Responsibility of International Business Machines Corporation (IBM) SUBMITTED TO Rabeya Sultana‚ Assistant Professor‚ Department Of MIS‚ University of Dhaka SUBMITTED BY Akibul Kowser Pahlowan Student ID: 61222-15-055 Summer Semester 2012 Department of MIS. University of Dhaka. Candidate’s Declaration I certify that the report entitled “A report on Corporate Social Responsibility of International Business Machines Corporation (IBM)” submitted as a term paper of the course Introduction
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IBM’s Decade of Transformation: Turnaround to Growth Case I – 1 (Applegate et al. Textbook p5-38) Material IBM’s Decade of Transformation case study Jumpstarting Innovation: Using Disruption to your advantage (http://hbswk.hbs.edu/item/5636.html). Assignment Questions: What factors led to IBM’s success during the 1960s and 1970s and its problems during the late 1980s and early 1990s? What did Gerstner do when he assumed the role of CEO in April 1993? Evaluate Gerstner’s approach to crisisa
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Marketing strategies of IBM Marketing Strategies of IBM Introduction This study aims at examining the use of theoretical marketing approaches in the practical business scenario. In this domain the marketing strategy of IBM has been considered on empirical grounds. It is by the use of marketing theory and concepts that the study evaluates the marketing strategies of IBM and its role in fulfilling the firm ’ overall goals and objectives. Four specific aspects of marketing strategy evaluation are assessed
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Front cover IBM IT Governance Approach Business Performance through IT Execution Optimizing business performance through IT strategy‚ goals‚ and objectives Enabling and empowering people to deliver strategic business value Automating IT governance with IBM Rational software Lynn Mueller Matthew Magee Petr Marounek Andrew Phillipson ibm.com/redbooks International Technical Support Organization IBM IT Governance Approach: Business Performance through IT Execution February
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TO: O.T.T. Incorporated FROM: Xiaoqian Kang DATE: Dec. 31‚ 20X1 SUBJECT: Determine the amount of other-than-temporary impairment (OTTI) Introduction O.T.T. Incorporated‚ principally engaged in the manufacture and sale of clothing‚ has six investments remaining in the department’s portfolio as of December 31. According to ASC‚ this memo analyzes whether any of its investments are other-than-temporary impaired‚ and determines the amount of the impairment. Facts Investment 1 -- Happy
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Title: Case # 15 The Fall of IBM and Case #16 IBM in 2009 Objective To be the world’s leading mainframe and software Service Company that offers its customers professional innovative services that deliver value by providing them with state of the art solutions that leverage IBM’s industry and business process industries. Problems During the mainframe system era‚ IBM’s competitors began selling cheaper and high performing IBM compatible central processing units that posed a threat
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shortest amount of time. 2 3 10 18 26 33 37 Letter from the Editor Bob Kane Get Started with the Eclipse Platform Chris Aniszczyk and David Gallardo A Whirlwind Tour of Eclipse Europa Chris Aniszczyk Installing and Using Eclipse-based IBM Rational Products Khawar Z. Ahmed An Introduction to Eclipse for Visual Studio Users Genady Beryozkin Taking a Lifecycle Approach to Software Quality Testing and Management Rikki Kirzner Rational Application Developer for WebSphere Outshines
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IBM Case Analysis “What happened to IBM‚ the symbol of American supremacy?” -Challenge to America video‚ 1993 Problem Statement IBM needs to grow revenue and stay competitive in the dynamically changing computer marketplace of the 1990’s by maintaining technological leadership and accepting the organizational transformation which needs to be undertaken for them to excel. IBM needs to recapture their previously held powerful position in the personal computer and microprocessor markets and
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1. How would you define “business process management” based on this video and text reading? How would you compare it to business process re-engineering‚ continuous improvement‚ and total quality management approaches? Business process management is an approach to business in which aims to continuously improve and manage business processes. Business process management focuses on process improvement‚ process efficiency and effectiveness‚ and management control over processes. 2. What are the major
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CASE ANALYSIS 6: MONEYGRAM INTERNATIONAL Company Background The MoneyGram brand is recognized throughout the world as a leading global payment services company. The diverse array of products and services we offer enables consumer and businesses to make payments and transfer money around the world. From New York to Russia or London to India - in more than 197 countries - MoneyGram ’s money transfer service moves money quickly and easily around the world. The payment services also help
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