PAPER ON STARBUCKS Business Communication Course code: BUS 231 Section: 7 Semester: Summar 2012 Prepared for Sheikh Atiq Adjunct faculty Department of Business Administration East West University‚ Bangladesh Prepared by: Sabila Muntaha ID: 2010-1-10-245 Shakera Hannan Chowdhury ID: 2010-1-10-246 Enamul Hassan ID: 2010-1-10-068 Shrabanee Chanda ID: Submission Date: Letter of Transmittal August 1‚ 2012
Premium Coffee Starbucks
1. What factors accounted for the extraordinary success of Starbucks in the early 1990s? What was so compelling about Starbucks value proposition? What brand image did Starbucks develop during this period? According to the case study‚ the three factors that accounted for the extraordinary success of Starbucks in the early 1990 are as follows: a. The first factor was “the coffee itself “– Starbucks believed that they offered their consumers with the highest quality coffee which was sourced from
Premium Coffee Starbucks Customer
Case 2.5Alumina Jumps on Bad News 1.Alumina reported an 86.3 per cent fall in first half-year profit‚ and suspended its final dividend. Why did its share price rise by 9.79 per cent on the announcement date? Although the situation in Alumina was extraordinarily difficult‚ Alumina firmly believed that the worst reason behind them is the impact of the global crisis‚ and Alumina were quietly confident that market will begin to improve. In between last November and April‚ Aluminium prices had since rebounded
Premium Scientific method Decision theory
GRADUATE SCHOOL OF BUSINESS MASTER OF BUSINESS ADMINISTRATION CMGB 6101 MARKETING MANAGEMENT LECTURER: DR NORBANI CHE HA TO KEEP YOUR CUSTOMERS‚ KEEP IT SIMPLE PATRICK SPENNER & KAREN FREEMAN Prepared by: Md Muzany Md Suradi (CGA 100045) Harbinderjeet Kaur (CGA 120063) Amutha Subramaniam (CGA 120067) Summary of Article Decision Simplicity; what’s the most important thing we can offer potential customers to move them
Premium Marketing
CHAPTER CASE 2.2: Pete`s p.74 Case Notes: 1. What interactions and discussion need to take place among the marketing‚ manufacturing‚ logistics‚ and finance departments? Explain the logistics department`s role in the introduction of the new product. The functional areas of marketing‚ logistics‚ manufacturing and finance should hold weekly sales and operations planning (S&OP) meetings to address the following: Identify firm planned orders which may be delayed to the customer. Notify key account managers
Premium Management Planning Manufacturing
The products that Starbucks sell range from coffee‚ handcrafted beverages‚ merchandise‚ and fresh food. Unlike traditional stores‚ Starbucks sells their beverage items in short‚ tall‚ grande‚ venti‚ and trenta. Not all drinks are available in all sizes. For instance‚ the short is used for hot drinks‚ and the trenta is used for iced drinks. They also sever a varity of fresh items like oatmeal‚ wraps‚ fruit‚ yogurt‚ and sandwiches. If you have never tried the reduced-fat turkey and bacon sandwich
Premium Coffee Starbucks Coffeehouse
Contents Summary 1 1. Introduction 2 1.1 History of Starbucks Coffee Company 2 1.2 Development of Starbucks in China 2 2. Positive Effects of Starbucks Culture in China 3 2.1 Starbucks Corporation Culture 4 2.1.1 Influence of Corporation Culture on Leadership 4 2.1.2 Influence of Corporation Culture on Staff Motivation 7 2.2 Starbucks Brand Culture 11 2.2.1 Effects of Brand culture on Brand Positioning 13 2.2.2 Effects of Brand Culture on Product Strategies 14
Premium Coffee Starbucks
Here’s what you’re doing wrong. How to Keep Your Top Talent by Jean Martin and Conrad Schmidt • Included with this full-text Harvard Business Review article: 1 Article Summary Idea in Brief—the core idea 2 How to Keep Your Top Talent Reprint R1005B SPOTLIGHT ON LEADERSHIP: THE NEXT GENERATION How to Keep Your Top Talent Idea in Brief Nearly 40% of internal job moves involving high potentials end in failure. If you want to keep your rising stars on track... 1. Don’t just assume they’re engaged.
Premium Management Leadership Harvard Business School
For the exclusive use of J. Dababneh‚ 2015. 9 -2 1 1 -0 2 5 REV: MARCH 29‚ 2012 DANIEL BERGSTRESSER LAUREN COHEN RANDOLPH COHEN CHRISTOPHER MALLOY AQR’s Momentum Funds (A) In early 2009‚ after significant research and reflection‚ Cliff Asness‚ founder and principal at AQR‚ was considering the launch of three new retail mutual funds that would offer investors exposure to ‘Momentum‚’ a new investment style. While momentum strategies were commonplace among hedge funds‚ the new AQR funds would become
Premium Mutual fund Hedge fund
STARBUCKS: AN INTERNATIONAL PRODUCT BRANDING ANALYSIS An internationally recognized brand with over 16‚800 locations worldwide and is valued at $5.23 Billion as of 2005 (source: cafemakers.com/brand_recognition.html) Prepared by Florence L [Fashion Marketing Critic] LOVE COFFEE. Starbucks started its journey back in 1971‚ and has since grown to serve millions of sociable coffee-goers from around the world. With more than 16‚800 locations across the globe as of 2009‚ Starbucks is still the dominant
Premium Starbucks Coffee Brand