Case Problem Set 3: Problem 1: Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its two years of publication the magazine has been fairly successful. Now the publisher is interested in expanding the magazine’s advertising base. Potential advertisers continually ask about the demographics and interests of subscribers to Young Professional. To collect this information the magazine has
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BRANT ANIMAL HOSPITAL PROFESSIONAL CORPORATION FINANCIAL STATEMENTS December 31‚ 2012 BRANT ANIMAL HOSPITAL PROFESSIONAL CORPORATION December 31‚ 2012 Contents Page Auditors ’ Report 3-4 Financial Statements Balance Sheet and Statement of Retained Earnings 5-6 Statement of Statement of Comprehensive Income 7 Statement of Cash Flows 8 Notes to Financial Statements 9-13 BRANT ANIMAL HOSPITAL PROFESSIONAL CORPORATION WHITE & ROSEN Certified General
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1. Liquidity Ratios are used to measure the short-term solvency of a company. They show the ability of the company to quickly convert its assets into cash to pay its short-term debts. DCM Molding Company had higher ratios than Plastichem over the course of years. Since DCM had higher ratios‚ they had more liquid within the company and they are less likely to experience financial distress in short-term basis. Leverage Ratios are used to measure the extent of the company’s financing with debt relative
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1. Start by developing a recruitment guide like that shown in Table 5.3 in the textbook. Note that the current situation differs from the example provided in the book because there is no specific timeline for hiring; this is a continuous recruiting effort because even as positions are being filled‚ new positions are becoming available. It is also different because Tanglewood does not have a specific list of minimal educational requirements as qualifications. 2. Describe the best “targets” for
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customers (Wesley 1). This industry is in a mature stage of life cycle and direct competition is very strong. However‚ video on demand business is an internet based interactive system in the growth stage life cycle. It is one of the trends of future media industry. In order to maintain media industry position‚ Netflix split its online based DVD rental business from its video on demand online streaming business but do not consider customers’ experience‚ which seriously hurt company reputation and Makes
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wants to turn Coca-Cola around and create sustainable profit and growth for Coca-Cola. Strategic Question: Which corporate growth strategy would offer the BEST opportunity to improve sales in the future for the Coca-Cola Company? Strategic Marketing Alternatives 1. Market Coca-Cola beverages to current market by implementing a market penetration strategy. By adjusting the marketing mix Coca-Cola could see an improvement in sales and profits. Coca-Cola should dedicate more resources to marketing
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Case Study ‘Blu-ray versus HD-DVD: A Standards Battle in High-Definition Video’ Discussion Questions 1. What factors do you think influenced whether (1) consumers‚ (2) retailers or (3) movie producers supported Blu-ray versus HD-DVD? Every party in this standards battle had its own reasons for chosing one standard over the other. For instance‚ the motives for movie producers to choose Blu-ray were completely different from the motives for consumers to choose Blu-ray. In our opinion‚ the
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products. Motorola has achieved over$ 5.5 billion in sales‚ employed over 99‚000 people and spent $411 million in research and development. By the 1960s‚ it sold semiconductors products‚ communications equipment‚ and components to consumers‚ industrial companies‚ and the military throughout the world. To exploit fully the growing demand for semicustom integrated circuits‚ Motorola organized the Application Specific Integrated Circuits (ASIC) Division as part of the Semiconductor Products in 1984. The controller
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The case study on Pacific Oil Company shows from beginning to end the role of power in the outcome of a negotiation. From the beginning‚ the problem that Pacific Oil Company faced as it reopened negotiations with Reliant Chemical Company was that they did not assert the power necessary to really end up with the outcome of the negotiation they were hoping for. The case study points out several factors that Pacific Oil Company is trying to achieve in the contract negotiations with Reliant Chemical
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Khristle Joy Hutalla BSBA 2301 Questions 1. In the case study‚ we referred to the systems being developed and used as decision support systems. However‚ we also identified various artificial intelligence (AI) technologies. How can a decision support system incorporate and use AI technologies such as pattern recognition? - Artificial Intelligence (AI) tools and techniques can aid in the diagnosis of disease states and assessment of treatment outcomes‚ so AI can be used by a decision support system
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