Company introduction : Just as stated its business in 1995. It is considered to be the pioneer in the Fair Trade coffee roaster. The main focus was to place the people of the planet before profit. It was a new dimension to the business world with a message that the business could be done in a different way. They wanted to form a connection between the small scale organic coffee farmers and the consumers. Later they want to expand their business to tea‚ chocolate and sugar etc. Company analysis
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“Completely free trade would be fair. ‘Fair trade’ encourages people to stay in uncompetitive sectors in which they will always be poor.” Discuss. The concept of the ‘Fair Trade’ initiative can be summarised with reasonable simplicity; “Fair Trade works to alleviate poverty in the global South through a strategy of ‘trade‚ not aid‚’ improving farmer and worker livelihoods through direct sales‚ better prices and stable market links‚ as well as support for producer organizations and communities”
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From website: www.fairtrade.org.uk. We got some information about the Fair Trade of chocolate The chocolate is made from Cocoa‚ and Cocoa was first planted in Ghana in 1879. Ghana is renowned for the quality of its cocoa beans. Cocoa accounts for 28% of Ghana’s foreign exchange earnings and 57% of total agricultural exports. In 2006‚ Ghana exported 358‚000 tonnes of cocoa worth $ 1.06bn making it the second most important export commodity after gold. Kuapa Kokoo is a cocoa-growing co-operative
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Sustainable Food Production and Consumption Agenda for Action Current methods of food production and consumption are imposing a severe burden on the environment and the constituent natural resources. New production and processing methods driven by biotechnology (genetically modified organisms (GMOs)‚ hormones and other growth promoters) affect food safety. Are alternative more sustainable patterns of food production and consumption feasible? The paper examines some consumer initiatives in Asia
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Business Strategies for Sustainable Development (WMX042) Examination 3 Coffee Industry Josef Matthias Fellinger Kristin Gertz François Prieur Miguel Pino Martin Page 2 of 26 Coffee Industry Group 4 Table of contents The story of coffee ................................................................................................ 3 Environmental issues ............................................................................................. 4 Social issues ........
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Free Trade and Fair Trade All over work places and school campuses around the world you can be sure to find cocoa‚ coffee and certain other products that are labeled “free trade‚” but is fair trade the same as free trade? “Free” and “fair” are powerful‚ often abused words when applied to the concept of trade. I will attempt to clarify the differences between free and fair trade‚ show how they may overlap‚ and the beneficial in each system. Deliberate trade benefits both the buyer and the seller
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Fair Trade Letter Fair Trade is a trading partnership‚ based on dialogue‚ transparency and respect‚ that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to‚ and securing the rights of‚ marginalized producers and workers – especially in the South. It provides a living wage. That is a wage high enough to provide the basics in that community. It ensures that the farmer gets decent working conditions‚ that children cannot
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Lit Review: Child Labor In Cocoa Production and Fair Trade Chocolate By Sarah Kopperl Introduction: I have always had a love affair with chocolate. When I was little I thought the best job in the world would be to be a chocolatier‚ and have my own candy shop. I often visited Hershey P.A. and went to Hershey World‚ never wondering why they didn’t tell us much about how the cocoa was grown and harvested‚ only looking forward to the chocolate bar at the end of the “How Chocolate is Made” ride
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Fair Trade. I don’t think that knowing about the origins of the product is important. When I go out to a store and buy something‚ sometimes I look and care what it’s made of‚ but not every time. For instance when I buy food and stuff like that‚ I often just like closely at the food I buy. How delicious it looks and what condition it’s in. When I buy clothes I want to know where it’s from and “how” it’s made. Once I bought a cap from a site that sells clothes‚ caps and boots on the internet.
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TABLE OF CONTENT 1.0 INTRODUCTION 1.1 Organic Products/Local produce 1.2 Fair Trade Products 2.0 FACTS AND FIGURES 3.0 GROWTH PROSPECTS 4.0 MARKETING INITIATIVES AND THEIR EFFECTIVENESS 5.0 EXISTING AND NEW PRODUCTS 6.0 AWARENESS‚ ATTITUDES & BEHAVIOURS OF CONSUMERS 6.1 ’Fair-trade Man ’ 7.0 FAIR-TRADE LABELLING ORGANIZATION 8.0 SECONDARY RESEARCH 8.1 The average spender 8.2 Suppliers 9.0 QUALITATIVE RESEARCH 10.0 QUANTITATIVE RESEARCH 11.0 FUTURE 12.0 CONCLUSION 13.0 REFERENCES
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