Comprehensive Case Analysis Southwest Airlines: What¡¦s Next? April 11‚ 2000 They Took a Great Idea and Made It Fly Southwest Airlines Company is a domestic airline that provides primarily short-haul‚ high-frequency‚ point-point‚ low-fare service to 53 airports in 52 cities in26 states throughout the United States. Southwest focuses primarily on point-to-point service‚ providing more direct nonstop routes for short-haul customers and‚ therefore‚ minimizing connections‚ delays and total
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1. What role has leadership played in the success of Southwest Airlines? In an era where all the major players in the U.S. airline industry experienced problems‚ only Southwest Airlines remained profitable throughout that period. This amazing and continued success is attributed to its great leader Herb Kelleher. He has been a very successful leader who knows the employees and marketplace well and can effectively take action for the success of the organization. He applies flexibly to the growth
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Illustrate the meaning of “Sustainable Competitive Advantage”. What was the main strategy adopted by Southwest Airlines that made it successful in the airline industry? Competitive advantage is a position of a company in a competitive landscape that allows the company earning return on investments higher than the cost of investments. Competitive advantage should be relevant‚ unique and sustainable. Therefore sustainable competitive advantage‚ it’s a long-term competitive advantage that a company
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Behavioral Finance Jay R. Ritter Cordell Professor of Finance University of Florida P.O. Box 117168 Gainesville FL 32611-7168 http://bear.cba.ufl.edu/ritter jay.ritter@cba.ufl.edu (352) 846-2837 Published‚ with minor modifications‚ in the Pacific-Basin Finance Journal Vol. 11‚ No. 4‚ (September 2003) pp. 429-437. Abstract This article provides a brief introduction to behavioral finance. Behavioral finance encompasses research that drops the traditional assumptions of expected utility
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in February that led to the cancellation of over 1‚100 JetBlue flights and adversely affected the travel plans of thousands of passengers. Though numerous interviews and meetings during the past day allowed Barger to outline his vision for the airline‚ he realized that he needed to move quickly in implementing that vision to maintain the confidence of customers‚ employees‚ and shareholders. Just a few miles outside Barger’s window was John Fitzgerald Kennedy (JFK) Airport‚ where JetBlue began
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A. The Implications for corporate governance and financial institutions In Enron’s case‚ we may see that the principle weakness of corporate governance today is the excessive concentration of power in the hands of top management. Enron involve allegations of massive accounting fraud and huge losses in shareholder value. In May 2002‚ the Business Roundtable released its Principles of Corporate Governance. This is a set of principles intended to assist corporate management and boards of directors
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Executive Summary Piedmont Airlines recently invested over $1 million in state of the art equipment and employee development in order to forecast and analyze the appropriate amount of discounted fares to offer per flight. The company discovered that by offering several discounted flights to consumers willing to book their travel well in advance of their departure date left many options available for the business traveler who needed to book much closer to the actual departure date. The analysis
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Joint Venture 103 CHAPTER 6 SOLUTIONS TO MULTIPLE CHOICES 6-1: a Assets per Jessica Company- balance sheet P3‚550‚000 Jessica’s proportionate interest in assets of JV (50%) 1‚000‚000 Total assets of Jessica P4550‚000 6-2: a Total liabilities only of Jenny Co. 6-3: b 6-4: b Investment of Heart P80‚000 Profit share: Sales 150‚800 Cost of sales (150‚800 ÷ 125%) 120‚640 Gross profit 30‚160 Expenses 10‚000
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Business Policy Case Study Case 1: The Sports Guy The Sports Guy Key Events/ Case synopsis – (5): Bob (Rocky”) Rhodes sports enthusiastic‚ founder of “The Sports Guy”‚ a sporting goods store located outside of the GTA. 10 years ago with 40% worth of equity capital from family and friends and 60% of his own investments he purchased a 2 corner lot. 70% of sales came from local teams and 30% from walk-in customers‚ but due to high competition from Canadian Tire there has been a slow increase of revenue
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New Economy Transport (A) p. 182The New Economy Transport Company (NETCO) was formed in 1955 to carry cargo and passengers between ports in the Pacific Northwest and Alaska. By 2008 its fleet had grown to four vessels‚ including a small dry-cargo vessel‚ the Vital Spark. The Vital Spark is 25 years old and badly in need of an overhaul. Peter Handy‚ the finance director‚ has just been presented with a proposal that would require the following expenditures: Mr. Handy believes that all
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