this woman may not be alone in this. So it is not fair for her since she bought it for eight long years like she has been loyal to the brand. 2. Is it ethical to exploit cultural norms and values to promote a product? Discuss. No‚ it is not ethical to exploit cultural norms and values to promote a product. There is no way to do it if you do not match their cultural norms and values. Consumers will not buy the products that do not fit their norms and values. All India Women’s Democratic Association
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Discussion of the case: - cultural norms‚ Fair and lovely and advertising According to my opinion its is not ethical to sell the product that is at best‚ only mild effective because at a spur of the moment the consumer one feel it is the best but as the time goes on one understands the difference and realizes that their trust and loyalty with implicit understanding have been impeached and this may affect the brand in certain ways like pricing‚ promotion and may be distribution. The product fair and lovely
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important aspect of every business activity‚ although the term has meant different things at different times in different lands to different people. Nonetheless‚ as ethical concerns are an inseparable element of business‚ advertising can not ignore them. Sadly‚ the advertising industry has rarely cared to look beyond immediate marketing objectives. Telling the truth seems like a pretty basic ethical standard. The argument in the industry is that it is the government’s job to judge what is right
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Unilever’s Skin Research Centre unlocks nature’s fairness secrets to create new Fair & Lovely. Fair & Lovely‚ the largest-selling skin whitening cream in the world‚ is certainly doing well. Launched in 1978‚ it holds a commanding 50-70 per cent share of the skin whitening market in India‚ a market that is valued at over Rs 1‚200 core (Rs 12 billion) and growing at 10-15 per cent per annum. HLL christened Fair & Lovely as one of its six “mega brands” and has successfully launched new product formulations
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The main issues encountered in the case to be discussed deal with ethics‚ discrimination‚ promotion and cultural values. In this case‚ an Indian company‚ Hindustan Lever LTD‚ launched a promotion campaign that relates fairness with success in a country where the color of your skin has a social meaning. By doing so‚ the company was explicitly saying that dark skinned people couldn’t be successful neither in their professional nor in their private lives. Even if this conception is or was part of the
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ANSWER (PART A) QUESTION 2 a) Labor force is defined as people from the total population between the age of 16 & 64 who are not in institutions and who are either employed or unemployed but seeking work. Those who are not in labor force are either in institutions or are voluntarily unemployed. Unemployment is made up of people who are currently not working but are looking for a job. b) Structural unemployment The portion of unemployment that is due to changes in the structure of the economy that
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Case Study :: Fair & Lovely Group-2 (MM) PGEXP-2012-14 Fairness and Color in Indian History It was way back in the 1970s‚ when Hindustan Lever Ltd (HLL) launched its first version of FAL. At that time‚ the market was dominated by the cold cream manufacturers‚ such as Ponds and Lakme (HLL was subsequently to acquire these firms). Before this‚ the ’fairness ’ aspect of creams was not directly mentioned‚ though some products did advertise that they
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One of the most controversial areas of marketing has long been that of advertising to children. Today‚ advertisers are focusing their ads at younger and younger audiences‚ many of whom are still in diapers. The reason that adverters are targeting younger and younger children is that they are trying to establish “brand-name preference” at as early of an age as possible. (American Academy of Pediatrics‚ 2006) Marketers are now using psychologists‚ sociologists‚ anthropologists and behavioral scientists
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to you) Logo Brand ambassador Marketing or advertising strategies Q 1. SWOT Analysis – Fair & Lovely Strengths 1. Market leader in skin-whitening segment • 9th most trusted brand in India (economic times survey 2010) • Around 50 % market share in 1000 Crore market 2. HUL has the deepest distribution network among FMCG companies. 3. Brand Positioning in line with Indian sentiments – “ A fair skin is like education‚ regarded as a social and economic
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There is a lot of advertising in our society today‚ but why is it that people seem so manipulated by advertising? Research shows that many people need their dayli dose of it in order to buy more things they actually do not need. “There has been an increase of 90% in advertising compared to the last ten years“ says the New York Times. Advertising is a manuplating way of getting people to buy things. One time Will Roger said: “Advertising is the art of convincing people to spend money they don’t
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