1.create table role(Id BIGINT(20)‚ name varchar(255) NOT NULL‚primary key(Id)); 2.create table skill(Id BIGINT(20)primary key‚ description varchar(255) NULL‚ name varchar(255) NOT NULL); 3.create table post_type(Id BIGINT(20)primary key‚name varchar(255) NOT NULL); 4.create table department(Id BIGINT(20)primary key‚ name varchar(255) NOT NULL); 5.create table degree ( Id BIGINT(20)primary key‚ department_id BIGINT(20) NOT NULL‚ name varchar(255) NOT NULL‚ FOREIGN KEY(department_id) REFERENCES
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MKF2121 Marketing Research Methods - Week 5 Tutorial Work Q1.The differences between measurement and scaling is as follows: Measurement | Scaling | - The assignment of numbers or other symbols to characteristics of objects according to set of rules.- Does not measure item itself‚ but characteristics of it.- Actual assignment of 1‚ 2‚ or 3 to each respondent using a scale that ranges from 1 to 3. | - Scaling involves the generation of continuum upon which measured objects are allocated.- Can
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Burroughs Wellcome and “Ethics and Big Pharma” a) Consumer Activist perspective b) Business perspective 1. Should Big Pharma focus on the creation of shareholder value‚ the classic objective of business entities‚ or should this focus be mitigated by the “needs” of patients primarily‚ but also citizens in general? a) Consumer Activist perspective: I believe governments have a strong social and moral responsibility to all its citizens to allow the opportunity of accessing health
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SEARCH FOR OPPORTUNITIES CAN BEGIN BY UNDERSTANDING MARKETS Find breakthrough Opportunities The marketing strategy planning process involves careful evaluation of the market opportunities available before narrowing down to focus on the most attractive target market and marketing mix (review Exhibit 2-10). As the HP case illustrates‚ a manager who develops an understanding of the needs and characteristics of specific groups of target customers within the broader market may see new‚ breakthrough
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BUS 665 Strategic Marketing Case 2- Starbucks Wenjing Zhang Jun Myers January 25‚ 2013 Briefly synthesize the key information presented in the case Starbucks today is one of the world’s best known brands. Howard Schultz built an amazing coffee empire. Mr. Schultz had a vision of selling high quality coffee in a comfortable and enjoyable atmosphere. And he was not only a good visionary but also a great leader who cares about employee health benefits and allow to employees working more than 20
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Kareemah L. Graham Strategic Management Capstone‚ MGMT6709043 University of Maryland University College Turnitin Originality Receipt Similarity | | Case 1 32% | | Start | 11-Jan-2013 | 4:53PM | Due | 04-Mar-2013 | 11:59PM | Post | 30-Apr-2013 | 12:00AM | | 32% | Introduction Apple Inc. is best known for its remarkable designs‚ manufacturing capabilities‚ communications and media devices‚ music players‚ software
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Case Study 2 1. If you had been McLaughlin or Decker‚ what research would you want done? I would want research done on: How to handle catastrophic disasters in the first 7 days‚ such as September 11 or Hurricane Katrina. This will help alleviate a great deal of frustration among Americans‚ who felt helpless to respond productively they felt during these tragedies. 2. Create the management-research question hierarchy for the research you think might help the Red Cross make decisions related
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Exploratory Research Researchers employ exploratory research when little is known about the topic and previous theories or ideas do not apply. For example‚ if you wanted to study how to get students to use the computer lab in a college environment‚ you might first have to do exploratory research to figure out which students might need the lab and what appeals to this demographic. Exploratory research clarifies problems‚ gathers data and creates initial hypothesis and theories about subjects. The
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Question – Chapter 2: Research Problem 2 When Oprah gave away Pontiac G6 sedans to her TV audience‚ was the value of the cars taxable? On Labor Day weekend in 2006‚ World Furniture Mall in Plano‚ Illinois‚ gave away $275‚000 of furniture because the Chicago Bears shut out the Green Bay Packers in the team’s football season opener at Lambeau Field in Green Bay (26-0). Was the free furniture in the form of a discount or rebate taxable‚ or should the furniture company have handed the customers a Form
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M013 Marketing Management Module Overview Introduction As co-ordinator of the Marketing Management module‚ I wish to welcome you to the course. The purpose of marketing is to create long-term and mutually beneficial relationships between an organisation and the public it serves. The essence of successful marketing is to combine a detailed understanding of market needs and dynamics with appropriate product/ service offerings and effective communication programmes. The job of the Marketing Manager
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