http://www.interpretive.com/students/ and log in with this information. User ID = jwu17813102 Password = btaoup Maram Almaneea Professor: Morin Public Relations Cases and plans 3/26/14 CASE #2: Liz Claiborne “Love is Respect” 1. As a publicist‚ how do you convince a teacher or school to work with you in speaking with the press about such a sensitive‚ often secretive topic? A way to convince teachers or school to work with me in speaking with the peers about such a sensitive‚ often secretive
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CEO‚ Rob Honeycutt‚ never would have imagined that his San Francisco based company today would continually provide a product that not only generated huge demands by new and loyal consumers but this invention also established a “pop culture” trend that would make messenger bags become more than just a tool that was being used in everyday urban adventures. Importantly‚ Timbuk2’s business strategy that encompassed both the use of Internet customer ordering technology- customizing bags to individual users
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exhibit 1 of the case. For example‚ in 2006‚ custom models accounted for 47.4% in U.S.‚ whereas it accounted for 13.4% in Europe. In the U.S.‚ other sales of models based on different criteria such as performance‚ touring‚ and standard accounted for 15.1%‚ 35.5%‚ and 2.1% respectively. Europeans have different preferences however. Performance‚ touring‚ and standard accounted for 41.4%‚ 26.1%‚ and 19.2% respectively. The reason Harley faces such diversification is clearly due to customer preferences and
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within the place visited". Tourism has become a popular global leisure activity. In 2004‚ there were over 763 million international tourist arrivals. The Philippine tourism started on the year 1970 and began to grow. As of January-September 2009 the government recorded 5.2 million tourists visiting the country. The Hospitality industry plays a big role in the tourism of the Philippines through resorts‚ hotel‚ restaurants and even cruise ships. Montalban is one of the municipalities under
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On April 18‚ 1906 an earthquake hit San Francisco. Jack London a local reporter opened the world’s eyes as to what happened to not only the city but the people affected. In detail Jack London observed and witnessed the tragic events of the earthquake that resulted in the city of San Francisco crumbling and burning into the ground. London used very descriptive use of words to give the reader a real sense of the dramatic reality of the destruction of San Francisco. Jack London was the first on the
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Case 2.5Alumina Jumps on Bad News 1.Alumina reported an 86.3 per cent fall in first half-year profit‚ and suspended its final dividend. Why did its share price rise by 9.79 per cent on the announcement date? Although the situation in Alumina was extraordinarily difficult‚ Alumina firmly believed that the worst reason behind them is the impact of the global crisis‚ and Alumina were quietly confident that market will begin to improve. In between last November and April‚ Aluminium prices had since rebounded
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At San California Online Schools‚ we are driven by the prospect that when the best research‚ the best appearing and the best patient thought go along with‚ we can pass on accomplishments that recover the world. Our top rankings reflect our single focus on pushing social protection. We are the fundamental establishment submitted just to the wellbeing sciences. San California Online Schools is a social occasion of conferred specialists‚ clinicians‚ understudies and staff who offer an ordinary drive
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ANALYSIS OF KENYA’S GOVERNMENT REVENUE From the analysis Taxes seem to be the major source of revenue to the government since in the year 2006/7 it accounted for 93.16% of the total revenue‚ in the year 2007/8 it accounted for 94.91% of total revenue and in the year 2008/9 it amounted 94.71%. This is a good sign since the tax revenue/total government revenue is ideally required to be above 50%. The following classes of taxes were the major sources of revenue for the government: • Taxes on income
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more than 50 years‚ Dunkin Donuts has offered customers throughout the Unites States and around the world a consistent experience – the same donuts‚ the same coffee‚ the same store décor – each time a customer drops in. Although the chain now offers iced coffee‚ breakfast sandwiches‚ smoothies‚ gourmet cookies‚ and Dunkin Dawgs in addition to the old standbys‚ devoted customers argue that it’s the coffee that sets Dunkin Donuts apart. To keep customers coming back‚ the chain still relies on the recipe
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successful implementation of customer relationship management in chain of supermarkets in the United Kingdom 1. Introduction Today‚ more and more companies find that cultivating customer loyalty is a key factor to achieve success. Customer relationship management (CRM) focuses on the relationship between customer and company. Due to this feature‚ many companies are trying to establish their own CRM system for helping them to connect new customers and boost old customers’ long-term loyalty. CRM systems
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