How does Shouldice offer a superior value proposition relative to its customers‚ remain successful‚ and balance low cost with high quality? Data Summary Benefits purchased by the consumer: Shouldice Value Proposition • Early ambulation following surgery o Use of local anesthetic o Nature of procedure • Design of facility o 130 acres o 17‚000 square feet o 89 beds • Dr. Casim Degani‚ internationally recognized authority • Specialized procedure • Patients administered anesthetic
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Director Alan O’Dell Dr.Byrnes Shouldice Open Saturday Key Players Schedule change/Work weekend 2 worry it will create a divide Cons Moral 4/10 Doctors oppose Dr.Degani (60) Control concerns On call schedule Staff are worried dilute bonus pool? Dr. Degani Toronto Location USA less regulation 10% - Out of Province/USA 60% - Outer Toronto area 30% - assume Toronto Increase costs charged Cons Shouldice Hospital Options to Expand Capacity New Hospital Build to satisfy demand Find
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on the above criteria‚ the following options can be generated. I. The hospital can continue with the current scale of operations i.e. Maintaining Status Quo II. The hospital can plan to scale up the level of operations. This can be done in 3 different ways A. Start operating on Saturdays which increases the capacity by 20% B. Expand the hospital building by adding one more floor C. Open new hospital in the USA‚ and thereby expanding operations to new geographical locations
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of Situation and Identification of Problems 1.1 Service The Shouldice Hospital competitive advantage is that it only conducts external hernia operations and is specifically designed and operated to provide the highest probabilities for successful treatment with “country club like” patient service. Hernia operations typically have a 90% success rate‚ with Shouldice hernia operations boasting over a 99% success rate. The Shouldice competitive advantage can be summarized into: Surgical technique:
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“Shouldice Hospital‚ the house that hernias built‚ is a converted country estate which gives the hospital a ‘country club’ appeal.” A quote from American Medical News Shouldice Hospital in Canada is widely known for one thing – hernia repair! In fact‚ that is the only operation it performs‚ and it performs a great many of them. Over the past two decades this small 90-bed hospital has averaged 7‚000 operations annually. Last year‚ they had a record year and performed nearly 7‚500 operations
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Shouldice Hospital – A Cut Above 1.) How well is the hospital currently utilizing its beds? The hospital stay cycles have been provided: | Mon Beds | Tue Beds | Wed Beds | Thu Beds | Fri Beds | Sat Beds | Sun Beds | Available Beds | 90 | 90 | 90 | 90 | 90 | 90 | 90 | Monday Admission | 30 | 30 | 30 | | | | | Tuesday Admission | | 30 | 30 | 30 | | | | Wednesday Admission | | | 30 | 30 | 30 | | | Thursday Admission | | | | 30 | 30 | 30 | | Friday Admission | |
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Section 2 PROCESSES 3. Strategic Capacity Management 4. Manufacturing Processes 5. Services Processes 6. Six-Sigma Quality PROCESSES The second section of Operations and Supply Management: The Core is centered on the design and analysis of business processes. Maybe becoming an efficiency expert is not your dream‚ but it is important to learn the fundamentals. Have you ever wondered why you always have to wait in line at one store but another one seems to be on top of the crowds? The key to
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Situational Analysis and Problem Definition: The Shouldice Hospital in Ontario‚ Canada is a pioneer in the field of treating patients suffering from external abdominal hernias. With its current capacity‚ it can treat up to 6850 patients annually. The patients are treated using the Shouldice Method‚ and on an average each patient has to spend about four days in the hospital recuperating. The USP of the Shouldice Hospital is it’s distinct surgical procedure. The speedy ambulation coupled with it’s
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Solution for Q1: Shouldice hospital is a leader in treating patients who suffer from Hernia. Shouldice achieved outstanding performance and reputation through its distinguished services to customers in terms of cost‚ quality‚ delivery and flexibility Cost: At Shouldice‚ Operating cost is not the only cost factor that attract customers. Besides‚ typical operation cost (including the patients stay at hospital) ranges from only $954 to $1029 compared to a total of $2‚000 to $4‚000 elsewhere. Even
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Case Study: Shouldice Hospital Shouldice Hospital Ltd. is a unique clinic located in Toronto Canada that specializes in external abdominal hernias. Open since 1945‚ the clinic that is more like a country club uses a method developed by Dr. Earle Shouldice that encourages a different procedure than used by most hospitals. The Shouldice Method reinforces the abdomen walls and requires only a sleeping pill with a local anesthetic which results in immediate patient ambulation and
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