1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
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credit cards. It ’s well under way in auto finance‚ mortgages‚ and home equity. Its coming more slowly in installment lending. So consumer lending‚ a major part of the asset side of banking‚ is all flowing toward national consolidators like Capital One. -RICHARD D. FAIRBANK‚ CEO AND CHAIRMAN‚ CAPITAL ONE FINANCIAL CORPORATION ’ United Kingdom‚ the Hfs Group‚ to strengthen its Global Financial services (GFS) subsidiary in the British market. As of April 2005‚ it possessed sufficient liquidity
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Chapter 19 1 Harriet Beecher Stowe / Uncle Tom’s Cabin (1852) 2 Hinton Helper (1857) 3 New England Emigrant Aid Company 4 Henry Ward Beecher 5 John Brown 6 Pottawatomie Creek (1856) 7 Lecompton Constitution (1857) 8 Buchanan veto 9 Douglas reservations 10 Sen. Charles Sumner 11 Sen. Preston Brooks (1856) 12 1856 election 13 James Buchanan (Dem.) 14 John C. Fremont (Rep.) 15 American (“Know-Nothing”) Party 16 Dred Scott & Dred Scott Decision (1857) 17 Chief Justice Roger B. Taney
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Managing the Hewlett Packard Way William R. Hewlett and David Packard are two organizational leaders who demonstrated a unique managerial style. They began their operation in a one-car garage in 1939 with $538 and eventually built a very successful company that now produces more than 10‚000 products‚ such as computers‚ peripheral equipment‚ test and measuring instruments‚ and handheld calculators. Perhaps even better known than its products is the distinct managerial style preached and practiced
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How to get a fit body Stop moaning about being overweight and get moving! Everyone cares about their health but to be fit lots of hard work is required. To approve your aim‚ you must follow three difficult but necessary steps. Willpower‚ eating less and excercising daily are the most important things that you can do for ensure beautiful body. Belief in yourself is the first step to be fit. As we know doing nothing and just stupidly dreaming can’t help you with your plans. And of course you will
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Calculating Sample Size Types of Samples Subjective or Convenience Sample - Has some possibility of bias - Cannot usually say it is representative - Selection made by ease of collection Simple Random Sample - No subjective bias - Equal chance of selection; e.g.‚ select the fifth chart seen on every third day - Can usually be backed to say it is representative Systematic Sample - Is a random sample - Equal chance of selection due to methodology; e.g.‚ computer-generated list of
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Milton’s “Sonnet 19” and the two parables from the Bibles John Milton’s work “Sonnet 19” alludes to the two parables in the Bibles: “The Parable of the Talents” and The Parable of Workers in the Vineyard”. Milton’s allusion to the two parables shows how religious he is and conveys his religious thoughts: everyone has to serve God as well as his guilt and depression that he could not serve “his Maker” by creates poems anymore because he became blind. Moreover‚ as the parables is the story or message
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19 Varieties of Gazelle Naomi Shihab Nye’s 19 Varieties of Gazelle hits close to home. Although I do not look Muslim and have not dealt with the bashings that Americans have given to those that do‚ I appreciate the perspective she brings forth of the Arab world. Like her I am American born and do feel the pain of both sides. Nye opens the book with that fateful September 11th day‚ a tragedy which presented Americans with an excuse to demonize a culture about which they already harbored deep misunderstandings
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Size Exclusion Chromatography Size Exclusion Chromatography (SEC) is the separation technique based on the molecular size of the components. Size exclusion chromatography is a kind of method to separate different size of molecules that put in solution. It was first discovered by two scientists who named Grant Henry Lathe and Colin R Ruthven. Both of them received the John Scott Award for this fabulous invention. There are various applications for Size exclusion chromatography such as biochemical
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present day scenario‚ I find it quite apparent that all fashion trends mainly target women. I have witnessed that be it big brands like Versace‚ D&G‚ and Gucci or a local brand such as Primark‚ everyone wants their media agencies to hire models that are size zero and very few brands have slightly bigger sized women to endorse their product. Seemingly when the question comes to sanction a new product or a new launch arises‚ the media supports size zero models thus influencing the designers creations
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