examines the effects that humans have been inducing on the ocean and how the pollution produced is affecting the form of life present there. There is plenty of evidence that the oceans have deteriorated at the hands of humans‚ but recent investigations show that deterioration‚ especially at the sea coasts‚ has increased significantly in the last years due to increased industrial discharge. Common synthetic pollutants that reach the ocean include pesticides‚ herbicides‚ chemical fertilizers‚ detergents
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the Jet Blue case was former CEO David Neeleman. He was the person who started Jet Blue and formed it to become a low cost airline provider‚ providing luxury and comfort and destinations to various cities at a low affordable cost. He understood how to cut cost and keep operating expenses low‚ and as a result Jet Blue had rapid expansion and flew to 53 destinations in 21 states‚ including Mexico‚ Puerto Rico‚ and the Caribbean. Up until 2007‚ when David Barger took over‚ Neeleman made Jet Blue prosperous
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Case study Bleu riBBon CHoColates: How Can small Businesses aDaPt to a CHanGinG environment? Dawn r. Deeter-schmelz‚ rosemary P. ramsey‚ and Jule B. Gassenheimer Bleu Ribbon Chocolates is a small regional manufacturer of high-quality chocolate that sells its products via trade accounts‚ corporate-owned stores‚ and online/mail. Historically‚ the company has not engaged in strategic planning‚ as demand was greater than manufacturing capabilities. The trend toward healthier foods and the poor
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Jet Blue Airways: Case Study 1. Draw up a SWOT analysis and describe JetBlue’s Strategy. Strengths * Low cost airline fares and operations * Experienced management * Creating demand in under-served markets * Customer service oriented (i.e. leather seats with more legroom‚ in-flight entertainment‚ better refreshments than competition) * Political backing and support * Competitive pay and benefits increasing employee retention Weaknesses * Sustaining low cost
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Case 1.1 – Client Acceptance Question # 1: Identify 5 procedures an auditor should perform in determining whether to accept a client. Which of these five are required by the auditing standards? a. (AU 314) The auditor should obtain an understanding of the entity and its environment in the following areas: i. Client’s application of accounting policies ii. The industry‚ regulation and other factors affecting the client iii. Client’s objectives ‚ strategies‚
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Ocean Carriers Inc. A Case Study By ab Introduction • Ocean Carriers Inc. owned and operated cape-size dry bulk carriers worldwide. • Major Cargo type : Iron ore. • Vessel sizes : 80000 DWT to 210000 DWT. • Cape-size carriers travel around Cape Horn rather than the Panama Canal due to size constraints. Operations Maintenance Maintaining Supplies And on board Stores Supply of Lubricants Cargo Operations Repairs Insurance Business Model • Mostly chartered
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Contents JET BLUE AIRWAYS JetBlue Airways exists to provide superior service in every aspect of our customer’s air travel experience (JetBlue Airways). Our History David Neeleman founded JetBlue in 1999‚ under the name “NewAir.” JetBlue offers low-cost travel with on board amenities‚ such as in-flight entertainment‚ TV on every seat and Satellite radio. The company is headquartered in the Long Island‚ New York at the John F. Kennedy International Airport (Wikipedia). Analysis of Jet Blue Airways
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PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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Case Study of the Indian Ocean Tsunami On December 26‚ 2004‚ the Indian Ocean earthquake‚ or the Sumatra-Andaman earthquake‚ caused a tsunami that killed 230‚000 people and was recorded as the deadliest tsunami in known history. The earthquake was recorded as between 9.1 and 9.3 on the Richter scale‚ the second largest earthquake ever recorded. It was also recorded as the longest one‚ triggering earthquakes as far away as Alaska. Following the disaster‚ a worldwide effort raised billions of dollars
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portray the ocean as both the mother and the child; the protector and the protected. The role she places of the mother figure serves as a reminder of how the ocean has nurtured and helped us. Through the seafood we consume‚ the waters in which we use to travel‚ medicine from marine plants and animals‚ and the recreational uses of sports and leisure‚ the ocean has provided humanity with substance and enjoyment for thousands of years. Jetnil-Kijiner draws attention to the provisions the ocean allots to
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