"Case 2 starbucks mission social responsibility and brand strength" Essays and Research Papers

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    Starbucks Case Accounting

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    Starbucks Case Part I – Prior to reading Starbuck’s Form 10-K‚ please answer the following questions. Your answers should be based upon your general knowledge of Starbucks‚ gained from visiting their stores‚ purchasing their products and/or observing them in the marketplace. a. Up until the economic downturn (Fall of 2008) what do you believe was Starbucks’ growth strategy? Give three examples of specific actions (growth initiatives) you observed Starbucks execute upon as part of their

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    Starbucks

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    products Customers are willing to pay this high price in order to receive The Starbucks Experience‚ in which “we’re not in business of filling bellies‚ we’re in the business of filling souls”. * Anytime‚ anywhere By opening new shops‚ Starbucks allows people to reach their stores anytime‚ in the shortest distance. It seems that there are not many places left without Starbucks. * Food offerings: Starbucks add in their menu everything from Krispy Kreme doughnuts and Fresh Fields gourmet

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    town people; it is company’s ethical responsibility to provide employees with the safety and security for their jobs.

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    Corporate Social Responsibility MBA 688 Jurtyne R. Youngblood December 13‚ 2014 The social responsibility of corporations. It pertains to consideration of‚ and response to‚ issues beyond the narrow economic‚ technical‚ and legal requirements of the firm to accomplish social benefits along with the traditional economic gains that the firm seeks. The corporate responsibility of firms have been put to the side by managers‚ today the issues are now first on the corporate agenda (Peng‚ p. 363)

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    Corporate Social Responsibility http://csr.cisco.com/pages/csr-programs Cisco CSR Programs Should companies feel obligated to take it upon themselves to practice good Corporate Social Responsibility for the hard working consumers and stockholders that are all aware of the global social issues that occur every day? As defined by World Buisness Council for Sustainable Development‚ "Corporate Social Responsibility is the continuing commitment by business to contribute to economic development while

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    What are the social responsibilities of a business to its community? The social responsibility of a business is to become a major part of its surrounding community. It is an employer of local people and should encourage their involvement in community activities along with the well being of its members. The company should strive to do business in an ethical way. Always making business decisions based on fairness‚ values‚ and its own code of ethics. This will enable employees to be proud of where

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    Corporate social responsibility(CSR) is the corporation ’s way of giving back to the community. This research paper will discuss and analyze the benefits and problems of corporate social responsibility to see if the community is really benefiting from it or if it is just one of those things the corporation has to do to get credit on their tax return or as check mark. This paper will also discuss the incentives for company to engage in CSR ‚how consumers responds to CSR and their expectations from

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    relevance of social networking to Starbucks and how to cope with the issues. The types of social networking that will be discussed in this report including social media‚ labor union‚ Fairtrade Foundation and Global Campaign for Climate Action (GCCA). Social media could be an opportunity to Starbucks to do some viral marketing‚ community marketing‚ and consumer-generated marketing. This kind of social networking helps Starbucks to enlarge its customer basis and retain them. Labor union is a social networking

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    starbuck

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    1. EXEXUTIVE SUMAMRY In 1971‚ three young entrepreneurs began the Starbucks Corporation in Seattle Washington. Their key goal was to sell whole coffee beans. Soon after‚ Starbucks began experiencing huge growth‚ opening five stores all of which had roasting facilities‚ sold coffee beans and room for local restaurants. In 1987‚ Howard Schultz bought Starbucks from its original owners for $4 million after expanding Starbucks by opening three coffee bars. From the original strategic vision of offering

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    Corporate social responsibility is a business philosophy that stresses the importance of keeping the best interests of the wider society in mind. The World Business Council for Sustainable Development in its publication Making Good Business Sense by Lord Holme and Richard Watts‚ used the following definition. ‘Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce

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