Case study on electronic company By Garima Dandeliya MBA-I(A) ABSTRACT • There was a electronic gadgets manufacturing organization wanted to launch a device which measure blood pressure at home with fixed price at Rs. 3000 per piece. This firm had no proper channel of distribution. This device help a person to measure his blood pressure at any place whether in home or office without having to visit the doctor. By availability of this product it save the time. The company made cold list and hot
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Case Study – Blake Electronics Decision Making Model 1) Defining the Problem: Should Steve contract any of the marketing companies that will assess the favorability of introducing the products to the market? If he will contract any of the two companies‚ which one would he choose (MAI or I&K)? Should the new products be even introduced to the market? 2) Developing a Model: MAI’s proposal directly gives Steve the conditional probabilities he needs - probability of a successful venture given
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BOOK REVIEW IN COMMUNICATIONS Electronic Communications System By Wayne Tomasi CHAPTER 1 # 1) INTRODUCTION TO ELECTRONIC COMMUNICATIONS DEFINITIONS Its fundamental purpose is to transfer information from one place to another. TERMS Electronic Communication System 2) The transmission‚ reception‚ and processing of information between two or more locations using electronic circuits. Electronic Communication Electronic Communications Time Line 1830: 1837: 1843: 1861: 1864:
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Case Study Analysis: Allied Electronics Corporation Ltd: Linking Compensation to Sustainability Metrics Dr. Venter and Venter Junior Robert Venter‚ second-generation Chief Executive (CE) of family-owned Allied Electronics Corporation Ltd‚ considered the pros and cons of more clearly linking the firm’s compensation system to sustainability performance. In June 2011‚ Altron‚ a multinational headquartered in Johannesburg‚ South Africa‚ controlled more than 200 companies in Africa‚ Europe‚ the US
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SAMSUNG CHINA September 12‚ 2002 BUS 610 (Man. Econ.) J. Suyderhoud‚ Instr. Castaways Alex H. Brandon M. Chandra H. Rajesh B. Stuart W. Rural Urban Low-Med end Barriers to Entry: Barriers to Entry: Economies of Scale High Economies of Scale High Product Differentiation Low Product Differentiation Med Capital Requirements High Capital Requirements High Access to distribution Channels High Access to distribution Channels High Cost disadvantages Independent of Scale
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MARKETING MIX OF SAMSUNG Samsung is a South Korean multinational company‚ founded by Lee Byung Chull‚ in the year 1938. It entered the electronics industry in the late 1960s. Since 1990s‚ Samsung has globalized its electronics‚ mainly mobile phones‚ which have become its major source of income. The Samsung galaxy series is one of the brand builders for Samsung and hence we will discussing the marketing mix of Samsung Galaxy. Despite the competition from similar companies‚ Samsung is growing manifold
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Apple Inc. v/s. Samsung Electronics Co. Ltd CONTENTS • INRODUCTION • Origin • South Korean lawsuit • Japan lawsuits • German courts • French and Italian courts • Dutch courts • Australian courts • British courts • U.S. courts • First US Trial • US verdict • Injunction of US sales during first trial • First trial appeal • Second US Trial • Controversy
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1. Introduction 1.1. Background The Samsung Group was founded by Byung-Chull Lee in 1938‚ in Taegu‚ Korea‚ as an exporter of dried fish‚ vegetables and fruits. Byung later established flour mills under the name Samsung‚ which means three stars in Korean language. He also produced confectionery machines in this period. In 1951‚ Samsung Moolsan‚ a holding company‚ was established which later The building of Samsung Sanghoe in Daegu in 1930s became Samsung Corp. in 1953‚ Cheil Sugar Manufacturing Co
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Apple Vs. Samsung Patents by definition are‚ “ a grant made by a government that confers upon the creator of an invention the sole right to make‚ use‚ and sell that invention for a set period of time”(TFD). Every product that is sold has at least one patent to protect it from being copied by competitors. Most products have several patents‚ each for a different unique part of the product. There are two major types of patents‚ utility patents and design patents. A utility patent can be claimed if
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Electronic waste in Guiyu‚ China Introduction of the town: Guiyu is a town located in the Guangdong Province of southeast China. . The population consists of 200‚000 local residents and 200‚000 migrant workers living in the town. The town’s economy purely relied on agriculture before the late 80s. But after that‚ Guiyu has highly involved in e-waste recycling business. Not only myriads of farmers have abandoned agriculture and joined the recycling‚ but also migrant workers in other provinces
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