2 1 Google‚ Inc. & Motorola Mobility Holdings‚ Inc. A Non-‐Horizontal Merger & Acquisition Case Maastricht University School of Business and Economics Maastricht‚ 04 April 2012 Name: Gregor Hohls ID: i6001867 Study: International Business Economics Course: International Competition Policy Course Code:
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Motorola Initiation of Change "A change leader looks for change‚ knows how to find the right changes and knows how to make them effective both outside the organization and inside it." From "Management Challenges for the 21st Century" by Peter F. Drucker Companies need to be flexible and innovative in the ways in which they deal with the unfamiliar situations they often find themselves in. We are in a time of great change. The reality of yesterday proves wrong today‚ and nobody really knows what
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Case Study Report - Motorola This case is about implementation of a new “shared vision” concept within The Analog Division of Motorola Company. In 1993 Analog division was a major manufacturer of analog products in the world and had its divisions in many different countries. In other words the division had strong global presence. In order to create more efficient global company‚ Alison and John have decided to develop new shared vision within The Analog Division where
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I. Introduction The January 2008 announcement by Motorola‚ Inc. that it might spin off its Mobile Devices division followed years of declining market share in the mobile phone industry. After the wild success of the company’s “RAZR” mobile phone in 2004-06‚ Motorola failed to retain market share as Apple’s iPhone claimed “must-have” status and traditional mobile phones became increasingly commoditized. Even with the Mobile Devices division’s recent poor performance‚ it is something of a shock
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INTRODUCTION: Motorola in China is an interesting case‚ no matter in the past or present; therefore we are going to analyze Motorola in China in this research. It entered the China market in late 1980s when there were not so many MNCs investing in China due to the uncertainties. When Motorola started losing the leading position of the mobile phone market in the world because of the changing format of mobile phones‚ it was still the leader in China. However‚ the leading position of Motorola in China is
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Motorola’s localization strategy in China. Furthermore‚ I will discuss the characteristics of Motorola as the big emerging market in China. Table of content Contents Executive Summary 2 Table of content 3 Abbreviations 4 Introduction 5 Main body 6 Reasons for Motorola to enter China 6 Strategies adopted by Motorola to enter China. 8 Operation strategy of Motorola 9 Framework analysis of Motorola operations in China 10 India and China Global Trends 12 Conclusion 13 References
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Case Study-Motorola China Experience 1. How should Motorola appropriately react to the emerging local brands‚ head-to-head competing or cooperating in some fields? Due to the large size of the Chinese cell phone market and its potential for long-term continual growth‚ competition for access to China’s consumer markets is intense. Competitive threats from Nokia‚ Siemens‚ Samsung‚ and local producers like TCL are a cause for concern within Motorola. However‚ eighty-four percent of Chinese consumers
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MOTOROLA BUSINESS STRATEGY There are several strategy that Motorola use to gain competitive advantage to enter the market and widening their market opportunity to attract more customer to use their product. 1. Forward Integration strategies Motorola also now has their own website to give various information related to product and services that their offer. Through the creation of the website are causing an e-commerce activity between user and the retailer. The Motorola website also can be choose
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The National Basketball Association and NBA Properties‚ Inc. v. Motorola‚ Inc.‚ 105 F.3d 841‚ Decided 1997 by the United States Court of Appeals for the Second Circuit. Facts: Motorola manufactures a paging device called SportsTrax that transmits game information to users. In the “current” setting‚ the pager displays real time game statistics‚ including the name of the teams‚ the score as it changes‚ which team has possession of the ball‚ and the time remaining in the game. The information
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2013 Google – Motorola Mobility Acquisition This project has been prepared as part of the Investment Banking course at SIBM Bengaluru. It highlights the salient features of the acquisition of Motorola Mobility by Google and its take from an Investment Banking perspective. Rohit Jhunjhunwala 12020841158 8/18/2013 Table of Contents Executive Summary................................................................................................................................. 3 Introduction:
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