CASE 33 Marketing to the Bottom of the Pyramid Professor C. K. Prahalad’s seminal publication‚ The Fortune at the Bottom of the Pyramid‚ suggests an enormous market at the “bottom of the pyramid” (BOP)—a group of some 4 billion people who subsist on less than $2 a day. By some estimates‚ these “aspirational poor‚” who make up three-fourths of the world’s population‚ represent $14 trillion in purchasing power‚ more than Germany‚ the United Kingdom‚ Italy‚ France‚ and Japan put together. Demographically
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NOTES – JOHN STUART MILL - UTILITARIANISM 1. John Stuart Mill – On Virtue and Happiness (1863)The utilitarian doctrine is‚ that happiness is desirable‚ and the only thing desirable‚ as an end; all other things being only desirable as means to that end. What ought to be required of this doctrine‚ what conditions is it requisite that the doctrine should fulfill‚ to make good its claim to be believed? The only proof capable of being given that an object is visible is that people actually see it.
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Arvind Mills – A turnaround story When the World Trade Organisation removed the quota restrictions on countries exporting garments on January 1‚ 2005 it opened up a new era for the Indian textile industry‚ thereby ending forty long years of protectionism by the developed countries. It is estimated that approximately 47% of the restricted markets will be opened up for free trade. Hence it is good news for companies in the textile sector like Arvind Mills which is considered to be the largest textile
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ultrafine mill machine ultrafine mill machine The description of ultrafine mill machine: Ultrafine mill machine‚which is designed by our engineers and technicians on the basis of multiple innovation‚test and experience over two decades‚has absorbed many advantages of home and abroad mill manufacturing technique.it has been proved by thousands of customers that our machine has outstanding features and stable quality.our mill can upgrade its production and the additional value which is suitable
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GRANT v AUSTRALIAN KNITTING MILLS‚ LTD [1936] AC 85‚ PC The Judicial Committee of the Privy Council The procedural history of the case: the Supreme Court of South Australia‚ the High Court of Australia. Judges: Viscount Hailsham L.C.‚ Lord Blanksnurgh‚ Lord Macmillan‚ Lord Wright and Sir Lancelot Sandreson. The appellant: Richard Thorold Grant The material facts of the case: The underwear‚ consisting of two pairs of underpants and two siglets was bought by appellant at the shop of the
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have studied and observed the “Performance Appraisal” process of BEXIMCO TEXTILES LTD. one of the well-known & biggest textiles of Bangladesh. We tried to know how they made “Performance Appraisal” for their Executives. To compete effectively the organization must understand: 1 What is needed for making “Performance Appraisal” 2. Who are the major Rectors. 3. What method they apply for preparing “Performance Appraisal” sheet 3. What are the limitations. 1 1.1 Purpose of the Report The
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John Stuart Mill‚ believed in an ethical theory known as utilitarianism. His theory was based on the principle of giving the greatest happiness to the greatest number of people. Mill’s moral reasoning for utilitarianism uses consequentialist. On the other hand‚ German philosopher‚ Immanuel Kant‚ believed in an ethical theory known as deontologist. He believed that only the principle of actions matter and moral decisions should be made based on one’s duties and rights of others. Mill would agree
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Puppy Mills How would you like to spend your whole life in a cage with no room to move‚ where you are unloved‚ abused‚ and starving because nobody cares enough to feed you? You probably wouldn’t like that very much. Well these are the conditions of the thousands of dogs found in puppy mills across the country. These dogs can’t stand up and fight for their lives‚ but we can. We have an obligation as responsible citizens to work together to successfully ban puppy mills. Although puppy mills are
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and Mill are famous economists in United Kingdom during eighteenth century and nineteenth century. The heritage and development of classical economics were well demonstrated through their concepts. Mill was born in 1806‚ as a junior‚ many of his viewpoints based on the theories by his predecessors: Smith‚ Malthus and Ricardo. However‚ there are still some differences between their perspectives. This essay will research on international trade and government. In the international trade‚ Mill put forward
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A Comparative Analysis of Devlin and Mill It can be assumed that if J.S. Mill and Lord Devlin ever coexisted some intoxicating deliberations regarding the role of morality in society would transpire. However‚ time has a peculiar habit of erecting boundaries amid centuries‚ allowing us only to presume discourse between the contemporary and the historical. Consequentially‚ each individual has an obligation to formulate his or her own appraisal established through the logistic unification of the particular
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