Contents EXECUTIVE SUMMARY 2 I. BRIEF INTRODUCTION OF STARBUCKS 3 II. MAIN ISSUES OF THE CASE 3 1. Situations: 3 2. Strategy: 4 III. ANSWERS TO QUESTIONS 5 Question 1 5 Question 2. 6 Question 3 7 Question 4 9 Question 5 11 Question 6 12 Question 7 14 Question 8 15 Question 9 16 IV. CONCLUSION & RECOMMENDATIONS 18 EXECUTIVE SUMMARY Our report is about analyzing Case 24: Starbucks in 2012: Evolving into a Dynamic Global Organization in the lecture Crafting
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Starbucks Coffee Mission and Vision Statement: "Starbucks Mission Statement: to inspire and nurture the human spirit – one person‚ one cup and one neighborhood at a time." Starbucks has a unique style of combining both Mission Statement and Vision Statement together. However‚ the main content of Starbucks is still clear‚ concise‚ and direct for the target audience. Starbucks’ combine Mission and Vision statement can be broken down into six key elements which are the followings: Coffee – High quality
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Company Background Three Seattle academics and entrepreneurs‚ English teacher Jerry Baldwin‚ history teacher Zev Siegel‚ and writer Gordon Bowker‚ started the Starbucks Corporation in 1997. Their primary product was the selling of whole bean coffee in one Seattle store. By early 1980’s‚ this business had grown into four stores selling the coffee beans‚ a roasting facility‚ and a wholesale business for local restaurants. "There store did not offer fresh-brewed coffee sold by the cup‚ but tasting
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“focusing on profit alone can create an unfavorable paradox that causes a firm to fail to achieve its objective” (Ferrell‚ Fraedrich‚ & Ferrell 2009). Company Q’s social responsibility is on a downward trend. Because Company Q took a gamble operating two stores in higher-crime-rate areas and lost‚ their current attitude toward social responsibility is comparable to stock trading: cut your losses and move on to more profitable ventures. This may seem logical from a profit-making perspective‚ however it
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and cheat coal workers out of their promised pensions. Product Tampering - major case of product tampering would be the case is 1991 from Sudafed. This product tampering actually caused people to be rushed to the hospital and or die. Some of the bottles put up on the shelves were laced with Cyanide. Later on the culprit was later caught‚ after buying cyanide under a fake name a couple weeks before the incident. 2. A. Bank of Montreal. The Bank of Montreal has a stronger presence and relationship
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SOCIAL RESPONSIBILITY Business must embrace social responsibility as a requirement‚ a duty in the present world as business has a huge impact on the society and the environment. To work responsibly and ethically should be the values of a business because social responsibility can be directly associated with a good profitable business. Social responsibility creates a win-win situation for a business organization. First and foremost it must be stressed that social responsibility is a must for all
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Classical Theories of Morality and Application In this paper we will review the three classical theories of mortality and interpret what the meaning‚ as well as make connections to my own culture. The purpose of this paper is to review theoretical perspectives and assess how they impact ones culture. Nicomachean Ethics In Aristotle’s theory of morality‚ Nicomachean Ethics‚ he surmises that all human activities aim at some end or good. There are three types of good‚ sensual (pleasure)‚ political
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Social Responsibility (CSR) is simple‚ according to the book: “Distinguishing right from wrong and doing right”. Social responsibility benefits both individual and companies as well. Luo and Bhattacharya (2006) address the fact that companies are increasingly taking direct steps to communicate their CSR to customers and stake holders to increase factors that will benefit the company. As we can see in this movie most of the actors or bosses are not that ethical. Before they engage in a journey of
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Social Responsibility Undertaken By Videocon : PHILOSOPHY AND RESOLVE: No business can function in a vacuum. There is the society at large with which it engages in innumerable transactions; the more involved the engagement‚ the better its qualitative and quantitative effect on the business. Aware of this debt to society‚ Videocon is committed to fulfilling its obligations: both as providers of products as well as community initiatives. They have undertaken social responsibility through the following
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Explain how Social Responsibility’s conceptions of freedom‚ morality and duty differ from those of libertarian theory. Which theory fits your understanding better and why? Firstly‚ social responsibility gives enough freedom to the media. However‚ expect it to act responsibly in its news report‚ act as watchdog to the society. Secondly‚ social responsibility theory mainly leads itself in a free circumstance of media area but there is a limitation to show its duty. Social responsibility requires the
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