RECOLLETOS INTERNATIONAL GRADUATE STUDIES In Partial Fulfillment Of Requirements MARKETING MANAGEMENT MARMA201 CASE STUDIES: GOLDILOCKS BAKESHOP‚ INC. VICKS THROAT DROPRS ARE THEY READY TO PUT “AVOCADOS” ON THEIR FACES? Submitted by: LIBERTY BERNARDO Submitted to: DEAN LOLIT DE GUZMAN CABACS MARKETING MANAGEMENT CASE STUDY: GOLDILOCKS BAKESHOP‚ INC. I.VIEWPOINT TAKEN: Agnes Buendia- Marketing Manager of Goldilocks Bakeshop
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recent years‚ and has experienced global expansion 1. Offers a variety of products and services. 2. Allowed e-commerce company to facilitate exploitation of existing distribution system. 3. Offers a low cost for operations. 4. Open 24 hours in 7 days. The company has a core competence involving its use of information technology to 1. support its international logistics system. Weakness 1. Information technology hackings. 2. Low performance of workers. 3. inventory inefficiency Opportunities
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Case 11 Horniman Horticulture 1. What is your assessment of the financial performance of Horniman Horticulture? a. Horniman has strong profitability and no long term debt. Revenues are growing and the net profit is growing with it. They have continued to grow revenues while keeping COGS stable at 48-53%. SG&A is also a steady 38-39%. In addition the ROA and ROC are both way above industry standards. However‚ the company’s cash available has dramatically decreased from 11 to less than 1% over the
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LaToya Fraser January 27‚ 2015 BUSA 4980 Chick-fil-A: Bird of a Different Feather Case #7 Chick-fil-A is known for their famous Chick-fil-A sandwich‚ but also for their private‚ family –controlled ownership structure‚ philosophy on management and biblical principles. Chick-fil-A uses the differentiation strategy to set them apart from other fast-food chains. Chick-fil-A mission was “To glorify God by being faithful steward of all that is entrusted to us and to have a positive attitude influence
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7-11 SOM Study - Final Group 1 LRSP - 433 March 3‚ 2010 Pledged 3/3/2010 Table of Contents Background 2-3 Problem Statement 4 Scope 5 Service Design and Characteristics 6 Service Analysis and Selection 7-8 Sales Production & Forecasting 9-11 Breakeven Analysis 12-13 Capacity Management (includes Decision Tree) 14-15 Inventory Management and Materials Requirements 16 Logistics and Supply Chain Management 17 Quality
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SUPPLY CHAIN MANAGEMENT 7-11 JAPAN History 7-Eleven is part of an international chain of convenience stores‚ operating under Seven-Eleven Japan Co. Ltd‚ which in turn is owned by Seven & I Holdings Co. of Japan. Eleven‚ primarily operating as a franchise‚ is the world’s largest operator‚ franchisor and licensor of convenience stores‚ with more than 46‚000 outlets. Timeline 1973: York Seven Co.‚ Ltd.‚ established 1974: First store opened (Toyosu Store‚ Koto-ku and Tokyo) 1975: 24-hour
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create animosity between the manager and his employees. Due to this poor decision that the manager made the company will more than likely take a loss and the manager will still lose his bonus. When it comes to the acquired needs theory the manager thought about his own needs to obtain bonus rather than the employees needs to get a free meal and make the employees happy and make them feel as if they are not getting cheated. This decision of increasing employee hours to retain their rewards was one that
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Paris were talking about the refugee crisis in Kosovo‚ Serbia. The Microsoft employees thought that there was definitely a way to help the suffering refugees. Microsoft teamed with the United Nations High Commissioner for Refugees (UNHCR) to help with developing a modern registration system for the displaced refugees of Kosovo. This was the beginning of Microsoft new CSR strategy. Internally‚ employees thought patterns started to change to become more socially conscience. Microsoft began worrying
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demand for these capsizes increased. Trade patterns also help to determine the demand expected of dry bulk capesizes. In the next four to five years‚ we expect that the demand to be significantly higher than the supply of dry bulk capesizes. The case states that Australia and India will increase their roles in the iron ore industry‚ which gives one an optimistic view on the future demand of capesize vessels. The production of iron ore in Australia is expected to increase; and the export of iron
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What is Walt Disney Company’s corporate strategy?2.What is your assessment of the long-termattractiveness of the industries represented in WaltDisney Company’s business portfolio?3.What is your assessment of the competitivestrength of Walt Disney Company’s differentbusiness units?4.What does a 9-cell industry attractiveness/businessstrength matrix displaying Walt Disney Company’s business units look like? 4 What is Walt Disney Company’s corporate strategy?2.What is your assessment of the long-termattractiveness
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