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    Decision Analysis

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    DECISION ANALYSIS Definition: A systematic procedure based on thinking patterns used to make choices in the hopes that they are good ones. It involves considering the Elements of a good choice and weighing them against your MUSTS/WANTS and any risks before making a final decision: The book is full of mumbo jumbo on this‚ but it isn’t rocket science. We do some decision analysis almost every time we take a course of action. 1.Develop a Goal or Decision Statement. ACTION Oriented statement.

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    Impact of Cost-benefit analysis on industry decision making: Transportation Cost-benefit analysis (CBA)‚ in essence‚ is a tool for decision making. It can be applied to almost any kind of decision in any kind of field. In its most pure form‚ a CBA will aggregate the pros and cons (positive and negative effects) of a proposal‚ and‚ if the pros (benefits) outweigh the cons (costs)‚ the proposal is viable. Usually‚ the analyst will assign monetary values to each of the costs and benefits‚ hence making

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    Mixed Economy

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    A "Mixed" Economy A "mixed" economy is a mix between socialism and capitalism. It is a hodgepodge of freedoms and regulations‚ constantly changing because of the lack of principles involved. A mixed-economy is a sign of intellectual chaos. It is the attempt to gain the advantages of freedom without government having to give up its power. Communism | A satellite photo of the Korean peninsula at night. Can you tell which half is Communist and which half is Capitalist? | Communism is a form

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    Mixed branding

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    Q13. Discuss the scope of mixed branding. Ans. Definition: Mixed Branding is where a firm markets products under its own name and that of the reseller(s) because the segment attracted to the reseller is different than its own market. Eg. The company sells its Elizabeth Arden brand through department stores and a line of skincare products at Wal-Mart with the "Skinsimple" brand name.  Stratergies: When promoting a brand‚ companies sometimes choose to follow a multiproduct branding strategy

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    Cost Analysis

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    warehousing and shipping cost is not really correct. The current method is direct method which ignores In term of Shipping and Warehousing cost‚ low volume products should incur this cost instead of both high volume and low volume products. Because‚ high volume products are deliveried directly to customer so it does not incur the cost of shipping. The low volume products which are sent to distribution center incurred the cost of shipping and warehousing. However‚ the cost of shipping and warehousing

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    Pricing Channels

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    MKT 382 PRICING/CHANNELS FALL‚ 2011 Course Unique # 05135 (9:30 a.m.) Professor Kate Mackie‚ Ph.D. Office CBA 5.176 M (behind Executive Education‚ past Communications Office) Office Hours Tuesdays/Thursdays‚ 1:00-2:30‚ and by appointment Phone 512-288-3115 (Cell phone – feel free to call any day before 9 p.m.) E-Mail Kate.Mackie@mccombs.utexas.edu Skype katemackietx Course Web Page via Blackboard Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu )

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    Case 4

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    this battle is a money-loosing game. First‚ both companies generated sunken costs by competing over the film rights and programming‚ which led them paying 3 times the average premium rates for the exclusive rights. Second‚ the promotion and advertising levels were above the optimal to compete against each other‚ whereas these activities did not increase the market size. Finally‚ BSB suffered from great burdens of building cost and launching its own satellites than its original budget plan‚ since its

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    Mixed Economy

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    increasing number of countries are choosing to have a mixed economy Recent thirty years‚ the world has a lot of change. Many countries changed their form of government‚ like German reunification‚ the disorganization of Soviet Union. With that changing these countries also from command economy turn to mixed economy. On the other hand‚ after 2008 financial crisis and after bama steps up for health care reform‚ the USA more and more close to mixed economy. Mixed economy is an economic system in which both

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    Agency Costs and Financial Decision-Making The Concept An agency relationship is a contract under which one or more persons (the principal(s)) engage another person (the agent) to perform some service on their behalf which involves delegating some decision making authority to the agent. If both parties to the relationship are utility maximizers and they may have divergent goals and objectives‚ and there is good reason to believe that the agent will not always act in the best interests of the

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    Psalm 27

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    Psalm 27: A Psalm of David Psalm 27 comes to us in the middle of the book of Psalms. Psalms is like a book of poems. These scriptures paint a picture and gives us hope‚ strength‚ or informs us of God’s love whenever we need some encouragement. Psalm 27 is entitled “The Lord is My Light and My Salvation” and hails from story of David. This Psalm is a Psalm follows a pattern that goes back and forth between praising the Lord‚ and crying out to him for help before ending with a strong statement

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