Setting up a fast food joint in India (Feasibility Report) Prepared By: Alankar MBA – International Business Indian Institute of Foreign Trade‚ Delhi Introduction Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Also
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diversity‚ regulatory controls‚ growing base of consumer power and its own set of business "rules‚" the multinational corporations (MNCs) find it challenging to enter the Asian market successfully. Most MNCs are reassessing their existing strategies or formulating new strategies to sustain their growth (4). With regional exports exceeding $1.3 trillion‚ the East Asia and Pacific region’s share of trade in GDP is the highest in the world. (Global Development. Finance Report. 2006). The economy
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Fast Food VS You At least 20% of Americans suffer from a possibly fatal disease if not taken care of properly. This disease is happening nation wide and according to the Centers of Disease Control and Prevention in the last 20 years they have seen a dramatic increase. This disease that is affecting children ranging all the way to adults is called obesity and has recently been taking over mainstream media. When it comes to the topic of obesity‚ most of us will readily agree that Americans have
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Dr. Lee Eng-102 04/10/2014 Fast Foods Fast foods are not new phenomena; these are foods that are quickly prepared and served. It traced its origin in the US in the 1950s. In a typical setup‚ these foods are served in restaurants‚ and other food outlets close to the people. The ever growing popularity of such foods has been to blame on the laziness of the people (especially college students) who seem to prefer precooked meals to well cooked meals. These types of food are common among the children
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product of fast food into the market. Nowadays fast food has become one of the popular selections for people in their lifestyle‚ so Gap is planning to venture into the fast food industry with the new slogan; Fast Food Can Be An Icon Of Fashion. The target audiences are customers of Gap and also tourists around Malaysia of ages from 18 – 28. Objective: 1. Using posters‚ internet‚ and online advertising to convince customers in Gap store that Gap is opening a new trend of fast food into the market
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always go to fast food restaurants? Which restaurant will you go? Today I am going to persuade you to make healthier choices at fast food restaurants. I always eat fast food outside‚ so I have search the information how to make healthier choices in the fast food restaurants. Today I will tell you the problem‚ cause and solution of fast food in Hong Kong. The problem is fast food make our body unhealthy .This problem cause serious healthy effect. To avoid the negative impact of fast food‚ you should
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“Gretel‚ please come downstairs‚ dinner is being served!” Mother yelled‚ clearly exasperated. “NO!” I screamed‚ “I refuse to eat dinner with any of you!” “Please‚ just come downstairs‚ we’ll be eating roast beef” mother said‚ sighing. “ROAST BEEF? ROAST BEEF?” I replied‚ raising my voice. I hate roast beef. I absolutely hate it. It used to be my favorite meal‚ but that was before my brother‚ oh‚ that little pain went missing. We were going to eat roast beef for dinner that night. It was almost as
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CHAPTER – 1 INTRODUCTION 1.1 Introduction: a) Introduction to topic: Fast food is food‚ which is prepared and served quickly at outlets called fast-food restaurants. A restaurant is an establishment that serves prepared food and beverages on tables set for individuals‚ pairs or larger groups‚ to be consumed primarily on the premises. Restaurants serve a wide variety of food at a specified cost given on its menu card for on or off the premises consumption. These includes eating establishments
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American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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Throughout Fast Food Nation‚ there are many topics and issues discussed that bring the reader to question one’s self and their eating habits. While reading through‚ I had a burning question that seemed like a reasonable thing to wonder. How was fast food evolved or changed since it’s upbringing? With a little research and some strategic digging‚ I was able to find some information that would lead me to a satisfying answer. With the start up of McDonalds in the late 1940’s‚ fast food was a new and
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