CASE 1-2 : McDonald’s expands globally while adjusting its local recipe Discussion Questions : 1-18. The key elements in McDonald’s global marketing strategy are based on the concept of this quick-service restaurant which is delivering three things to customers: inexpensive foo‚ quick-service and clean and familiar environment. Memorable advertising and intensive promotion efforts are two important tools that made McDonald’s one of the world’s most valuable brands. For instance “I’m loving it”
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CASE Raynal‚ W. “Teaming with Enthusiasm.” Auto-Week‚ May 4‚ 1992. Royer‚ P. S. “Risk Management: The Undiscovered Dimension of Project Management.” PM Network‚ September 2000. An extended version of this article appears in Project Management Journal‚ March 2000. Sheffi‚ Y. The Resilient Enterprise. Cambridge‚ MA: MIT Press‚ 2005. Stamatis‚ D. H. Failure Mode and Effect Analysis: FMEA from Theory to Execution‚ 2nd ed. ASQ Quality Press‚ 2003. Tennant‚ D. “PMO Failure: An Observation‚”
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MiniCase 2 1. If Blades uses call options to hedge its yen payables‚ should it use the call option with the exercise price of $0.00756 or the call option with the exercise price of $0.00792? Describe the tradeoff. The corporation needs to purchase supplies with foreign currency. To hedge against the possible appreciation of the foreign currency’s value‚ the corporation can purchase a call option. Both options have to pay a premium for the option. The purchase price or exercise price of option
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"Turbulent Air in Those Azure Clouds" Case Study 1. In your own words‚ summarize Microsoft’s problem. The market is starting to focus on cloud computing which is a big problem for Microsoft because the idea of cloud computing would render some of their most successful services as outdated or obsolete. In turn‚ they are have to create software to compete in this cloud computing era‚ and by doing so‚ they are taking business away from their own services. 2. Explain the meaning of the following:
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BUSI 600 Dr. Michael Walker Case Assignment #2 Jaime Arze 9/15/14 3. Describe the sampling plan. Analyze its strengths and weaknesses. Just about every research sampling plan can be associated with a variety of strengths and weaknesses. These are challenges the decision maker in charge of the study must face when choosing the sampling plan for the specific research. Penton media devised a sampling plan that would require several steps‚ in order to isolate an ideal
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Globalization of Wal-Mart Ye Myint Tun California Mirama University Case Study 1: Globalization of Wal-Mart Please refer to the Mini-Case 9.1‚ “The Globalization of Wal-Mart” on page 251 and answer the following questions: 1. Why has Wal-Mart viewed international expansion as a critical part of its strategy? International expansion is different from the domestic expansion because geography areas‚ culture‚ tradition‚ behaviors and characteristics of the consumers are not similar‚ thus
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1. The process flow diagram of the production system at Donner. Preparation Stage Imagine Transfer Fabrication 2. What size orders would you schedule on the CNC drill? On the CNC router? Time taken to process the orders depends on the selected drilling method either a) Manual drilling or CNC OR b) Using CNC Drill Assumption 1: Manual Drilling is not done on all the available Manual Drill Presses in parallel. Calculating time taken for Manual drilling and CNC Drilling: = Setup
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Is Isom’s business vision responsive to the situation? In general‚ most of the companies in property and casualty insurance business would want to be high performing specialists rather than generalists. Yes‚ in this case however his vision was responsive to the situation. He had a good view of the situation and knew that radical shift in the divisions strategy is required to turn around the future. P&C was a low performing generalist insurance division • Years of
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useful.” (Hill & Jones‚ 2012) The ideas behind the words in the statement are extremely insightful‚ though. With the first of their “Ten things that Google knows to be true”‚ focus on the consumer and the end user is the most important thing. (Google‚ Inc.) Whether a person is just ‘surfing’ or they are doing research‚ looking for a relative or the definition of a word‚ Google wants your experience to be easy and enjoyable‚ The second truth from Google is their philosophy that it is best to do one
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potential use of information technology for strategic advantage. Sunflower Inc. is a large distribution company that purchases and distributes snack foods and liquor to retail stores throughout the United States and Canada. The organization has one head office and twenty-two regions. Each region is encouraged to be autonomous to accommodate local tastes and practices. Competition is very intense in the industry and Sunflower Inc. is unable to respond to market shifts. The organization is characterized
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