2BLU-EYES Andre Lewis December 15th‚ 2012 Professor Fruchter Marketing Final Project TABLE OF CONTENT SITUATIONAL ANALYSIS: Marketing Summary- SWOT Analysis- Competitive Analysis- Product Offerings- Distribution Plan- MARKETING STRATEGY: Objectives- Target Markets- Positioning- Strategies- Marketing Communications- CONTROLS: ANNOTATED BIBLIOGRAPHY: Executive Summary: Using Blue-tooth technology‚ 2Blu-Eyes is preparing to launch a new state-of-the art glasses that
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Chapter 2 The Balanced Scorecard and Strategy Map | | ------------------------------------------------- QUESTIONS 2-1 Financial performance measures‚ such as operating income and return on investment‚ indicate whether the company’s strategy and its implementation are increasing shareholder value. However‚ financial measures tend to be lagging indicators of the strategy. Firms monitor nonfinancial measures to understand whether they are building or destroying their capabilities—with customers
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Bull Fighting The immediate reaction of many non-Spanish people to bull fighting is that it is sick‚ animal killing‚ unmoral entertainment. To many others around the world‚ though‚ bull fighting is a sport which involves courage‚ skill‚ and power‚ in a struggle between man and beast. This purpose of this paper is not to discuss the moralities of bullfighting though‚ it is to give some information on a sport which is loved by many throughout the world. A bull fight‚ or corrida de toros‚ consists
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Toyota Motors Marketing Plan for Hybrid Vehicles by geographic location (Europe) 1.0 Executive Summary The Toyota Motor Company continues to strive to be the global market leader in the automobile manufacturing industry. Over the years‚ Toyota has managed to remain the leader of this industry through its management structure‚ fuel efficient vehicle design and competitive pricing based on global market knowledge. Toyota has realized that environmentally conscious products were needed to ensure
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Check Your Understanding: 1. ________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. Customer perceived value (CPV) is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives (Kotler & Keller‚ 2006‚ p. 177). 2. The 20-80 rule states _____. The well-known 20-80 rule says that the top 20 percent of the
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Case 1 – page 6 1. How do information technologies contribute to the business success of Sew What .Inc? Give several examples. The following are information technologies that contribute to the success of Sew What. a) Computer software technology: Website • For example‚ before they put up their website (www.sewwhatinc.com) business was almost all local. Duckett admitted that business couldn’t grow optimally only by word of mouth without embracing technology. However‚ after launching website‚ they
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Scene 1: "You want a tale‚ sweet lady and gentleman? Indeed I have told many tales‚ one more than a thousand‚ since that time when I first let young men tell me‚ myself‚ tales of a red rose‚ two smooth lily buds‚ and four silky‚ supple‚ deadly entwining snakes. It was my mother’s mother‚ the black-eyed dancer‚ the often-embraced‚ who in the end -- wrinkled like a winter apple and crouching beneath the mercy of the veil -- took upon herself to teach me the art of story-telling. Her own mother’s mother
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Larry Page CEO of Google How was the leader ‘vision’ implemented? Google founded in 1998 with Sergey Brin. Google soon found itself at the top of search engines and from a small‚ garage- based company had transformed into a global giant. Google now is a synonym of world’s no1 ideal (New York Post‚ 2011) and employs 53546 people owns numerous offices worldwide. Some vision points for Google and future technologies that Larry pages laying out from Google’s developer conference in San Francisco
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found “Easy Riders/Raging Bulls” by Peter Biskind to be a fantastic portrait of the best dozen years of American film and the insane circumstances that created them. The reading included many features in one‚ cultural anthropology‚ film criticism‚ and gossip. This book is an excellent account of the film industry revolution during the 60’s and 70’s. It focuses more on the directors and not the actors‚ which is good because most of the decent directors of that time were completely out of their minds
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Case Study : (Product) RED Can a T-shirt Save the World? 1. The concept RED was founded in 2006 by Bono and Shriver. It’s mission is to raise awareness and funds to help get rid of HIV/AIDS in africa. The product RED is licensed to partner with various companies‚ one of which is Gap. Red’s partnership with Gap is an amazing way to improve its image as it attracts the public in different ways. I believe that Gap is not in it for the money as they were ready to give 100 percent of its profits
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