Insight‚ IPA Effectiveness Awards‚ 2012 www.ipa.co.uk Cadbury Dairy Milk: A meetha journey Principal authors: Ganapathy Balagopalan and Nirav Parekh‚ Ogilvy & Mather India Contributing authors: Kawal Shoor and Madhukar Sabnavis‚ Ogilvy & Mather India SUMMARY This case shows how advertising re-invented the very essence of the product‚ so it became something different‚ and by doing so‚ unlocked brand growth for Cadbury’s Dairy Milk. It did this by transposing culture codes that got a new target audience
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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . How Can You Dispose of Excess‚ Unusable Acrylamide? . . What Is the Shelf Life of Acrylamide and Acrylamide
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Can you say what your strategy is? - David J. Collis and Michael G. Rukstad The authors emphasize on the importance of having a short (35 words max) company strategy‚ and communicating it to the employees. This is important to direct the companies operations in a coherent manner. The company and its employees need to know where the road is going. A strategy is not about your values of your mission‚ but simply about what your competitive game will be: what are you doing differently to your competitors
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the attitude? Ethics will have it as “love your neighbour as yourself” and “Do unto others if you want others do unto you”. "Philosophy starts with Socrates in the streets of Athens taking his message to the people and speaking in their language - agricultural analogies and common mythology." Through the centuries‚ though‚ philosophers retreated into academia‚ creating a convoluted vocabulary that can appear inaccessible to the average first-year university student - those "deontological" ethics
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William Shakespeare’s Sonnets 18 and 116 William Shakespeare is often regarded as the greatest writer of the English Language. He is renowned for his plays and poetry. He has written 150 sonnets and many plays and poems. Sonnets 18 and 116 will be discussed in this essay. The language features of Sonnet 18 and 116 are……. The structure is….. Sonnet 18 structure consists of three quatrains and a couplet. In quatrain 1 he compares his beloved to “a summer’s day”. He is explaining that his beloved
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The title alone‚ “You Can Grow Your Brain‚” made me think this article was going to be about how learning new things will make you smarter. I did not realize that it literally meant the brain can‚ and will grow when you are learning new things‚ or challenging yourself to learn new skills. We have always been told‚ “Practice makes perfect‚” and really‚ when you apply this rule to everything we do in life‚ it is true‚ and yet for some people‚ we stop challenging ourselves to learn new things because
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English 1A 25 June 2014 What Can College Do For You What do you go to college for? The argument of having a college education starts with some people agreeing that a college diploma will get the higher paying jobs‚ where others can do without higher education because it is simply not needed and is deemed useless. In the society today‚ students can not answer why attending college is beneficial‚ and most do not have a clue as to what they are attending for. Many people do not have the urge
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has long been regarded as one of the best writers in the English language. He is mostly known for his development of original plays‚ such as Romeo and Juliet‚ but he is also the composer of 154 sonnets. The sonnet I have chosen to analyze is sonnet 18‚ which reads: Shall I compare thee to a summer’s day? Thou art more lovely and more temperate: Rough winds do shake the darling buds of May‚ And summer’s lease hath all too short a date: Sometime too hot the eye of heaven shines‚ And often is
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“You can beat her!” “Come on‚ don’t let her do that to you!” “Don’t let her beat you!” “She’s just a girl!” I hear always hear this. Heckling offends some people‚ but not me. I smile. I laugh a little‚ and give them all they can handle. I have played soccer ever since I could remember. Granted‚ I have a horrible memory. I guess I was about 5 when I started‚ so that makes this year my 12th as a soccer player. I know the game as well as anyone‚ and I don’t mind saying it. Don’t ever mention watching
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Told You Can’t Being told that you cannot achieve something from another individual is empowering. It gives you a sense of motivation to go out and prove them wrong. As a kid‚ I was always questioning and challenging theories‚ especially if I was incorporated in them. This gave me the might to use it as desire to achieve anything I could ever dream of. In the classroom‚ I have always been recognized to perceive concepts with my own teaching and reviewing. I enjoy examining the sections thoroughly
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