offered by both REI and its competitor‚ Patagonia. It is curious that in their catalogue‚ REI offers products‚ (clothing) designed and manufactured under the brand name of Patagonia. This can be viewed as industry confidence in REI’s ability to compete‚ or a respect for the quality of product produced by Patagonia. Similarly‚ in both stores‚ the Patagonia clothing offered by both are priced very closely‚ and in some cases at the same price point‚ (the Patagonia Jacket is priced at $149.00; the REI jacket
Premium Management Marketing Project management
Patagonia Inc. : Competitive Marketing and Brand Analysis Pamela Blandon Jessica Maines Melissa Cirasella Sydney Chasin Principles of Marketing- MAR 250 Pace University Martin Topol April 18‚ 2014 TABLE OF CONTENTS Title Page Table of Contents………………………………………………………………………………….2 I. Introduction……………………………………………………………………………………..3 II. Overview of the Industry and Background of the Brand and its Company……………………3 A. Product Categories in which Patagonia Competes……………………………………
Premium Marketing Strategic management Management
are discussed in relation to Patagonia‚ North Face‚ Columbia‚ and REI. 1. Competitive Rivalry Within the outdoor apparel industry Patagonia‚ North Face‚ Columbia‚ and REI make up a large amount of the market share. In regards to REI‚ the competitive rivalry within the industry is a different than that of Patagonia‚ North Face‚ and Columbia because REI is a retailer for outdoor companies rather than being a single branded entity. The competitive rivalry that Patagonia‚ North Face‚ and Columbia might
Premium Brand Barriers to entry Power
STRAT: Patagonia February 19‚ 2014 Overview Patagonia is a high-end outdoor apparel company founded in 1972 by Yvon Chouinard‚ a self-described ‘dirtbag’. The company remains private. Has experienced strong growth to date (6% sales growth Y-oY) while maintaining its commitment to sustainability and the environment Industry includes Columbia Sportswear‚ The North Face (VF Corp.)‚ and many general retailers Strategy & Business Model: Customers: median age of 38 years old‚ average household
Premium Natural environment Environment Yvon Chouinard
merchandise. The company of Patagonia specifically uses their homepage in a particular way in order to appeal to their target audience effectively. The strategies used by Patagonia contribute to the success of the company and maintain their reputation. The strategies used by Patagonia on their website include a detailed history of the company and their support for sustaining the environment and individuals using their product for outdoor activities and sports. Though Patagonia successfully reaches out
Premium Yvon Chouinard Rhetoric Target audience
We chose Patagonia‚ Inc. as our company. Patagonia is a Ventura‚ California-based clothing company that was found in 1973 by Yvon Chouinard. The company focuses mainly on high-end outdoor clothing. They started with a strong emphasis on sustainable materials and products‚ offering a wide range of products which are geared towards individuals that are environmentally conscious outdoorsmen. We are interested in this company due to their consistency in producing environmental friendly products. For
Premium Natural environment Yvon Chouinard Environment
24. Some people think that the profession of a teacher is important and noble. While others suppose it has lost its positions and it`s not as respected as it used to be. For centuries the profession of teacher has been considered as important and noble‚ because these people bring us up. However‚ other people think this profession has lost its positions and respect nowadays. Who is right? In my opinion‚ teacher’s profession may be disrespected by teachers themselves because their life is inevitably
Free Personal life
Patagonia A ‘Dirtbag Business’ Q1 - Evaluate Patagonia’s business model. How important to Patagonia’s business model is its environmental position? It all started out in 1957 when Yvon Chouinard–Emeritus and a couple of friends began to make pitons. Nine years later in 1966‚ Chouinard opened a shop I Ventura‚ California. To understand Patagonia’s business model‚ it is necessary to gain an insight into the company mindset. This could seem as a challenging job but Patagonia’s Mission Statement
Premium Environment Yvon Chouinard Gross profit margin
Surf’s Up at Patagonia. Question 1) Patagonia stresses the importance of hiring employees with passion- a passion for anything‚ not just sports. Why do they place such importance on passion? Why would they think that someone with a passion for something unrelated to sports (i.e. cooking) might be an excellent employee for their company? Answer. HRM department of any firm would desire the best employees while recruiting. It is because money and most importantly time is used up in training them.
Premium Employment Working time Patagonia
Gavin Elznic Intro to Business Donna D’Costa Patagonia Shines During Recession Patagonia was successful throughout the recession because of their loyalty. They stayed loyal to making environmental friendly products. This helped them greatly throughout the depression because those staying loyal also meant that the customers would stay loyal to the company. The customers would keep paying for the product because it was durable‚ environmentally friendly‚ and getting what one is paying for. Also
Premium Natural environment Marketing Environment