CASE 46 Making Socially Responsible and Ethical Marketing Decisions: Selling Tobacco to Third World Countries Strategic decisions move a company toward its stated goals and perceived success. Strategic decisions also reflect the firm’s social responsibility and the ethical values on which such decisions are made. They reflect what is considered important and what a company wants to achieve. Mark Pastin‚ writing on the function of ethics in business decisions‚ observes: There are fundamental principles
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Socially Responsible Marketing Table of Contents Origins of Social Marketing 1 Definition of Socially Responsible Marketing: 2 Social Issues: 2 Bono’s Product (RED) Initiative: Reducing CSR to Cause-Related Marketing by Stefano Ponte‚ Lisa Ann Richey and Mike Baab 3 Social Marketing Mix 3 Product – offer made to target adopters 3 Price – costs that consumers have to bear 4 Special focus on GAP: 5 ETHICS 6 Definition 6 The Organisational Moral Development Model – Reidenbach
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SOCIALLY RESPONSIBLE Telus Corp. Nowadays many successful companies are making corporate social responsibility a key to business. Telus was selected to one of the Top 50 Socially Responsible Corporation in Canada that Maclean’s published in 2011. In response to the 2011 Alberta fires‚ the company provided free wireless calling‚ a stoppage on billing‚ long-distance calling cards‚ replacement cellphones and over 1‚600 comfort kits for relief workers and residents of Slave Lake (Jantzi-Sustainalytics
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The importance of ethical decision making Ethical decision making involves acting in a morally correct and socially responsible way. The law is based on ethical principles. However‚ the law is only ethically relevant to the period in time which it was made. This means that the law will never be able to account for every course of action and that the responsibility lies with the decision makers to ensure they act in an ethical manner. White collar crime in Australia has resulted in the collapse
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Subject: Human Resources‚ Task2‚ Ethical decision making This is to bring to your kind notice that recently we have received a report from the quality assurance department regarding the toy collection which has been recently been made for elementary schools for our South American client. The toys made did not pass the quality check as it includes a metal whistle‚ which contains high percentage of led which is highly harmful for the children. The shipment needs to be left by the end of the week
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Assuming as a manager of a large Australian clothing retailer with a manufacture mainly based in Bangladesh‚ the manager would have to be involved in various types of decision making processes for the well-being of its organization. For instance due to the Rana-Plaza incident‚ a safety accord has been generated which is an understanding of an organization towards its employees to upgrade factories conditions with basic standards such as fire escapes and many more √ ("Kmart‚ Target Sign Up to Safety
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Ethical Decision Making Guadalupe Ornelas University of Phoenix PSYCH545 April 30‚ 2012 Christi Moore‚ Ph.D. Ethical Decision Making In a modern environment where cost cutting procedures drive modern procedures to cutting-edge levels of competition ethical decision making is more than ever relevant in the field of psychology. Complex ethical dilemmas are likely to appear camouflaged with our own personal emotions. Today’s fast paced and competitive
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ETHICAL DECISION MAKING Ethical Decision Making MGT 350: Critical Thinking: Strategies in Decision Making Abstract What is ethics and what place does it have in decision-making? Ethics means different things to each of us. We develop our ethics from our culture‚ ethnic background‚ religious beliefs and all that make us unique as humans. Knowing this does not help when we are asked as administrators or managers to make decisions that are jam-packed with ethical dilemmas. Acting as Faith Community
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“right” answers. What are your reactions to the three ethical dilemmas? What other information would be helpful to know about these situations to make a decision? CHAPTER FOCUS Virtue or Character Ethics Principle-Based Ethics: Developing Moral Rules Utilitarian Theories: Doing the Most Good for the Most People Deontological Theories: Balancing Rights and Obligations Justice in Health Care Values and Health Policy Ethics of Care Ethical Problems Faced by Community Nurses: The Research
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Abstract In synopsis‚ the case involves Ruby‚ a therapist that is counseling Henry‚ who expresses extremely hostile feelings toward homosexuals and toward people who have contracted AIDS. Henry is not coming to counseling to work on his feelings about gay people; his primary goal is to work out his feelings of resentment over his wife‚ who left him. He thinks homosexual people are deviant and that it serves them right if they do get AIDS. Ruby’s son is gay and Henry’s prejudice affects her emotionally
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