FASHION MARKETING MARKETING PRINCIPLES FINAL ASSIGNMENT Adidas Originals Lecturer: Francoise Tellier‚ Student Name: Rita Zheng ID: 005FM711 Level 1.1.1‚ Date: 9/5/2011 TABLE OF CONTENT I. Part 1 Introduction of the Brand ----------------------------------------------------------------------4 II. Part 2 EXTERNAL ENVIRONMENT ANALYSIS ---------------------------------------------5-17 a. Macro Marketing Environment Analysis ------------
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Background It all began with the financial crisis of 2007-2008‚ a crisis which was of a scale that had never been seen before. Many economists called it even worse than the Great Depression. Whether it was or not‚ that’s something that could be argued. But everyone was of the view that the crisis is really very serious. As a result of it large financial institutions collapsed‚ banks were being bailed out by the national governments and stock markets tanked to their new lows. This caused the collapse
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Target marketing includes three activities: market segmentation‚ market targeting and market positioning. We can target markets at four levels: segment‚ niche‚ local area and individual. Market segments are large‚ identifiable groups within a market. A niche is a more narrowly defined group. Globalisation and the Internet have made niche marketing more feasible to many. Marketers appeal to local markets through grassroots marketing for trading areas‚ neighbourhoods and even individual stores
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court is of opinion that it is just and equitable that company be wound up s461(k) - directors acted in affairs of company in own interest‚ not interest of members a whole‚ or any other manner that appears to be unfair/unjust to other members s461(e) - affairs of company are being conducted in manner that is oppressive or unfairly prejudicial to or unfairly discriminatory against a member or in manner that is contrary to interests of members as a whole s461(f) - act/omission or proposed act/omission
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1. Visit minimum 5 retailers of NIKE/ADIDAS and prepare a brief summary report of: a) Typical customer profile/demographic profile of the products of NIKE/ADIDAS shoes. b) Acceptance levels of the 2 brands in the consumers of your city. c) Consumer feedback for improvement‚ if any‚ of NIKE/ADIDAS. Ans: The Finally report After visit of Six Outlets of Nike & Adidas: Introduction: As we know that both the brands NIKE and ADIDAS are having a very good reputed brands
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mature and cyclical product market drive corporate restructuring? Use an example to discuss whether restructuring transforms market and financial performance. A business‚ which has a product that runs in a cyclical and mature market‚ will eventually not have the ability to ‘grow’ anymore as it will reached the ‘top’. Therefore to continue making its business profitable‚ increase shareholder value and work more effectively they under go corporate restructuring. This is a process used in all sorts
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Management Division Lahug‚ Cebu City Mgt 190 Case Analysis #1 Krispy Kreme Doughnuts Date Due: December 16‚ 2010 Date Submitted: ___________________ Submitted to: Professor Jesus C. Cinco‚ Jr. Submitted by: Group 3 Vien Carmelo Garcia – Team Leader Eugene Lov Llagono Annaliza Lisondra Ryzza Lynn Mancio Jocelyn Medico Ma. La Arnie Mesa EXECUTIVE SUMMARY KKD is one of the largest doughnut brands in the world. Recently‚ the company has suffered major problems as it incurred losses
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Case of Piercing The Corporate Veil PT Peresseia Mazekadwisapta Abadi (Primaz) Background PT Peresseia Mazekadwisapta Abadi (Primaz) located at Jalan Jenderal Suprapto Komplek Ruko Grosir Cempaka Mas Blok F 14‚ Jakarta Pusat is a company engaged in trading Gold Bars (Precious Metals)‚ which buys and sells Gold Bars (Precious Metals) 24 carat (999 ‚ 9) with a program of regular discounts and warranty repurchase as the initial purchase price. PT Peresseia Mazekadwisapta Abadi (Primaz) offers
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PRODUCTS Running Adidas currently manufactures several running shoes‚ including the adiStar Control 5‚ the adiStar Ride (the replacement for the adiStar Cushion 6)‚ the Supernova Sequence (the replacement for the Supernova Control 10)‚ and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide)‚ among others. In addition‚ their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes. Association football One of the
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Case Study 1: Apple 2008 1. Historically‚ what were Apple’s major competitive advantages? Apple’s major competitive advantages over its rivals‚ historically‚ were: (1) the pioneering of the personal computer market with its easy-to-use Apple II in 1978; (2) the introduction of the first graphical user interface (GUI) with the Macintosh in 1984; (3) the winning‚ powerful combination of Wozniak’s technical skills‚ Jobs’ entrepreneurial zeal and vision‚ and Markkula’s business savvy and connections;
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