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    Case 3

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    TO: Trish Cooper and Carrie Schwinoff FROM: DATE: October 2‚ 2013 SUBJECT: Marketing Strategy for Zatswho Marketing research has shown that guerilla marketing campaigns can be highly effective at relatively low cost (Hutter & Hoffman‚ 2011). I have developed a guerilla marketing strategy for your company that will focus on logo placement and social media. The goal of this marketing strategy is to win over potential customers of your target market‚ which is parent of toddlers (Hutter & Hoffman

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    Sleep Debt

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    Did you know that famous people napped? If you don’t get enough sleep you will get into sleep debt. According to sources #1‚ one effect of sleep debt is that people have trouble remembering things. Most people are in sleep debt. Although there are claims that a person cannot offset the effects of sleep debt‚ they are untrue. The first reason naps are generally shipshape for people is they help people know what they are doing. Source 1 discusses how naps give a brief increase in people’s brain

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    Consumer Debt

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    buy it anyway using credit. While there are many forms of consumer debt‚ credit is the most common and expensive‚ as the magic of credit cards and their capabilities continue to evolve. While consumer debt has been around since before money‚ it has been rising exponentially among Americans due to lack of knowledge and cultural norms. Many people of the United States lack financial knowledge and simply do not know how to avoid debt and its emotional effects. In a study taken at colleges around the

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    Case 3

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    Questions: Q1. Imagine your Bill. How would you explain to Mary the relationship between risk and return of individual stocks? Find Expected Return and Standard Deviation for each stock in the Ralph’s portfolio. As the risk increases the potential return increases as well. In order to get higher returns one needs to invest in riskier assets. In other words‚ risk is the probability of negative outcome and return is the compensation for this risk. Q2. Mary has no idea what Beta means and

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    school graduates are finding themselves hesitant on deciding whether or not to pursue higher education. Although this can be due to a variety of reasons‚ I set out to discover one in particular‚ the alarming cost of student loan debt. Each year the rise of student loan debt has become an increasing concern for prospective students because of the growing pace of college costs and reliance on loans to finance these costs. As a result‚ the rate of defaults is also increasing among students due to many

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    Debt Ratio

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    Debt Ratio Debt Ratio • defined as the ratio of total debt to total assets‚ expressed in percentage‚ and can be interpreted as the proportion of a company’s assets that are financed by debt. • Measures the proportion of total assets financed by the firm’s creditors. The higher this ratio‚ the greater amount of other people’s money being used to generate profits. Formula: • The debt ratio is calculated by dividing total debt by total assets. Debt Ratio =  Total Debt Total Assets Examples •

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    Drowning In Debt

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    Drowning in debt? 5 steps to take Debt is a serious thing. The average American family has about $16‚000 worth of credit card debt‚ and that doesn’t include mortgages. Part of the reason for our rise in debt is that we always have to have the latest thing – be it technology‚ clothes‚ cars etc. The problem is that our desires grossly outweigh our paychecks. 1. Figure out how much debt you have It seems like a simple enough thing‚ but figure out how much debt you have. Some people know they’re in

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    Student Debt

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    education is freely available. Debt‚ however‚ seems to be part of the student’s lot. For those that have chosen to study and go onto higher education there is a high cost to be paid. The average student debt today is more than ten thousand dollars. Increased tuition fees‚ high living expenses and the day-to-day charges mean that many students cannot afford to realise their dreams. The reason is simple. To study means costly loans‚ high interest top-ups and credit card debt. Many students are forced into

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    Debt Management

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    outgrowing debt problem‚ whether it’s public debt or a personal debt‚ It’s a cause for serious attention that it doesn’t seem to get. According to CareOne Service’s first “State of Debt Ranking” report‚ which the debt relief company released in early February‚ shows that the average American debt is more than $10‚000. The good news is that there’s not some magical‚ mystical formula to good debt management. The solution is common sense and having a plan for your total money makeover. Good debt management

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    Debt Consolidation

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    consumer culture‚ many Americans have found themselves resorting to debt consolidation. But what is debt consolidation? It is basically the process of securing one loan in for the purpose of paying off another loan. This is done by many people so that they can gather all their loans and credit line so that they can consolidate them into one single loan. This is often a viable option if you have many loans that becomes unmanageable. Debt consolidation provides the borrower the convenience of remembering

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