November 28‚ 2012 MAR 4156- 12Fall_0001 Case Study #3 Case 13-2: Scotch Whisky in China: A Taste of the Good Life 1. Why are Diageo‚ Pernod Ricard‚ and other marketers of global spirits brands localizing advertising campaigns in emerging markets? Diageo‚ Ricard‚ and other marketers of global spirits brands are localizing their advertising campaigns in emerging markets because no two countries or their inhabitants are alike. Every country has a diverse set of consumers that have specific
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Princess Julagay Camille Dizon Bench Manalon Natnat De Leon CASE STUDY 3 1. Explain the appeal of characters like Hello Kitty to younger consumers in both Asia and the western economies‚ taking note of cultural and group influences. Hello Kitty is a marketing phenomenon from the Japanese Company Sanrio. The Little white cat with no mouth was initially aimed at young girls but Hello kitty has found a much wider audience. I think Hello Kitty appeal unquestionably both Asia and
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Case Study 1 (Part A) P2-69B (Learning Objectives 4‚ 5‚ 6: Analyze the impact of business transactions on accounts; record (journalize and post) transactions in the books; construct and use a trial balance) During the first month of operations‚ Johnson Plumbing‚ Inc.‚ completed the following transactions: Mar 2 Johnson received $35‚000 cash and issued common stock to the stockholders. 3 Purchased supplies‚ $200‚ and equipment‚ $3‚200‚ on account. 4 Performed services for a client and received cash
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Question 1 of 25 What property of a compound light microscope enables a person to change objectives without major focusing adjustments? resolving power magnification parfocal focusing resolution Question 2 of 25 How does closing the iris diaphragm affect image brightness and contrast? decreases both increases both decreases brightness and increases contrast increases brightness and decreases contrast decreases brightness but has no effect on contrast Question 3 of 25
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The company I will talk about for this paper is eBay. eBay is the world ’s online marketplace; a place for buyers and sellers to come together and trade almost anything. With more than 97 million active users globally‚ eBay is the world ’s largest online marketplace‚ where practically anyone can buy and sell practically anything. Founded in 1995‚ eBay connects a diverse and passionate community of individual buyers and sellers‚ as well as small businesses. Their collective impact on ecommerce is
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= ($10‚000 x ’l15)= $2‚000 d. FeeRevenue Notes: PrepaidInsurance http:II ezto.mhhm.mcgraw-hill.com/hm_accounting.tpx 02106112 AssienmentPrint View Beg.Bal. Page2of26 ::::::.:: 6‚000 Used End.Bal. Beg.Bal. Purch. Used End‚Baf‚ 673 ViewHint#1 Worksheet Difficulty: Medium LearningObjective:03-Pl Prepare andexplainadjusting entries. award: t L . 1opoints a. On April1‚ the companyretainedan attorneyfor a flatmonthlyfee of $3‚000.Thisamountis pJiO monthin whichit was
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Assignment 1 – Construction in Civil Engineering Alex Dale Task 1 + 3 – Describe and compare fundamental techniques‚ processes‚ plant and materials used in groundworks‚ foundations and substructures. Millau Viaduct Millau Viaduct is the tallest bridge in the world‚ located in Southern France. The bridge reaches the height of 343 meters and weighs in a 36‚000 tonnes. The bridge was designed by the French structural engineer Michel Virlogeux and British architect Norman Foster. The bridge opened
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The following report is phase 3 of the Tanglewood recruitment process consultation. The following report has six sections the first of which is a recruitment guide for store associates this can also be used as a template for other roles at Tanglewood. It also includes an analysis of methods of Tanglewood’s recruitment and acknowledges them as either open or targeted recruitment strategies. The next section includes an analysis of appendix B in the Tanglewood case book. The report also addresses
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The song I chose to analyze was “Drops of Jupiter” by Train. I first heard the song when I fifteen years old. I was warming up in my dance class‚ and as soon as I heard the first verse‚ I immediately fell in love. I never listened to any songs from Train or have been interested in this genre of music‚ but this song has been in my playlist for as long as I can remember. Everyone interprets a song differently‚ but I believe this was meant to be a love song. Beneath the catchy lyrics and upbeat rhythm
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Emerging Markets: High Fashion Fights Recession 1. Using the five forces framework‚ how would you characterize the competition in the luxury goods industry? Threat of Substitutes There is relatively no threat of substitution in the luxury goods industry. This is mainly because of the quality and price of substitutes‚ and the cost of switching to the consumer. The price of counterfeit goods that copy the luxury goods causes there to be a positive monetary cost in switching but there is a loss of
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