Strategic Marketing Management Written Case Analysis: Pearl River Piano [pic] I. Background 3 II. SWOT Analysis 4 III. Issue Analysis 7 V. Alternatives: 11 VI. Decision Criteria 13 VII. Application of Decision Criteria on Alternatives 15 VIII. Recommendations – Global Diversification by Higher-Value Brand 18 IX. Conclusion 26 X. Appendices 27 I. Background The Pearl River Piano group (PRP) had started as a Chinese state-owned firm in the mid-1950s. Due to low production cost
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Group Discussion - McGregor’s Ltd. Department Store Step 1: Situational Analysis I. McGregor’s department from its inception has laid a great emphasis on personal service of its clients. James McGregor‚ the current president doesn’t want to destroy its old-world charm‚ which differentiates it from the other departmental stores. But at the same time he is worried that with an old-fashioned image‚ he will not be able to attract young customers and eventually would lead to over reliance on
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Case Study: Star Technologies 1. Explain why "industry knowledge" is so important to an audit engagement team Identify risk factors commonly posed by companies in high-tech industries. Industry knowledge is so important because it helps auditors identify areas that need special attention where errors and fraud might exist. Auditors are then able to evaluate the reasonableness of the accounting estimates made by management. It will also help them evaluate the accounting principles used by
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SAMSUNG ELECTRONICS SUMMARY Under Kun Hee Lee’s leadership Samsung has risen to become the world’s leading memory producer for all types of PCs‚ game players‚ digital cameras and other electronic equipments. In 1987‚ Samsung was a “bit player”‚ years behind its key Japanese rivals. In 2003 Samsung’s memory division is bigger than that of Japanese rivals in both size & profits. The memory chip industry was expected to face cyclical downturn in 2005 and Samsung survived two previous downturns
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| Lessee Ltd.- Lease Case | | | | | | 1. Was the junior accountant’s analysis correct? Why or why not? No‚ the junior accountant’s analysis is not correct in classifying the lease as an operating lease in accordance with IFRS. Whether or not a lease is classified as a finance or an operating lease depends on if all of the benefits as well as risks of ownership have been shifted from the lessor to the lessee. According to IAS 17-10(d)‚ a lease must be classified as a finance
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• Electronic Nicotine Delivery Systems may be used to deliver other potentially toxic chemicals and ingredients. • Electronic Nicotine Delivery Systems are often accompanied by inaccurate information. • The quality and safety of these products need to be established. As a result‚ they recommend that “Regulators
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Case Analysis 1 Electronic Arts 2005 1. External Technology Sourcing |Substance |External Technology Sourcing | |Competitive Strategy | In the follower position in sourcing external components to Electronic Arts (EA) video | | |game. | |
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DISSERTATION TOPIC HOW DOES BRAND IMPACT ON CUSTOMER LOYALTYIN TH UK FASHION INDUSTRY? A CASE STUDY OF RIVER ISLAND Prepared by: Mian Ali Shan Student ID: L0459KKKK0412 This dissertation is submitted to the Cardiff Metropolitan University for the award of the BA (Hons) in business studies. ABSTRACT The study is based on a case study of River Island from which I will be collecting the primary data. The purpose of this research is to show the impacts of brand on customers that how brands
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Case Study – Electronics Industry As a leading consumer electronics retailer‚ Best Buy continually is strategically analyzing their business and examining their performance in the retailing market. They face challenges from the competition and other future prospects‚ so it is important for them to understand opportunities and threats facing their business and the factors that will drive their success. One of the major opportunities facing Best Buy in the electronics industry is the lack of competitors
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" Star Empire‚ the new boy - IMFACT lollipop group released their debut music video . Star Empire IMFACT their new boy group is gearing up for the debut . The agency ‚ which manages Zee : A ‚ 9MUSES‚ and former Jewelry member Yewon ( Children of Empire ) ‚ in January 2016 to start a new boy group is planning May this year ‚ a new male group under Star Empire is preparing to make his official debut ! Star Empire Entertainment IMFACT under the five-member male group will release their debut album
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