Grafica Inc.: Winning the New Jersey Lottery Designing and Managing Integrated Marketing Communications 14/12/2011 Marketing Submitted By Group-4‚ EXECUTIVE SUMMARY Grafica Inc. was an advertising firm started my Ms Debra Taeschler in 1986 with her colleague‚ working in Landmark Associates and her husband John Taeschler. By 1998 Grafica had grown in full-service advertising agency. It was located in Chester New Jersey and it was particularly well-known for its expertise in integrated
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RSSWORKS INC Case Memo What business model would be appropriate for the RSS Works? The Business model for RSS Works would be advertising supported content by inserting adds on the feeds posted by RSS and while users are surfing the information they add window will automatically open up and thus revenue can be maximised. And they should combine with Freemium and Enterprise model with this combination the content can be developed more. Rather than going for the option of investing in physical
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This is a case analysis with the help of my good friend Jewel Kristian Taino of DLSU-MBA taking Strategic HR. Background and Facts of the Case ARISE is a Destination-for-a-day spa that provides service with an emphasis on the health benefits of a spa treatment‚ fitness and well-being. The spa opened in May 11‚ 2009 which was founded by Kristen Chambers‚ a devotee of spa treatments herself. The business originated from a company named ABROAD‚ an international travel company in 1999 which was then
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eSkyWest‚ Inc. case Analysis Written Case Analysis Table of Contents 1. Introduction …………………………………………………………………………………………………………… pg. 2 2. External Analysis ……………………………………………………………………………………………… pg. 3-10 3. Internal Analysis ……………………………………………………………………………………………… pg. 10-14 4. Key Decisions ………………………………………………………………………………………………………….. pg.14- 15 5. Alternatives …………………………………………………………………………………………………………... pg. 15 6. Recommended
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RUN‚ INC. Case 1) What are the practical differences in the accounting for a change in estimate and a correction of an error? Why might managements prefer one approach to another? What pictures do the two accounting presentations paint for readers outside the company? A change in estimate is a normal and ongoing process of a company. It usually arises from the appearance of new information that alters the current situation. Accounting for a change in estimate is treated prospectively. Companies
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STRAMAN K32 Calvin & Friends Adorable‚ Maria Celine Del Rosario‚ Calvin Gallego‚ Ralph Vince CASE 2 1. How strong are the competitive forces confronting Under Armour‚ Nike‚ and The Adidas Group? Provide a five-forces analysis to support your answer. 3 out of the 5 are weak 2 out of the 5 are strong = overall weak Under Armour‚ Nike‚ Adidas Porter’s 5 Forces 1. Threat of New Entrants low threat high entry barriers large scale production high cost on extensive research and
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Pionix Case Questions: Answers—International Finance 1. Why is Cain concerned by exchange rate fluctuations? Is she long or short? (A sentence or two.) Short in USD—she owes USD in 90 days. 2. Make up a small table showing the total CAD cost at the end of January of the required USD under three scenarios: the optimistic case that the cost per USD is CAD 0.90; the parity case that the cost per USD is CAD 1.00; and the pessimistic case that the cost per USD is CAD 1.10. See attached. 3. What
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CHAPTER CASE 2.2: Pete`s p.74 Case Notes: 1. What interactions and discussion need to take place among the marketing‚ manufacturing‚ logistics‚ and finance departments? Explain the logistics department`s role in the introduction of the new product. The functional areas of marketing‚ logistics‚ manufacturing and finance should hold weekly sales and operations planning (S&OP) meetings to address the following: Identify firm planned orders which may be delayed to the customer. Notify key account managers
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parent company. Advantages and Disadvantages: 1) Advantages a. Maximize Leverage b. Off-Balance Sheet Treatment c. Agency Cost d. Multilateral Financial Institutions 2) Disadvantages a. Projects V/S Division b. Complexity c. Macroeconomic Risk d. Political Risk: 2. If Venerus implements the suggested methodology‚ what would be the range of discount rates that AES would use around the world? If Venerus and AES implement the suggested methodology‚ the
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Case 2.5Alumina Jumps on Bad News 1.Alumina reported an 86.3 per cent fall in first half-year profit‚ and suspended its final dividend. Why did its share price rise by 9.79 per cent on the announcement date? Although the situation in Alumina was extraordinarily difficult‚ Alumina firmly believed that the worst reason behind them is the impact of the global crisis‚ and Alumina were quietly confident that market will begin to improve. In between last November and April‚ Aluminium prices had since rebounded
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