CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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Case 2-1 Cynthia Cooper and WorldCom Cynthia Cooper details her trials and tribulations about her experiences at WorldCom in the book Extraordinary Circumstances: The Journey of a Corporate Whistleblower. The following excerpts from the book describe the actions she took to uncover the fraud at WorldCom and reactions of key players in the accounting department‚ top management‚ the audit committee and the external auditors. Cooper was first alerted to the fact that there may have been a problem
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Table of Contents Issues 1 Facts 1 Analysis 3 Question 1 3 a. Report on the three-month operation of Ribbons an’ Bows‚ Inc. 3 b. Profit of the Company 4 c. The reason for the cash in the bank decline 5 Question 2 6 Question 3 8 Conclusions 9 Issues 1. a How would you report on the three-month operations of Ribbons an’ Bows‚ Inc.‚ through June 30? b Was the company profitable? (Ignore income taxes.) c Why did its cash in the bank decline during the three-month
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Case 2. Healthy Foods‚ Inc. Healthy Foods‚ Inc. situation is a tough one. Profits‚ along with morale‚ are down. They have just recently broken off from their parent company and gotten a new president. Some of the policies and business practices they have in place aren’t working for them anymore. Healthy Foods has a line-forcing policy‚ which requires that any store wanting to carry its brand name must be willing to carry most of the 65 items in the Healthy Foods line. This policy‚ along
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1. FS as a tool in decision making on the point of view of: a. Shareholders Financial statements provide a view on the company’s financial changes within a specific reporting period and confirm its overall state. They give information such that they provide shareholders with a picture of how well the company is doing. These enable them to evaluate a stock’s worth and aid them in making stock-related decisions such as buying/selling/retaining which provide them further on the status of their
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From Wikipedia‚ the free encyclopedia Cleanliness is both the abstract state of being clean and free from dirt‚ and the process of achieving and maintaining that state. Cleanliness may be endowed with a moral quality‚ as indicated by the aphorism "cleanliness is next to godliness‚"[1] and may be regarded as contributing to other ideals such as health and beauty. In emphasizing an ongoing procedure or set of habits for the purpose of maintenance and prevention‚ the concept of cleanliness differs
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companies and Government Agencies benefits in the product they’ve made. With this‚ computer related courses need some help and reference in every system and program they’re creating. And to give them a helping hand‚ we introduce to them the “ONLINE ENCYCLOPEDIA”. This Website helps the students in gaining the knowledge needed in their studies. Ranging the information stored form A – Z and others! Giving them an easy explanation to every point needed for their ideas. STATEMENT of the PROBLEMS Do a
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------------------------------------------------- 1. Analyze the personal computer industry. Are the dynamics favorable or problematic for Apple? ------------------------------------------------- The personal computer industry is at a crossroads. At the outset‚ consumers desire to own and operate computers. On the other hand‚ the preferred personal “computers” may no longer take the form of a desktop or laptop. Indeed‚ a portion of the personal computer industry has already shifted their preference
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Group 3 Case 2 Piedmont Trailer Manufacturing Company Plan Tasks In charge 1. Prepare team plan A. Read case B. Write plan C. Find and post YouTube videos associated with the Excel case Dewey 2. Answer questions within the text of the case A. Create a workbook with at least 5 different worksheets: Documentation‚ One-Time Cost‚ Recurring Cost‚ Tangible Benefit‚ and Economic Feasibility Summary. B. After creating the five different worksheets‚ re-name them to match the chart name that is on
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Mayor ‚ Hazel Joyce ‚ Celis. BSBA 2302 OPENING CASE STUDY 1. Do you use live auction site like eBay ? No ‚ But my auntie uses this auction site so I see to it. How does it differ from Jellyfish ? eBay has the best deals ‚ Choices can be easily found were it has categories and sub-categories ‚and more .They were updated for today’s featured collection’s especially when they celebrate something special like mother’s day ‚ they were having discounts on great deals .There are lots of choices were
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