MGMT 497 – Case Studies EXAM GAP – 1. What are the key elements of the company’s strategy? Is it working? a. Redesigned websites and established online presence for all Gap Brands (Gap‚ Old Navy‚ BannaRep‚ piperlime‚ Atheleta) to allow customers to shop for all brands in one cart for greater functionality and more convenient shopping experience. This e-commerce platform utilized service innovation as its key strategy. Became known as one of the best e-commerce sites in retail (pg. 164)
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Google Fiber Adam Fleiner NT1110 Friday 6pm Moran Google Fiber is a revolutionary internet and television service. This service could change the way people use internet and watch television drastically. It is only available in a small number of cities as of now; however the company is working on spreading at a steady pace. As of now the total number of cities that may have this service soon is 34. By the end of this year there will be another list of cities to receive this service. Other cable
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The Google Case Study – Differentiation in a Commodity Market Posted on September 8‚ 2011 How can a business solve the dilemma to differentiate‚ while also leveraging maximum economies of scale in a commodity market? This case study of Google doesn’t focus on specific innovations‚ but instead looks at how and where Google chooses to innovate. We will explain what defines strategic value chain elements for Google‚ Google’s two strategies of dominating or commoditizing these elements‚ and how this
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Question no 1: What are the pros. Cons and risk associated with Nike`s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nike’s excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes’ spokesperson‚ professional teams and college athletic teams to advertise and promote their products to
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Google Maps and Places - this is where I eat donuts‚ here is a review of café where I eat donuts‚ and click here to get directions to the café. Google Maps and Google Places is a Google social networking project. The Google design team sought to replicate the way people interact offline more closely than is the case in other social networking services‚ such as Facebook and Twitter. In short you can use Google Maps to track where you have been‚ and Places to post a review and share it with the world
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Google is a publicly traded company that was founded in 1998 by Larry Page and Sergey Brin. Google’s name derived from the mathematical word “googol‚” which is defined as the number one followed by one hundred zeros. Larry Page and Sergey Brin received a check in the amount of one hundred thousand dollars from Sun’s co-founder Andy Bechtolsheim to start-up Google. Google is headquartered in Mountain View California and has over twenty thousand employees. Google became a publicly
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Case study‚ YouTube LLC; Going Global by acting Local The SWOT analysis of YouTube India can be summarized as Strength * High technology for copyright protection * User-friendly * The international brand name of YouTube * Many alliances to provide the site with more Indian local contents. Weakness * Limited local content will achieve more with its partnerships. * Weakness in providing a variety of languages. YouTube Indian site have all YouTube content but in English‚ they
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Introduction Google‚ the leading search engine worldwide‚ was founded in 1998 by Stanford University graduate students Larry Page and Sergei Brin. While at Stanford in 1996‚ Page and Brin began developing a search engine they eventually entitled BackRub. This search engine was designed to look at the connecting links between web pages in order to determine a site’s authority. In 1998‚ Page and Brin set up their first data center in Page’s dorm. With the encouragement of fellow Stanford alum David
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Case Study: Google in China Google issued a statement mentioning the attacks across the Internet generated from China and declaring its unwillingness to censor search results any more and indicating its decision of exiting China. Several months later‚ the company moved from Beijing to Hong Kong‚ out of Mainland China‚ and still has provided services to users in Mainland China‚ but also has faced many difficulties. This case is very typical and meaningful for foreign companies‚ which have willingness
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Contents Introduction 2 Products and services to users 3 Products and services 3 Huge effort for the web 5 Google Analytics 5 Analysis Tools 5 Content Analytics 5 Social Analytics 6 Mobile Analytics 6 Conversion Analytics 6 Advertising Analytics 6 S.W.O.T Analysis and Finance 6 Strengths 7 Weaknesses 7 Opportunities 7 Threats 8 Competitors 8 Conclusion 8 References 9 Introduction Google is a play on the word googol. A googol is a very large number that 1
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