‚ I feel the two values that seem more concurrent are Universalism and Benevolence. Through the very tough economic conditions Frank Blake remained very loyal to his staff‚ he took care of them during the market downfall by lowering sales and profit target that hourly employees were to meet to receive bonuses. This inspired workers to want to meet goals that were much more realistic‚ and had great rewards. This also generated a higher
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| The Home Depot‚ Inc. | Suggested Growth Strategy | | Table of Contents Executive Summary……………………………………………………………………………….2 Strategic Audit Case Analysis………….........................................................................................4 Introduction 4 Past Corporate Performance 5 Financial Analysis - Ratios 5 Financial Analysis – Financial Statements 6 Financial Analysis – Industry/Competitor Comparison 7 Strategic Posture 8 Current Mission 8 Current Objectives 9 Current
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