Crest Whitestrips Disrupts Tooth Whitening “This is it. This is what we need”‚ Paul Sagel‚ a young chemical engineer at P&G utters in February 1997. He recalls later:” I put it on my teeth‚ stuck it on‚ and said. “That´s it!” We knew we had it instantly”. What Sagel remembers with such excitement is the eureka moment when he together with his senior colleague and mentor Bob Dirksing comes up with a novel effective solution for tooth whitening. Bob Dirksing‚ 56‚ is a 30-year company veteran and
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Crest Whitestrips are a popular tooth whitening product created by the company‚ Procter and Gamble. Since 2001‚ the product has been sold to over fourteen million consumers‚ worldwide. Crest sells these strips in more than six different types of models each with a specific purpose. The most basic Whitestrips are sold at around $25 USD‚ and are advertised to whiten teeth in two weeks. However‚ some of the other models claim to whiten teeth in as little as three days. Effects are supposed to last
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Running head: Competitive Analysis of Competitive Analysis of Crest Whitestrips MBA 6110 Marketing and Brand Management Capella University July 24‚ 2009 Instructor: Cliff Butler Every firm’s marketers must develop an effective strategy for dealing with the competitive environment. A company may position its product or service with an eye towards its ability to sustain that position (Hooley and Greenley‚ 2005). The most direct competition occurs among marketers of similar products
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The Audience The target market for Crest 3D whitestrips are individuals. These men and women are in the age range of 18 to 65 years old and still have their natural teeth. These individuals give great care to their personal stature in terms of hygiene and grooming. They are individuals who have little disposable income and seek quality‚ convenience and value. (). These individuals are influenced by media images of the perfect body or the perfect smile. Those images from movies‚ television
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Case 2.5Alumina Jumps on Bad News 1.Alumina reported an 86.3 per cent fall in first half-year profit‚ and suspended its final dividend. Why did its share price rise by 9.79 per cent on the announcement date? Although the situation in Alumina was extraordinarily difficult‚ Alumina firmly believed that the worst reason behind them is the impact of the global crisis‚ and Alumina were quietly confident that market will begin to improve. In between last November and April‚ Aluminium prices had since rebounded
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The Crest Developed by a renowned developer – Wing Tai Holdings – The Crest is a newly launched condominium situated in Prince Charles Crescent‚ Singapore. Showcasing a total of 469 units‚ the new development comprises of 1 to 4 bedrooms and penthouses. Moreover‚ The Crest is estimated to have its TOP by 30 Jun 2018. Transportation & Amenities The Crest offers quick and easy access to Resorts World Sentosa‚ CBD‚ Vivocity‚ Marina Bay Sands‚ and Orchard Road – which all delivers quality entertainment
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CHAPTER CASE 2.2: Pete`s p.74 Case Notes: 1. What interactions and discussion need to take place among the marketing‚ manufacturing‚ logistics‚ and finance departments? Explain the logistics department`s role in the introduction of the new product. The functional areas of marketing‚ logistics‚ manufacturing and finance should hold weekly sales and operations planning (S&OP) meetings to address the following: Identify firm planned orders which may be delayed to the customer. Notify key account managers
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Case 2 Re-examining a Proposal After working 10 years as the only minority manager in a large printing company‚ David Jones decided he wanted to set out on his own. Because of his experience and prior connections‚ David was confident he could survive in the printing business‚ but he wondered whether he should buy an existing business or start a new one. As part of his planning‚ David contacted a professional Employer organization (PEO)‚ which had a sterling reputation‚ to obtain an estimate for human
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Background * Crest Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products‚ including toothpaste‚ toothbrushes‚ mouthwash‚ dental floss‚ as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health‚ Crest 3D White‚ Crest Tartar Protection
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MKTG 211 - Case #2 - Individual Assignment - Banyan Tree: Branding the Intangible* Case Overview: Banyan Tree Hotels and Resorts had become a leading player in the luxury resorts and spa market in Asia. As part of its growth strategy‚ Banyan Tree had launched new brands and brand extensions that included resorts‚ spas‚ retail outlets‚ and even museum shops. Now‚ the company had to contemplate how to manage its brand portfolio and expand its business while preserving the distinctive identity
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