I. Introductory Page A. Name and Address of Business The Pastry Couture is offers Pillas cake. Pillas is a combination of the main product of Bicol Region which is the Pili nuts and Pastillas that will be mixed to create a filling to the cake with a lemon glaze on the top of the cake. The location of our business will be at the Satellite Market near the Central Bus Terminal in Legaspi City‚ Albay. B. Names and Addresses of Principals Judiel Villar 2074 Samar St.‚ Sampaloc‚ Manila Pearl Dustin
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FASHION MARKETING MARKETING PRINCIPLES FINAL ASSIGNMENT Adidas Originals Lecturer: Francoise Tellier‚ Student Name: Rita Zheng ID: 005FM711 Level 1.1.1‚ Date: 9/5/2011 TABLE OF CONTENT I. Part 1 Introduction of the Brand ----------------------------------------------------------------------4 II. Part 2 EXTERNAL ENVIRONMENT ANALYSIS ---------------------------------------------5-17 a. Macro Marketing Environment Analysis ------------
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Adidas: Underestimating Competitors 1. Adidas didn’t anticipate the recreational boom of the aerobic in the 70’s when Americans were increasingly concerned with physical fitness after have been read some books about it. 2. Adidas was born by two German’s brothers‚ Rudolf and Adolf (or “Adi”) Dassler. Adi was the innovator and Rudolf the marketer who the his brother’s creations. After a failing out between them in 1949‚ Rudolf took one-half the equipment and left his brother. He created
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Student: Hussein Suleiman Studentnumber: 513056 Company: Adidas Date: 24-09-2010 Course: Management and Organisation Lecturer: Drs. J.A.A. Kloosterman Day of class: Thursday Class: 3IBM1 Student: Hussein Suleiman‚ Studentnumber: 513056‚ Group: 3IBM1 Company: Adidas Adidas Adidas is a name that stands for competence in all sectors of sport around the globe. The vision of company
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Company Wildberries - it is a large online store of fashion apparel‚ shoes and accessories‚ which has existed for more than 7 years. I chose this site because I had previously used the services of this website. Products in this online store are divided into categories. To view products by brands (brands)‚ go to the tab "brand". All products are sorted by price‚ color‚ size‚ popularity rating (rated buyers) and the date of receipt to the store. When viewing products by categories is also sorted
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TrueBlood Case – Rough Waters Ahead 1. How should Smooth Sailings’ management perform the recoverability test for the cruise ship as of December 31‚ 2010? In addressing this question‚ consider: The following are the required steps to identify‚ recognize and measure the impairment of a long-lived asset (group) to be held and used: Step 1: Indicators of impairment — FASB ASC 360-10-35-21 “A long-lived asset (asset group) shall be tested for recoverability whenever events or changes in circumstances
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Nike versus Adidas As companies decided to dip into new markets‚ they develop a marketing plan‚ review external and internal contingencies and complete a SWOT analysis on their organization and competitors. Adidas is one of those companies that have completed this task as it prepares to fight against Nike to become the number one company in the market for footwear and sports apparel. With Adidas and Nike being in the same market they have similar external contingencies‚ yet different views
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currency-neutral basis Net income attributable to shareholders up 38% to € 289 million adidas Group increases full year guidance • • • • • Comparable Retail store sales grow 9% currency-neutral TaylorMade-adidas Golf sales increase 32% currency-neutral Operating margin up 1.1 percentage points despite gross margin decline Net borrowings down 30% to € 640 million at quarter-end Inventory growth moderates to 13% currency-neutral adidas Group currency-neutral sales increase 14% in the first quarter of 2012 In
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stakeholders which is unethical. Whether it’s Nike or Adidas both of them had gone through some unethical issues within their organisation. Every organisation is now focusing on ethical business practise‚ as it could possibly help to create a competitive advantage to gain market shares. Ethics problem which Nike facing was a boycott of their products in the 1990’s because they used child labour in Cambodia which was completely unethical. In case of Adidas its uses sweatshops in Indonesia‚ Philippines and
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Mitalben Patel Case 1-7 Eating Time The case is about Kevin Lowe‚ who is a three months old staff at CPA firm Stooges LLP and the partners of the firm Bo Chambers and his brother Moe “have asked for a sit-down.” The partners were concerned about the time efficiency‚ costs and losing clients as Kevin was taking “50 percent longer” in completing his audit work compared to his work mates. The approaches that Kevin came across to solve the problem were‚ to reduce the work he does‚ however it was
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