BA 580 June 28‚ 2011 New Belgium Brewing Case Study Analysis New Belgium brewery has increasingly grew throughout the years since their development in 1991. Despite the dominance of the “Big Three” (Budweiser‚ Miller‚ and Coors)‚ NBB needs to be aggressive and strive to invest in the attractive beer industry in able to grow more. If positioned correctly‚ NBB and its main brand‚ Fat Tire‚ can continually grow. An evaluation of the industry‚ the business itself‚ its brands‚ and the customers
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With New Belgium’s growing and expanding business‚ they have to ensure that all the markets that their products will be sold in are aware of them. They can do this by using the AIDA model that consists of attention‚ interest‚ desire‚ and action (Ferrell & Hartline‚ 2014). New Belgium needs to catch the attention of the consumers in all the markets they distribute in so they would know that the company exist and they product is now available in their area. The company has to draw interest to their
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New Belgium Brewery Case Study Social Responsibility and Ethics Management New Belgium Brewery Case Study The goal of New Belgium Brewery was to produce world-class beers‚ and do so while kindling the social‚ environmental‚ and cultural change. The company became successful‚ and stood as a corporate leader in environmental sustainability‚ by being an example of how a company could incorporate environmental concerns into business decisions. Yet‚ they also faced some ethical challenges‚ as they
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New Belgium Brewery was built on the passion of cycling through Belgium which is the home to the worlds finest Ales (book). Jeff Lebesch turned his passions into a gift for the world‚ with the help of his ex-wife‚ Kim Jordan. They marketed their love for nature and people within product Belgium style ale and made their own niche in the Brewer industry. Jeff and Kim started from the ground up through word of mouth. This made it a grinding type of marketing process but the customers the gain were
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[pic] NEW BELGIUM BREWING CO. [pic] TABLE OF CONTENTS EXECUTIVE SUMMARY 3 CORPORATE INFORMATION 5 SWOT ANALYSIS 9 PORTER 5 FORCES MODEL 14 PRODUCT MARKET MATRIX 22 CONCLUSION
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New Belgium Brewery prides itself on its high quality crafty beers and is well-known over 50 states for its commitment to sustainability‚ outstanding social responsibility‚ maintaining a successful brand that consumers have grown to love and competing effectively with publically owned companies. (Ferrell & Hartline‚ 2014) Moreover‚ having such a productive start‚ the benefits of elaborating on what is considered already effective for the company would establish a firm foundation for NBB and as
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ENVIRONMENTAL RESPONSIBILITY By Vasantt K. Jogoo Introduction 1.0 Concern over environmental issues has definitely reached new heights if judged by the headlines it is making in the press and the number of international meetings devoted to its debate. The natural resource base of most countries continues to be degraded at an alarming rate. While the state has a major role to play in the arbitration of conflicts that arise between environmental and developmental goals‚ it is becoming obvious
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Personal Responsibility: Defining One’s Worth Personal Responsibility: Defining One’s Worth “Personal responsibility is concerned with people taking individual accountability for their decisions and actions‚ together with the outcomes they create and their impacts on others”. (Malby‚ 2009). Self-responsibility is one of the first lessons we learn; this starts as an adolescent and continues until we take our last breath on this earth. Lessons learned from responsibility may be
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Employee Ownership‚ and Leadership Provided by Management I would describe the operations management at New Belgium Brewing to be very well run. Founder‚ Jeff Lebesch‚ and co-founder‚ Kim Jordan‚ implemented an open-management system in 1996. This means that employees are directly involved in running the company. Employees are given training so that they understand how all of the financials of the New Belgian Brewery work. Kim believes that understanding the financials helps employees pay closer attention
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a marketing campaign is a decision every company has to encounter. Must of New Belgium’s advertising began with word of mouth. The company traveled to beer festivals and gave out free samples. This tactic was incredibly successful in the younger years of the company. The company relied on the customers they were able to encounter to love it enough to further their mission and pass it along to others. However‚ if New Belgium was going to compete on a national level‚ the company needed to produce a
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