History of the Singapore Airline (SIA) The history of SIA is traced starting from 1 May 1947 where the Malayan Airways Limited (MAL) is under the twin-engine Airspeed consul scheduled service. The main route were from Kallang Airport to 3 states of Malaysia‚ namely Kuala Lumpur‚ Ipoh and Penang. As Malayan Airways grows steadily within 5 years‚ they were introduced to a larger aircraft DC-3 which provides a faster and more comfortable flight. This change opens up their services to destinations
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Tiger Airways is a company that based in Singapore‚ which founded in 2003 and started operations after the half passed of 2004. It is the subsidiary company of Singapore Airlines and it was the first Budget airline that went into Changi Airport (Changiairport.com‚ 2014). Within two years of operation‚ Tiger Airways has successfully flew 1.2 millions of passengers and achieve a major growth of 75% in 2006. Followed by‚ the business then expanded into Australia in 2007 and gradually to Mandala‚ Philippines
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PESTLE ANALYSING FOR SINGAPORE AIRLINE Student name: Xia Zi Wen Course: Advanced Diploma Module: corporate strategy 1.0 Introduction In this essay‚ I am going to analyse the state of the market and prospects for the Singapore airline industry‚ especially on Singapore Airline‚ by using PESTLE tool. 1.1 Background Singapore Airline’s history can be tracked down to 1st May 1947‚ and more new aircraft were added to Singapore Airline (Malaysia-Singapore Airline) in the 1950s to 1960s
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Since its official formation dating back to 1947‚ Singapore Airlines have founded its business on world-class service quality in the airline industry. Such a reputation is built on core aspects of the airlines service delivery which includes features like the friendly service‚ prompt flights and in-flight entertainment system. As consumers‚ we only see these final outcomes and therefore‚ often forget that these qualities are a product of much planning‚ trial and of course - teamwork. The efficient
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Contents 1.Introduction 1 2.Company background 1 3.Business Strategy 1 4.Stakeholder Analysis 3 5.Environmental and Organization Audit 5 6. Strategic positioning for SIA 8 7. An ability to think strategically for SIA 10 BCG’s growth / share matrix 11 8.Strategic plan for SIA 12 9.Conclusion 14 10.References 14 1.Introduction This report will outline Singapore Airlines (SIA) business’ environment to aid in its future strategy formulation and planning. Firstly‚ this report
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Singapore Airlines About Singapore Airlines- Singapore Airlines has come a long way since our founding in 1972‚ evolving from a regional airline to one of the most respected travel brands around the world. We fly one of the youngest aircraft fleets in the world to destinations spanning a network spread over six continents‚ with our Singapore Girl as our internationally-recognisable icon providing the high standards of care and service that customers have come to expect of us. We have made a habit
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Airline Services – Singapore Airlines Singapore Airlines (SIA) has a history of more than 60 years. It grew out of Malayan Airways which began operating scheduled flights between Singapore and Kuala Lumpur in an Airspeed Consul plane in 1st May 1947. 26 years later‚ Malayan Airways‚ which was renamed MSA in 1963‚ split into two: Malaysia Airlines and Singapore Airlines. It is from this moment on that Singapore Airlines commenced its independent operations. Beginning operation with 5 Boeing B707s
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chosen service improvement within the pathway of mental health‚ as well as evaluating the suggested service. Demonstrating how this service can inform and benefit integrated practice‚ discussing the ways in which the agency’s statutory obligations and responsibilities impact on both individual and group decision making. The chosen service improvement for this assignment is the introduction of a mental health nurse into primary care services‚ for example‚ a GP Surgery. Focusing on service users with
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Depreciation at Delta Airlines and Singapore Airlines 1. Calculate the annual depreciation expense that Delta and Singapore would record for each $100 gross value of aircraft. (a) For Delta‚ what was its annual depreciation expense (per $100 of gross aircraft value) prior to July 1‚ 1986; from July 1‚ 1986 through March 31‚ 1993; and from April 1‚ 1993 on? Prior to July 1: (100-10)/10 = $9 annual depreciation From July 1‚ 1986 through March 31‚ 1993: (100-10)/15 = $6 annual depreciation From
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What is the crisis? On the night of 31 October 2000‚ Singapore Airlines Flight SQ006‚ at 11:18 P.M. local time (Taipei)‚ took off from Chiang Kai-Shek Airport (Taipei) heading to Los Angeles (Marketeer‚ 2002). Before the taking off‚ the weather was enormously terrible due to Typhoon Xangasane (Christian Dougoud‚ 2012). There were 159 passengers and 20 crew members on the flight. The pilots were allowed to take the plane off along the 5L (left) runway‚ because 5R (right) runway was under construction
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