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    Alana Kelly Module 1 assignment 2 Dream Job 1. Identify and describe three goals: One personal‚ one professional‚ and one academic goal for your major field of study in the online environment. 2. For each of your three goals‚ apply the SMART goal process and explain each component. (Review these documents [Setting S.M.A.R.T. goals‚ and S.M.A.R.T.er goals] found within the SMART Goal Article and Activity from Week 3 to help answer this question.) 3. Create an accountability plan for meeting each

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    is the prime marketing activity. Thus‚ the marketing function is to search needs and then satisfy it. According to Philip Kotler‚ the mission of marketing is to create products that satisfy the unmet needs of target markets. The marketers do not create needs: Needs preexist marketers. Marketers‚ along with other societal factors influence wants. Marketers might promote the idea that a Mercedes would satisfy a person’s need for social status. They do not‚ however‚ create the need for social status

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    Case 2

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    FIVE STAR TOOLS Five Star Tools is a small family-owned firm that manufactures diamond-coated cutting tools (chisels and saws) used by jewelers. Production involves three major processes. First‚ steel “blanks” (tools without the diamond coating) are cut to size. Second‚ the blanks are sent to a chemical bath that prepares the tools for the coating process. In the third major process‚ the blanks are coated with diamond chips in a proprietary process that simultaneously coats and sharpens the blade

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    New Notification |If you fail to Plan‚ you plan to Fail | New Notification [pic][pic] [pic][pic][pic] | | | |If you fail to Plan‚ you plan to Fail | | |

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    consumer needs and wants.  Part A   ’Marketing merely reflects the needs and wants of customers.’ We all need to eat‚ drink and sleep and reproduce‚ this is all part of who we are as human beings. Therefore at the basic level companies will strive to satisfy these functions and keep doing so by once in a while showing advertisements that tells the public that they are around and can provide the products they need.   The other aspect is that needs vary depending on what country you live in. "For example

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    To Try and Fail Is Better

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    like our parents and do a job that we don’t care for. Yet few people get to live out those dreams. Of the people who do pluck up the courage‚ take the plunge and go after their heart’s desire‚ many do not succeed at making a living from their new vocation. Not all writers will be best sellers‚ not all artists will have exhibitions at the Tate Gallery and not all musicians will have a hit record. This begs the question: is it better to shoot for your dreams and fail than not try at all? After

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    Why Salespeople Fail?

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    Charles H. Schwepker‚ Don Huts06 Factors considered to be most signtficant in contributing to salesperson failure were identtjied by examining the survey responses of 126 sales executives. The six most important factors were (1) poor listening skills; (2) failure to concentrate on top priorities; (3) a lack of sufticient effort; (4) inability to determine customer needs; (5) lack of planning for sales presentations; and (6) inadequate productlservice knowledge. The results suggest that those factors

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    How Markets Fail

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    Book Report Professor: Derek Ware Date April 20th 2012 Samer Hassan How Markets Fail The Logic of Economic Calamities BY JOHN CASSIDY In 2009‚ John Cassidy‚ noted journalist at The New Yorker published the book‚ How Markets Fail: The Logic of Economic Calamities. In How Markets Fail‚ John Cassidy describes what he calls utopian economics and how the utopian thinking has led to economic crisis such as job losses‚ bank bailouts‚ and corporate greed. Cassidy attempts to convince that utopian

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    Steve Jobs case study

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    1. Five elements of leadership that applies to Steve Jobs leading Apple a) Leaders-follower >Effective leader influences follower and their followers influence them. Effective followers share their idea and as a leader‚ they need to listen to others and implement their ideas to be effective. Apple is creating something that they like and what they think the customers will like as well‚ so Apple keep on innovating new products for it’s customers. b) Influence >Influencing is the process of

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    Exam Case Study Analysis „Google Hit with Job Discrimination Lawsuit“ 1. Beief description of the situation.Christina Elwell was the national sales director for Google in 2003. In April 2004 she informed her supervisor‚ Timothy Armstrong‚ that she bad become pregneat with quadruplets. By May she felt she was being discriminated against and filed a lawsuit with the US district court in New York. She felt this way due to the following instances:According to the lawsuit Armstrong was concerned about

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